Thursday’s ad is for Carlsberg Pilsner, though I’m not sure of the exact date. It could be as old as the 1890s, but it could also be a little later, possibly into the 1930s. Although the label, though hard to see, looks like it could be more modern so it could even be a more recent ad designed to look like it came from an older time. Either way, it’s a beautiful ad, and is reminiscent of Alphonse Mucha. Showing the four seasons of beer drinking, the tagline translates to “drink year round.” The four words below each season translate, via Google translate, to “easy, mild, tasty, and durable,” but I’m willing to bet that’s not exactly right. The artist’s name is in the lower left corner, but it’s written in a stylized lettering, and is hard to make out, something like Carten Raunt. But it’s a beautiful ad.

Wednesday’s ad is for Carlsberg Hof, from the 1980s. Apparently the Carlsberg Hof Dog was a popular character in Denmark in the 1980s. He certainly looks like an amiable chap, with his impish wink. “Herligt med en HOF” translates as “Lovely with a Hof,” which is Carlsberg’s pilsner.

Tuesday’s ad is for Carlsberg, from what looks to be about the late 1940s or 1950s. But despite that post-war look, the ad was actually done in July 1990. They look so happy, and so staged. Still, I’d join them.

Monday’s ad is for Carlsberg, from the 1940s, sometime during World War 2. In this Danish ad, apparently they abandoned their old label because it contained associations to the Nazis with the religious form of a swastika, and instead advertised a more modern (for the time) look. But I do love the bottleheads and the personifications of each type of beer.

Sunday’s ad is for Carlsberg, from 1972. In this U.S. ad, three of the beers Carlsberg imported at the time include Gold Label, Special Dark Lager and Elephant Malt Liquor. The tagline, “Two out of three Carlsbergs are great beers,” followed by (in smaller print), “the other is a great something else altogether.” I’m not sure I quite understand that, but why not. Also, for three bucks, you could send in and get six of the glasses in the ad.

Friday’s ad is for Carlsberg, from around 1868. This cool advertising poster of the Carlsberg brewery, or Carlsberg Bryggerier, was created by J.L. Sivertseri (at least that what the name appears to be). I love these idealized portraits of breweries that were so common in the late 19th century.

Thursday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Traveling Quaffer, a man riding the back of an airplane and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.

Wednesday’s ad is for Carlsberg, from 1926. IN this old advertising painting, a worker holding a mug of beer looks at the audience while directing our attention behind him at the Carlsberg brewery complex in Copenhagen. Above him, the text reads “Gamle den er god giver Kraft og Mod,” which Google clumsily translates to “Old is good gives strength and courage.”

Tuesday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Sportsman Quaffer, and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.