Friday’s ad is for Tennent’s Pale Ale, who apparently are “The Aristocrat Of Beer.” Though the Wellpark Brewery is, or was, a Scottish brewery, the ad appears to be from Australia. Though from when I can’t be sure; perhaps the 1950s, although the bottle looks even older than that?
Thursday’s ad is another one for Rheingold Beer, this time announcing the new winner for 1960, Emily Banks. Isn’t she the very picture of a beer drinker circa 1960?
Wednesday’s ad is yet another one for Rheingold Beer, this time showing the finalists for Miss Rheingold for 1960, all in the powder blue dresses, matching shoes, white handbags and gloves. Which of these lovely young women will be the winner?
And here’s another ad with the same candidates, although in this one they’re not all in powder blue. Inexplicably, two of the Miss Rheingold candidates have changed into orange frocks. And this is before the New York Mets started.
Tuesday’s ad is also for Rheingold Beer, again from 1959, this time announcing the winner. Of the six finalists in yesterday’s ad, Robbin Bain was declared the winner and became Miss Rheingold 1959, appearing in their advertising for the entire year.
Monday’s ad is for Rheingold Beer, from 1959, when they were still choosing Miss Rheingold for that year. The ad invites readers to “pick the girl you like best.” Ah, the sexist 1950s. I’ll let you know which “girl” won with tomorrow’s ad. Which one would get your vote?
As far as I can tell, the Australian beer brand Hahn Brewing has some of the cleverest beer commercials around. I suspect there’s not much to the beer, even though it was founded by Chuck Hahn, who also started Malt Shovel Brewing (a.k.a. James Squire), and both are now owned by Lion Nathan. But the beers appear to variations on light lagers, running the gambit from Hahn Super Dry, Premium, Premium Light to Hahn Ice. I’ve had the pleasure of judging at GABF and the World Beer Cup with Chuck several times. At any rate, this ad is for Spill-Proof Beer. Enjoy.
Friday’s ads are for Heineken, and some James Bond tie-in ads they did, beginning with Tomorrow Never Dies in 1998. Using the somewhat clever tagline, “Some things shouldn’t be shaken or stirred,” I like the sentiment, unfortunately it doesn’t really fit the beer.
Then for 2006’s Casino Royale, they used the same tagline again with at least three ads:
Thursday’s ad is for Carling Black Label, from sometime in the mid-fifties, during their “Hey, Mabel” period. This the second ad I’ve featured using the “Nothing So Good … For Good Company” slogan, the other one being from 1956. This one has more of a nautical theme.
Wednesday’s ad is for Pabst Blue Ribbon, from 1943. Pabst used these freaky anthropomorphic humanized ribbons with faces for a number of years and I always find them more than a little creepy and unsettling. This was in the middle of World War 2, when collecting scrap metal for the war effort. Apparently my mother was a decorated scrap collector. She would have been 6 in 1943 and her father, my grandfather, was an automobile mechanic, meaning there was lots of scraps around.
Tuesday’s election day ad is for Budweiser, from 1952. But the stubborn postures and acrimonious stares on the two political mascots are as recognizable today as they apparently were sixty years ago. Even though politics seem more divisive today than ever before, maybe there were always this bad? I don’t know if Budweiser has the power to get us all together, but perhaps craft beer?
The same artwork was also used in another ad, with a different headline, “Keep Cool.” Given that the two political mascots are sitting on a block of ice, it seems likely that this may have actually been the earlier or original ad.
