Here’s a fun video forwarded to me by Push Eject, who’s both the Production Director with The Brewing Network and also involved in Heretic Brewing. The commercial is for the Hahn Brewery, founded by legendary Australian brewer Chuck Hahn, who today runs the Malt Shovel Brewery. The Hahn brands were bought by brewing giant Lion Nathan in 1993. In 2005, Lion Nathan launched Hahn Super Dry. I confess that I’m skeptical of any beer that calls itself “super dry,” but I love the notion in the ad that you can imbue the beer with the soul of different ideas by the way you brew it. If you just expose the beer to cool things, it will become cool, too, by osmosis. It’s not quite Rube Goldberg, but it has similar elements. And most importantly, it makes me want to try the beer, even though I know I probably won’t like it very much because I’m not a fan of this type of beer.
Beer In Ads #386: Budweiser Plays The Harp
Tuesday’s ad is a 1959 ad for Budweiser. Using the “Where there’s life … there’s Bud” slogan that was common in the late 1950s, the ad shows a Harpist paying little attention to her harp with all eyes on the beer.
Beer In Ads #385: Bud’s Exotic Waitress Uniforms
Monday’s ad is a 1948 ad for Budweiser. Using the “There’s nothing like it … absolutely nothing” slogan that was common in the later 1940s, the ad features a pair of waitresses some pretty odd uniforms. They look like something out of Sinbad the Sailor.
Guinness Ad #71: Victory Gardening
Our 71st Guinness ad is also from the “Guinness For Strength” series, with the yield of vegetables a direct result of the bottle of Guinness peeking out of the basket the gardener is carrying on his head. Now that’s a green thumb.
And here’s a variation of the ad, presumably from just after World War 2, since the word “victory” is crossed-out and “plenty” written in just above it.
Beer In Ads #384: Hamm’s, So Light … So Smooth … So Mellow
Friday’s ad is also from 1950, and is a billboard for Hamm’s. I love their insistence that the beer is “So Light … So Smooth … So Mellow” and is “The Gold Standard of All Fine Beer.”
Beer In Ads #383: Meister Brau, You Can’t Serve A Finer Glass Of Beer
Thursday’s ad is from 1950, and is for Meister Brau beer. The slogan for this billboard is “You can’t serve a finer glass of beer.”
Beer In Ads #382: Gimme Gold Label Acme
Wednesday’s ad is from 1951, and this one is for San Francisco’s Acme Gold Label Beer. The Gold Label Beer is described on the billboard as being “the new lighter, drier beer.”
Beer In Ads #381: Hamm’s Pouring Billboard
Tuesday’s ad is a 1951 billboard for Hamm’s, “From the land of sky blue waters.” A giant beer bottle pouring into a giant pilsner glass must have been quite a sight from the side of the road.
Guinness Ad #70: Sheep Pyramid
Our 70th Guinness ad is from the “Guinness For Strength” stable, the strength in this one is the ability to carry sixteen sheep on your back after downing a pint of Guinness.
Beer In Ads #379: Ballantine, Panning For Gold
Friday’s ad is our last Ballantine for the week. This one is from 1947 and shows the California gold rush. But when the gold shows up in the prospector’s pan, it’s the Ballantine three rings symbol.
