Wednesday’s ad is yet another one for Acme Beer, another in the series of “High I.Q. (It Quenches) ads. This one was done by famed pin-up artist George Petty, who did several ads for Acme. In contrast to yesterday’s matronly ad, this one shows an attractive woman, dressed provocatively, resting in the crescent moon high above the world with a glass of beer in her hand. I can’t imagine Miller was very happy about this ad. But I like it just fine, but that’s probably because of my low I.Q.
Tuesday’s ad is another one for Acme Beer, this one from 1946. Showing a high falootin’ dame wearing a mink coat and holding a beer in her gloved hand, I guess that’s Acme’s way of making the beer appear smarter? But apparently I.Q. stands for “It Quenches.”
Monday’s ad is for Acme Beer from 1947. The ad features local San Francisco celebrity John Tyers, a star of the San Francisco Civic Light Opera Company. He agrees, “it’s the finest tasting Acme beer ever brewed,” especially with the “tangy flavor.”
Our 116th Guinness ad shows the intrepid zookeeper in his home surrounded by eight of his zoo animals, as if they live there when the zoo is closed. The seal is serving the zookeeper a Guinness on a tray as he relaxes on a comfy chair, legs up on a turtle. The tagline, “Guinness is welcome in the home” must have been advertising bottled product for sale.
Friday’s ad is the fourth, and final, in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in Alaska. You can tell because he’s wearing a parka and there’s a toem pole in the background. Actually, it says so on the copy, it could have been anywhere in the west, really.
Thursday’s ad is the third in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in a wooded setting by someone dressed as a lumberjack, as far as I can tell. “He cuts down trees, he eats his lunch, he goes to the lavatory ….”
Wednesday’s ad is the second in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on what I’m guessing is a hunting trip in the woods.
Tuesday’s ad is the beginning of a series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on some sort of ranch in the desert.
Monday’s ad is by well-known pin-up artist George Petty for Atlas Beer. And not just any Atlas Beer, but the one that’s a “Special Brew” with “Every Bottle Certified.” Curiously, after listing the benefits of beer, they suggest that you “Don’t Drink Home Brew.”
Our 115th Guinness ad is a variation on an earlier zoo ad. This one is vertical, and omits some of the detail of the horizontal original, showing just the bear, who’s climbed up a pole with the zookeeper’s Guinness so he can drink it undisturbed. I love he look on his face, which seems to be saying, “forget it bub, you’re not getting this back.” The hapless zookeeper waves his lunch trying to persuade the bear to give up his beer, but I don’t think he’s going to get back his Guinness. The ad originally ran full-page in the Illustrated London Times in November of 1944.
