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Jay R. Brooks on Beer

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Beer In Ads #1330: Were There Any Brewers Among America’s Founding Fathers?

October 1, 2014 By Jay Brooks


Wednesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
Were there any brewers among America’s founding fathers?

A
Yes. Samuel Adams — known as the “Father of the Revolution” — was a brewer in private life.

The ads talks about Adams “successfully” managing “the brewery that he inherited from Samuel Adams, Sr.” It seems more likely that at most he was a malster, and by all accounts not a particularly successful one. Although plenty of sources continue to claim he was a brewer, including several that claim he was a prosperous one, it seems more likely that he was not. The ad does say “in private life,” which could mean that he brewed for his household, at home, a not uncommon practice at the time.

Although there is more evidence that George Washington brewed beer, and Thomas Jefferson brewed later in life at Monticello, so the answer is still yes. Also, it seems likely that given that many households during colonial times brewed their own beer, that many other founders brewed beer, too.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1329: Did Christopher Columbus Discover Beer In America?

September 30, 2014 By Jay Brooks


Tuesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
Did Christopher Columbus discover beer in America?

A
Yes, in 1502, he found it brewed by the natives of Central America.

I confess I missed this part of Columbus’ legacy, but according to the ad he reported that “Central American Indians made a brew … ‘of maize, resembling English beer.'”

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1328: What Products, Besides Beer, Come From The Brewing Industry?

September 29, 2014 By Jay Brooks


Monday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What products, besides beer, come from the Brewing Industry?

A
Vitamins, yeast and cattle feeds are important industry by-products.

Apparently brewing yeast is the best source of B vitamins every found, and it even may have rid the world of pellagra, “the dread diet-deficiency disease” that I’ve never heard of, although it persists in Africa, Indonesia, North Korea and China. Then there’s also spent grain given as feed for livestock, as common then as now.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, Health & Beer, History

Beer In Ads #1327: How Does The Brewing Industry Compare In Size To Other Industries?

September 28, 2014 By Jay Brooks


Sunday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How does the Brewing Industry compare in size to other industries?

A
It ranks eleventh* … with a dollar volume two-thirds that of the passenger-car industry in 1949.

The ad claims in 1951 there were “400 and more” breweries, characterized as most “small breweries” and it was the 11th biggest industry. Today we have over 3,000 mostly small breweries, and the total beer market is around $100 billion, as compared to $4.5 billion in 1949. But that doesn’t even put the brewing industry in the top twenty, at least according to a list I found on Wikipedia of “Industries by GDP value added 2011.” They also mentioned that their market was about 5 times larger than the “entire soft-drink industry,” which would have made soda less than $1 billion in 1949. Today, at least according to one source I found (Reportlinker) that the U.S. soft-drink industry was nearly $125 billion, making it larger today than beer (assuming the two figures are comparable). Though that doesn’t really surprise me, with soda being so ubiquitous in our society.

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Filed Under: Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

September 27, 2014 By Jay Brooks


Saturday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What famed scientist is closely linked to the brewing of beer?

A
Louis Pasteur, who evolved “pasteurization” through observing the action of yeast.

The ad details pasteur’s important work, “Studies on Beer,” published in 1876.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Science

Beer In Ads #1325: What Great Americans Favored Beer As A Beverage Of Moderation?

September 26, 2014 By Jay Brooks


Friday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What great Americans favored beer as a beverage of moderation?

A
Washington, Jefferson, Madison, and Patrick Henry — to name just a few.

This ad details a few of the founding fathers’ relationship with beer, and also mentions Samuel Adams, in addition to the four listed in the headline answer.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1324: How Does Our Educational System Benefit From The Brewing Industry?

September 25, 2014 By Jay Brooks


Thursday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How does our educational system benefit from the Brewing Industry?

A
State beer taxes help build schools and provide salaries for teachers.

According to the ad, that’s where a lot of the $193 million in state excise taxes paid by the brewing industry go. And this is addition to the $700 million in federal excise taxes they refer to other ads in this series.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1323: How Much Federal Excise Tax Has The Brewing Industry Paid Since Repeal?

September 24, 2014 By Jay Brooks


Wednesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How much Federal excise tax has the Brewing Industry paid since Repeal?

A
More than 7 billion dollars — almost 1 1/2 billion in the past two years.

Trying to put that into perspective, they claim that this amount is twice what the U.S. government spent on the Marshall Plan. Perhaps more impressive, it’s apparently the “fourth largest amount paid by any industry.”

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Taxes

Beer In Ads #1322: How Much Is The Brewing Industry Paying Into The U.S. Treasury?

September 23, 2014 By Jay Brooks


Tuesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How much is the Brewing Industry paying into the U.S. Treasury?

A
Nearly $700 million annually — half again as much as the 1950 Federal provision for highways.

This figure is just for federal excise taxes, and they claim that that amount is $200 more than the entire amount spent by the federal government on U.S. highways and also is greater than how much we spent on atomic energy during the first two years we were developing it.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1321: How Popular Is Beer In America Today?

September 22, 2014 By Jay Brooks


Monday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How popular is beer in America today?

A
Beer is now served in about two out of three homes in America.

The number cited in the ad, 62.2%, is confusing. In the text it says it applies to “all Americans” but in the headline it seems to be “households.” It’s also unclear if that number is in relation to other alcoholic beverages: is it two-thirds of drinkers, or two-thirds of all persons, teetotalers included. Most surveys today are of the former kind, and show beer’s percentage hovering around 40%, plus or minus a few percentage points each year.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Statistics

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