Thursday’s ad is for Budweiser, from 1910. This is an old ad, when clearly sensitivities were different. But check out the questionable ad copy, which few probably even thought twice about over 100 years ago. “Just as the American Indian chose his chieftain for deeds of valor in war, and wisdom in times of peace,
So has Budweiser, because of its Quality and Purity, been chosen by the American of today the Chief of all bottled beers.” It’s also interesting that a selling point was that was bottled only in St. Louis.

Sunday’s ad is yet another one for Budweiser, this time from the 1970s. While the ad, or sign, is from the Seventies, I suspect that the image is most likely much older, possibly from the late 19th century. But the decoupage sign? That’s pure 1970s. Even my mom got caught up in the craft craze, decoupaging all manner of do-dads when I was a kid. So this would have seemed right at home in that decade.

Saturday’s ad is another one for Budweiser, this time from 1936. While the ad is shortly after the end of prohibition, and I can only imagine beer lovers were pretty excited to once more be able to legally buy beer, I’m still not convinced Bud’s success had anything to with “age-old taste.” Also, as the ad suggests, when did Anheuser-Busch employ monks?

Friday’s ad is for Budweiser, from 1943. This World War 2 ad, while people were rationing, wants to ensure you get all of your B vitamins so you can keep on working or fighting. The imagery is fairly surreal, with a planet-sized clock with a ramp of working people lined up around it, creating a Saturn-like appearance. At the end of the line is a soldier, sailor, a construction worker who brings his own sledgehammer with him, a female member of the military, a farmer, another soldier with a pack on his back, a businessman, and so on ad infinitum. And the ad isn’t even about beer, but the brewer’s yeast which they supply to pharmaceutical companies who in turn use it to make Vitamin B pills. Yay yeast!