Friday’s ad is one of the later in the “Beer Belongs” series, after they stopped numbering them, created by the old Brewers Association. Just like right now in Northern California, pouring rain stopped then from working outside so they decided to just sit awhile and enjoy some beer. Good decision.
Thursday’s ad is for Spaten, from the 1920s. It’s a simple ad with a beautiful illustration. I’m getting thirsty just looking at it.
Wednesday’s ad is for Whitbread, from 1934. I love the odd furtive glances on the faces of the three people in the ad. Their facial expressions are priceless. What could they be thinking?
Tuesday’s ad is for William Younger & Co. from — based on the bottle — the late 1800s or early pre-WWI 1900s. Climbing a pyramid would certainly give one a powerful thirst, so a worthy goal would be a bottle of beer waiting for you at the top. Of course, sitting in the Egyptian sun can’t necessary be a good thing.
Monday’s ad is for a Newark, New Jersey brewery, Feigenspan’s Brewing. The ad is most likely from the late 1800s (with one source claiming 1900), especially since the brewery itself was in business from 1875 to 1943. It’s a really beautiful illustration for the P.O.N. — “Pride of Newark.”
Friday’s ad is for Pabst Blue Ribbon, from 1954. It’s from their “What’ll You Have” series that started around the same time. In this case, the answer to that question is “fish.”
Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.
Thanksgiving Day is here at last …
The family’s come from far and near.
The kitchen’s smelling mighty nice;
And Dad’s got Ballantine on ice.
That’s the beer we like best …
Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
Flavor that chill can’t kill, you see!
Priceless. Happy Thanksgiving everyone!
Wednesday’s ad is Hamm’s, using the grammatically questionable — or Yoda friendly — dyslexic slogan “the beer refreshing.” But I love the floating parade of full beer glasses, like clouds, above the sky blue waters and forested land below.
Tuesday’s ad is Miller High Life, from the 1950s, I believe. With Thanksgiving this Thursday, a “Recipe for Pleasure” seems like something to look forward to, and the turkey in the upper right corner has me ready for the big meal.
Monday’s ad is for William Younger’s, from sometime in the 1970s, I believe. It was specifically for their Best Mild, with the slogan “Get Younger every day.”
