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Jay R. Brooks on Beer

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Beer In Ads #1201: Ale Man Elliot Burch

May 24, 2014 By Jay Brooks


Saturday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Elliot Burch, who trains horses, making him “a man with a thirst for a manlier brew.”

1962-Ballantine-Ale-Who-is-the-ale-man-Elliott-Burch

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1200: Who Is The Ale Man?

May 23, 2014 By Jay Brooks


Friday’s ad is for Ballantine Ale, from 1962. In an ad somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, a well-known yachtsman of the time, William “Bill” Snaith, sailor of the Figaro III, which can be seen in the ad. Snaith was also, according to the copy, “a man with a thirst for a manlier brew.”

Ballantine-1962-william-smith

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1199: Duffy’s Tavern For Blatz

May 22, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1950. The ad is sort of part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one doesn’t so much feature a person as a radio show, Duffy’s Tavern, a radio sitcom about the misadventures of bartender/bar manager Archie. Archie was played by Ed Gardner, who also wrote and produced the popular show during its ten-year run. Despite the ads showing Gardner in his role as “Archie,” I guess he wasn’t famous enough (maybe since it was radio no one knew what he looked like?). That’s also why it doesn’t use the “I’m from …” of “I’ve been to …” Milwaukee-focused opening line, and instead the show’s fictional bar serves Blatz as their exclusive beer. Also, I’m pleased to announce that this is the last Blatz ad in this series that I’ve found so tomorrow we’ll be returning to random beer ads.

1950-Blatz-Milwaukees-Finest-Beer-now-being-served-exclusively-in-Duffys-Tavern

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1198: Pat O’Brien For Blatz

May 21, 2014 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features well-known actor Pat O’Brien, who was born and raised in Milwaukee.

1949-Blatz-is-Milwaukees-Finest-Beer-Pat-OBrien

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1197: William Gargan For Blatz

May 20, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor William Gargan, who was born in Brooklyn, New York, but like many of the Blatz spokespeople, he’s visited Milwaukee.

1951-Blatz-is-Milwaukees-Finest-Beer-William-Gargan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1196: Hank Marino For Blatz

May 19, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one is a second ad featuring professional bowler Hank Marino, who moved to Milwaukee in 1930 to open his own bowling alley. In the first ad, he was bowling in a coat and tie, whereas here he’s more casual, with an open white shirt and no tie. But he’s still got that goofy grin.

Blatz-1951-hank-marins-full

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1195: Dick Wiken For Blatz

May 18, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features sculptor Dick Wiken, who was born in Milwaukee. Accounts refer to him as an architectural sculptor, and after 1945 most of his work involved larger commissions, like his sculpture of Diana on the Milwaukee Athletic Club building.

Blatz-1949-dick-wilkin-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1194: E. Simms Campbell For Blatz

May 17, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1952. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features cartoonist E. Simms Campbell, who was born in St. Louis, Missouri, and worked most of his professional life in new York City, but according to the ad copy he’s visited, or at least “been to Milwaukee.”

Blatz-1951-e-simms-campbell

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1193: Dan Duryea For Blatz

May 16, 2014 By Jay Brooks


Friday’s ad is for Blatz Beer, from 1952. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Dan Duryea, who was born in White Plains, New York, but according to the ad copy he at least at some point in his life “lived in Milwaukee.” This is the second celebrity that did a second ad for Blatz that I’ve found. I thought there was only Alfred Lunt, but then I found this second Duryea one.

Blatz-1952-dan-duryea-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1192: Brian Donlevy For Blatz

May 15, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features character actor Brian Donleavy, who was born in Ireland. When he was around ten, his family moved to Sheboygan Falls, Wisconsin. According to the ad, he also served in the Wisconsin National Guard and lived for a time in Milwaukee.

Blatz-1949-brian-donleavy

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

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