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Jay R. Brooks on Beer

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Beer In Ads #2656: Windows That Look In On Ballantine Ale

May 30, 2018 By Jay Brooks


Wednesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Windows,” specifically windows from three specific places where you can find Ballantine Ale through the windows, in Boston, Massachusetts, Palm Springs, California, and Havana, Cuba.

Ballantine-1953-windows-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2655: Doors That Lead To Ballantine Ale

May 29, 2018 By Jay Brooks


Tuesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Doors,” specifically doors from three specific places where you can find Ballantine Ale behind the doors, in New York City, North Carolina and on a train.

Ballantine-1953-doors

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2654: Tables Reserved For Ballantine Ale

May 28, 2018 By Jay Brooks


Monday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Tables,” specifically tables from three specific places where you can find Ballantine Ale on the menu, in Houston, Texas, Boca Raton, Florida and Hollywood, California.

Ballantine-1953-tables-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2653: Ballantine Beer Watches Your Belt-Line

May 27, 2018 By Jay Brooks


Sunday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features still another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.

Ballantine-1954-belt-line-Life-0322

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2652: Ballantine Beer Watches Your Belt-Line

May 26, 2018 By Jay Brooks


Saturday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features yet another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.

Ballantine-1954-belt-line-b&w

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2651: Ballantine Beer Watches Your Belt-Line

May 25, 2018 By Jay Brooks


Friday’s ad is for is by Ballantine Ale, from 1955. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features another thin-waisted model, though I’m not sure if she was well-known or not. BUt I guess she had a small enough waist to get the job.

Ballantine-1955-belt-line

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2650: Ballantine Beer Watches Your Belt-Line

May 24, 2018 By Jay Brooks


Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features Jean Patchett, who “was a leading fashion model of the late 1940s, 1950s and early 1960s,” and “among the best known models of that era.” And I guess she had a small waist, too.

ballantine-1954-jean-patchett

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2649: How American It Is

May 23, 2018 By Jay Brooks


Wednesday’s ad is for is by Ballantine Ale, from 1943. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this simple ad, during World War 2, a bottle of Ballantine Ale is the only color in the middle of the ad. The headline is “How American it is … to want something better!” And by something better, they mean Ballantine Ale, of course.

Ballantine-1943-how-american-bottle

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2648: It Took 100 Years

May 22, 2018 By Jay Brooks


Tuesday’s ad is for is by Ballantine Ale, from 1939. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this simple ad, they’re celebrating their 100th anniversary (which actually would have been the next year) showing a bottle and can of Ballantine Ale.

Ballantine-1939-100th-anniversar

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2647: The Emperor For Ballantine’s Brewer’s Gold

May 21, 2018 By Jay Brooks


Monday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, an Emperor is counting his money, I guess to make sure he has enough to buy some beer, because according to him, “It’s the Genuine.”

Ballantine-1958-emperor

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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