Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2483: Guinness In Another Festival Land

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Thursday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Guinness In Festival Land,” which is the same title as a different ad with a giant clock from the same year, 1951. That’s because the Festival of Britain took place in several locations, although the main area was South Bank Exhibition, which included the Dome of Discovery, which is alluded to in the ad. There’s also more about the festival at the blog A London Inheritance. The poster was done by British illustrator Eric Fraser.

Guinness-1951-eric-fraser-festival-land

Beer In Ads #2482: Bottle And Jug

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Wednesday’s ad is for Guinness, from 1954. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Bottle and Jug,” and the Mad Hatter is apparently a Guinness thief, or will be in the future. The Carroll-esque story is eerily similar to the Philip K. Dick story “Minority Report,” which was about stopping future crime, or precrime, before it happened. But the Guinness ad ran two years before Dick’s story was published in 1956. Maybe this was his inspiration for the story?

Guinness-1954-bottle-and-jug

Beer In Ads #2481: Alice In Posterland

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Tuesday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Alice In Posterland,” and Alice is perched above a large aviary cage full of birds while the Guinness zookeeper is being chased around it while he holds a bottle of Guinness and a full glass. The illustration was done by Antony Groves-Raines.

Guinness-1952-alice-in-posterland

Beer In Ads #2480: Guinness In Festival Land

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Monday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Guinness In Festival Land,” and shows an odd clock of sorts and features a poem in the style of Lewis Carroll. The poem is about Guinness, of course, but it’s even more about the Festival of Britain, and specifically the Pleasure Gardens at Battersea, which was held in 1951.

Guinness-1951-festival-land

The festival ran for several months during 1951 and appears to have been quite large. There were three beer gardens and a large area known as the parade. Along the parade, they actually built the Guinness Festival Clock from the ad. There’s a great story about the festival from the blog A London Inheritance.

Festival-Pleasure-Gardens-5

Beer In Ads #2479: Alice In Snowmansland

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Sunday’s ad is for Guinness, from the early 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Alice in Snowmansland,” and features a short story about a glass of Guinness, Alice, the Mad Hatter and a snowman.

Guinness-alice-in-snowmansland

Beer In Ads #2478: Observation Bar Of The Queen Mary

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Saturday’s ad is for Guinness, from 1968. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 8 in the series, the painting is of the Observation Bar of The Queen Mary.

Ward-Guinness-queen-mary-8

Beer In Ads #2477: Cafe Royal In Edinburgh

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Friday’s ad is for Guinness, from 1967. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 6 in the series, the painting is of the Cafe Royal, on Princes Street in Edinburgh, Scotland.

Ward-Guinness-1968-cafe-royal-6

Beer In Ads #2476: Long Hall Bar In Dublin

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Thursday’s ad is for Guinness, from 1967. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 5 in the series, the painting is of the Long Hall Bar, on George’s Street in Dublin, Ireland.

Ward-Guinness-1967-long-hall-bar-5

Beer In Ads #2475: Downey’s Steak House In New York

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Wednesday’s ad is for Guinness, from 1968. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 4 in the series, the painting is of Downey’s Steak House, on Eighth Avenue in New York City, New York.

Ward-Guinness-1968-downeys-steak-house-4-a

Beer In Ads #2474: The Marble Bar In Sydney

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Tuesday’s ad is for Guinness, from 1968. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 3 in the series, the painting is of The Marble Bar in Sydney, Australia.

Ward-Guinness-1968-marble-bar-3a