Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #5182: Full ‘O Pep … And Rarin’ To Go!

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Delmarva Bock Beer, which was published on January 25, 1943. This ad was for the Delmarva Brewing Co. of Wilmington, Delaware, which was originally founded in 1878 by Carl Specht. Over the years it had a variety of owners and names, and was known as Delmarva (Delaware-Maryland-Virginia) only from 1938 to 1944. This ad ran in The News Journal, also of Wilmington, Delaware.

Beer In Ads #5181: Turn Winter Into Spring

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Labatt’s Bock Beer, which was published on January 24, 1966. This ad was for the Labatt Brewing Co. of Toronto, Ontario in Canada, which was originally founded in 1847.  This ad ran in The North Bay Nugget, also of North Bay, Ontario in Canada.

Beer In Ads #5180: STEG-Maier Bock It’s Truly Brewed

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Stegmaier Bock Beer, which was published on January 23, 1959. This ad was for the Stegmaier Brewing Co. of Wilkes-Barre, Pennsylvania, which was originally founded in 1857.  This ad ran in The Times Leader, also of Wilkes-Barre, Pennsylvania.

Beer In Ads #5179: Nix Besser The First Sign Of Spring

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Neuweiler Bock Beer, which was published on January 22, 1960. This ad was for the Neuweiler Brewing Co. of Allentown, Pennsylvania, which was originally founded in 1875 by Benedict Nuding. Nuding retired in 1900, and Neuweiler bought him out, but didn’t change the name until 1905. This ad ran in The Morning Call, of Allentown, Pennsylvania. In case you’re curious, “Nix Besser” is a Pennsylvania Dutch phrase I grew up with which means “none better.” It’s believed to have been derived from “nichts besser,” which means “nothing better” in German.

Beer In Ads #5178: I’m In Town Boys!

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Duqesne Bock Beer, which was published on January 21, 1941. This ad was for the Duquesne Brewing Co. of Baltimore, Pennsylvania, which was originally founded in 1899.  This ad ran in The Pittsburgh Post Gazette, of Pittsburgh, Pennsylvania.

Historic Beer Birthday: Jinx Falkenburg, the First Miss Rheingold

By

rheingold
Today is the birthday of Jinx Falkenburg, who was a minor actress in the 1930s-40s, but a major model. Originally a beauty queen from Barcelona, Spain (some accounts say Chile), her real claim to fame was being chosen as the first Miss Rheingold in 1939. By all accounts, the Miss Rheingold Contest evolved into one of most successful beer promotions of all time, and in its heyday was as popular as the Miss America Pageant. Women would be nominated and whittled down to six. Then the public would vote for their favorite. The winner was then the spokesmodel for Rheingold for the following year and her likeness was on their beer can along with a lot of their advertising.

rheingoldcan

The Rheingold Can featuring one of the Miss Rheingolds

This is from her Wikipedia page:

Her biggest breakthrough as a model came in 1940 when she was picked by New York-based Liebmann Brewery, maker of Rheingold Beer, to be the first “Miss Rheingold.” As the face for its marketing and advertising campaign, her image graced countless billboards across the U.S. and she was featured in promotional ads at every store that sold Rheingold. Her face and the campaign were an advertising executive’s dream come true. Rheingold was suddenly the top brand in New York City.

Falkenburg was probably the highest paid model in the 1940s, and if not the highest, then certainly one of them, making her essentially one of the first supermodels.

Here’s the story of how she became the first Miss Rheingold, from a 2008 newspaper article:

And this must have been one of her first ads for Rheingold, as it’s from January of 1940:

And this one’s from July of 1940:

Whereas this one’s from August of 1940:

And this is from the following year, from 1941.

Falkenberg passed away in 2003. Here’s her obituary from the Newsday’s Nassau Edition:

And this one is from the San Francisco Chronicle:

Her relationship with Rheingold continued long after her year as Miss Rheingold, and she continued to occasional ads for them, such as this one from 1958:

Jinx married Tex McCrary, who “was an American journalist and public relations specialist who invented the talk show genre for television and radio, and appeared on radio and TV with his wife, Jinx Falkenburg.” Below is an ad for Rheingold they did together in 1949.

And here’s another one they did in 1946.

The couple actually did celebrity endorsements ads for a number of different products, including another beer company. In 1941, they appeared in this ad for a rival New York beer, the Jacob Ruppert Brewery.

Beer In Ads #5177: You Mean You Still Haven’t Tasted Lucky Lager Real Bock Beer?

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Lucky Lager Bock Beer, which was published on January 20, 1966. This one was for the Lucky Lager Breweries, known at this time as the General Brewing Corp., which was located in Vancouver, Washington, among other places, and was originally launched in 1934. This ad ran in The Great Falls Tribune, of Great Falls, Montana. If you read the fine print, you’ll discover their goat’s name is “Chet.”

Beer In Ads #5176: Springtime Prescription From Old Doc Bock

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Wiedemann Bock Beer, which was published on January 19, 1962. This ad was for the George Wiedemann Brewing Co. of Louisville, Kentucky and Cincinnati, Ohio, which was originally founded by George Wiedemann in 1860 in Louisville, Kentucky, and later also opened a brewery in Cincinnati, Ohio. This ad ran in The Cincinnati Post, of Cincinnati, Ohio.

Beer In Ads #5175: Tivoli Bock Is Back In Town!

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Tivoli Bock Beer, which was published on January 18, 1955. This ad was for the Tivoli Brewing Co. of Denver, Colorado, which was originally founded in 1864 as the Colorado Brewery. This ad ran in The Pueblo Chieftain, of Pueblo, Colorado.

Beer In Ads #5174: Bock Is Back … And Sunny’s Got It!

By

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Sunshine Premium Bock Beer, which was published on January 17, 1955. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, which was originally founded in 1859 by Peter Barbey and Abraham Peltzer. This ad ran in The Standard Speaker, of Hazelton, Pennsylvania.