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Jay R. Brooks on Beer

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Beer In Ads #999: We Always Expect Unexpected Guests

October 16, 2013 By Jay Brooks


Wednesday’s ad is for Schlitz, again from 1947. The post-war ads shows a young couple in a suburban setting receiving a guest, but with a bag of loose beer bottles, to make sure they’re prepared for just such an event. I guess their local store was out of six-pack carriers.

Schlitz-unexpected-1947

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #998: Gathering Wildflowers

October 15, 2013 By Jay Brooks


Tuesday’s ad is another for Rheingold Beer, again from 1957, and features Miss Rheingold from that year, Margie McNally. The ad features her in pink, with a farm in the background, holding a sprig of wildflowers. That’s some nice-looking grass, but those buildings look a bit dilapidated. How many farms do you know of with manicured lawns?

Rheingold-1957-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #997: Boat Painting

October 14, 2013 By Jay Brooks


Monday’s ad is for Rheingold Beer, from 1957, and features Miss Rheingold from that year, Margie McNally. The ad features her painting a small boat light blue, and the color seems to nearly match that of her dress. Her outfit also has white accessories, just like the boat. I think somebody was getting a bit too cute with the design. As my wife might say, it’s all too “matchy matchy.”

Rheingold-1957-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #996: More Duck Hunting

October 11, 2013 By Jay Brooks


Friday’s ad is still another one for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. This time Miss Rheingold is in the boat with her rifle, with woman’s best friend and a few duck decoys.

Rheingold-1958-boat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #995: Night Grilling

October 10, 2013 By Jay Brooks


Thursday’s ad is yet another for Rheingold Beer, from 1951, and again features Miss Rheingold from that year, Elise Gammon. She’s still outside but this time she’s cooking on a cement grill, lit by paper lanterns. That’s one seriously big fork she’s wielding.

Rheingold-1951-dry

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #994: Feeding The Squirrels

October 9, 2013 By Jay Brooks


Wednesday’s ad is another for Rheingold Beer, from 1951, and features Miss Rheingold from that year, Elise Gammon. She’s on a city street, with an odd-looking hat — are those ears? — feeding peanuts to a squirrel. Is she wearing the gloves as a fashion statement or to avoid getting rabies?

Rheingold-1951

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #993: Early Morning Duck Hunting

October 8, 2013 By Jay Brooks


Tuesday’s ad is for Rheingold Beer, from 1957, and features Miss Rheingold from that year, Margie McNally. She’s smiling widely while out in the marshes for some early morning duck hunting. It must be a cool, brisk day since she’s bundled up so warmly.

Rheingold-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #992: Pick Another Pair

October 7, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1961. The ad shows a stylish woman in a pillbox hat, looking at the camera with pursed red lips, with two six-packs of Bud cans in her gloved hands. What could be sexier circa 1961?

Bud61cans

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #991: Know The Real Joy Of Good Living!

October 4, 2013 By Jay Brooks


Friday’s ad is for Schlitz, from 1960. The ad shows a couple playing the boardgame Monopoly, and drinking Schlitz, of course. My kids have gotten into Monopoly lately, but I can’t ever remember playing it with just two people. It’s not nearly as much fun that way, so maybe that’s why they need the beer.

Schlitz-monopoly-1960

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #990: Beyond Words

October 3, 2013 By Jay Brooks


Thursday’s ad is for Budweiser, from 1946. The ad shows a happy bride cutting her wedding cake, and is “Beyond Words.” This, despite there being words all over the ad. I especially like the ones at the bottom of the ad. “Every sip tell you what words can’t.”

Bud-wedding-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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