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Historic Beer Birthday: Anton Dreher

May 7, 2025 By Jay Brooks

schwechater
Today is the birthday of Anton Dreher (May 7, 1810-December 27, 1863). He “was an Austrian brewer who was an important figure in the development of pale lager. In 1840, he introduced a beer that combined the crispness of lager with the paler hues of the English ale; this new style of beer became known as the Viennese style and was called Schwechater Lagerbier.” Today we call it Vienna Lager.

Anton_Dreher_der_Ältere_Kriehuber

Here’s his biography from Dreher’s Wikipedia page:

When Franz Anton Dreher (the younger) died of marasmus in 1820, his ten-year-old son was too young to manage the brewing business. Dreher was apprenticed to the brewer Michael, in Simmering and later undertook a study tour, a journeyman’s tour, through Germany, where he studied at the Sedlmayr brewery in Munich, England, where he studied at Barclay and Perkins in London, and Scotland. In 1836, he partnered with his mother, and with the help of his wife’s marriage portion, he experimented with the English malting process, which produced a caramelized, crystal malt; he was able to buy his mother out by 1839.[5] Here he was the first brewer in the European continent to use the English malting process. He owned acres of land throughout Austria and Bohemia, and grew his own hops and barley, which allowed him to save on costs. When he died suddenly in 1863, he was worth 10 million guilden.

Starting in 1836, Anton Dreher took over the brewery and developed the bottom-fermented beer — Schwechater Lagerbier — which he presented in 1840/1841. It was a new style of beer, methodically bottom fermented to produce a brew that was coppery reddish-brown in color. It required steady, cool temperature for maturation and storage, and this requirement gives the beer its name: lager (in German, Lager means storehouse or warehouse). Originally, he called the beer Märtzen, or March beer, because it was brewed in March, when the water was cold, and ice was still available. Eventually the name lager became the accepted name; it was also called Vienna Typ, or Vienna Style beer. In 1858, Dreher’s lager won the gold medal for excellence at the Beer Exhibit in Vienna. The greater honor occurred on 26 November 1861 when Emperor Franz Joseph I visited the brewery and awarded Dreher with the Knight’s Cross of the Franz Joseph Order. In 1862, he received the Gold medal with Diploma from the World Exhibition in Paris. In 1869, his Lager beer won the High First Prize.

The Danube river provided the water needed for unlimited beer and malt making. The attention turned to Kőbánya because of a beer made by Peter Schmidt, a brewer master from Pest who studied in Munich. Schmidt stored beer in his rock cellar in Kőbánya. The water in the wells, made by deep drilling technology, is perfectly suited for beer making; the cellars of Schmidt’s brewery provided the steady cool temperature needed for maturation and storage. It was the ideal warehouse, or, in German Lager, for storing the beer.

The surge of the Kőbánya beer production attracted Dreher’s attention, in part because Schmidt’s beer was competition for him. He visited Pest-Buda on several occasions between 1856 and 1860; by 1862 he was able to buy the Kőbánya Brewery Company. He purchased further plots of land and prepared for expansion, but died suddenly in 1863, leaving his 14-year-old son to implement the plans.

anton-dreher-color

And this is from the German Wikipedia page on Dreher:

Anton Dreher was born as the son of the brewer Franz Anton Dreher and his second wife Katharina Widter. He first visited a Piarist convent and then went to the Simmering Brewery Meichl. In 1836, he bought the small Schwechat (today Schwechat brewery ) from his mother, who had been widowed since 1820. He was able to buy it in 1839 with the money of his wife Anna Herrfeldt.

At a young age he went on study trips to Germany, met in Munich Gabriel Sedlmayr, the son of Spatenbräubesitzers, and traveled with him in 1837 to Barclay and Perkins to England, which at that time “beer technically” leading enterprises. After his return, he was the first European brewer to take over the English malting process. He realized that for refrigerated beers, a technique that came from Bavaria, appropriate cooling and storage were crucial. Anton Dreher laid large cellars, filled with natural ice, to cool his beer. Until 1841, Anton Dreher brewed top-fermented imperial beer in Schwechat until, in 1840/41, he had a bright, lower-fermented lager, Schwechater Lagerbier, Which he first described as a marching beer. This type of beer soon became popular in Vienna and later also worldwide.

The strong demand for lager beer led to Anton Dreher using a steam machine for beer brewing in 1850 as the second beer brewer of the monarchy after Mautner Markhof. This steam engine, built by the kk country-owned metal-machinery factory of Vinzenz Prick, can now be viewed at the Technical Museum in Vienna.

In the course of the 1850s, the brewery Schwechat became the largest of the European mainland, and the consignments of Klein Schwechat stockpiles went far beyond the borders of the Austrian empire.

Anton Dreher bought smaller breweries:

  • 1859 the Michelob brewery near Saaz in Bohemia,
  • 1862 the brewery Steinbruch in Budapest;
  • His son Anton Dreher junior acquired the brewery of Trieste in 1869.

The Hungarian Dreher beer and the Italian Birra Dreher still exist today.

Anton Dreher was 1861-1863 and parliament – and the Reichsrat and one of the largest taxpayers of the monarchy.

In 1863, shortly before his death, he entrusted to Viennese lawyer and mayor deputy Cajetan Felder the guardianship over his 14-year-old son Anton Dreher jun. (1849-1921) and the management of the breweries. His son took over the father’s company in 1870, continued to expand the brewery chamber, and began exporting the lager beer all over the world. His half brother was the writer Anton Breitner.

schwechat-brewery

Here the official story of the brewery picks up when Anton Dreher Sr. begins:

In 1810 Anton Dreher, the son of Franz Anton Dreher, was born. He also follows the old practice of brewing and practiced at a foreign brewery in Simmering.

Through travels to Munich and England, he is preparing for his future Braumeister existence by gathering extensive knowledge of the art of bravura!

In 1836, Anton Dreher took the Klein-Schwechat brewer first in lease. In 1839 he bought them from his mother.

In 1841, Dreher imported light-bodied beer for the first time in the hotel “Zur Kohlenkreunze” and in Dreher’s Haus in Kledering, and brought it to Vienna after a complete deposit under the brand “Klein-Schwechater Lagerbier”.

Here it was so enthusiastically received that the Viennese wanted to drink only Schwechater. This was the birthdays of the “Lagerbier”, which is now represented all over the world!

The great onslaught on the lager beer, however, brought with it the use of machinery. In 1848, Dreher became the first brewer of Austria to use a steam engine for beer brewing. This is now exhibited at the Technical Museum in Vienna!

In 1841, Dreher imported light-bodied beer for the first time in the hotel “Zur Kohlenkreunze” and in Dreher’s Haus in Kledering, and brought it to Vienna after a complete deposit under the brand “Klein-Schwechater Lagerbier”.

Here it was so enthusiastically received that the Viennese wanted to drink only Schwechater. This was the birthdays of the “Lagerbier”, which is now represented all over the world!

The great onslaught on the lager beer, however, brought with it the use of machinery. In 1848, Dreher became the first brewer of Austria to use a steam engine for beer brewing. This is now exhibited at the Technical Museum in Vienna!

Dreher

And this is the portion of the brewery’s Wikipedia page that discusses Anton Drehrer Sr.:

The Schwechater Brauhaus was founded in 1632 by Peter Descrolier, the “Camerdiener and Cameradienmeister of the Archduke Matthias” in the Frauenfeld of Schwechat. The Klein Schwechat brewery was destroyed several times and changed its owner still often until until 22 October 1796 Franz Anton Dreher, Bräumeister of the k.k.

In 1837, his son, Anton Dreher, took over the company from his mother and inaugurated a new era in the brewery’s history. In 1839 he turned to Untergärung, which marked the beginning of the lager beer. The breakthrough was made by Dreher in 1841, when he realized that for his under-fermented beer, the “lager” or “Viennese type”, one thing was decisive: the cooling. Dreher laid huge cellars and stored ice.

As a result, the brewery’s brewery expanded through the acquisition of existing breweries to the entire Austro-Hungarian monarchy . These included the brewery Michelob near Saaz, acquired in 1859, the brewery quarry (founded 1854) in Budapest, acquired in 1862, as well as the brewery of Trieste, acquired in 1869.

In 1848, Dreher introduced a steam machine to the Bierbrauen, he was supposed to be the first brewer in Austria. The steam engine is now exhibited at the Technical Museum in Vienna. The first cooling machine, which was also the second machine from Linde AG, was installed in the brewery in Trieste in 1877. After the death of Anton Dreher in 1863, his son Anton Dreher junior took over the company of the brewery Schwechat in 1870 and converted it in 1905 into the Anton Drehers brewery stock company .

Klein-Schwechat

Klein-Schwechat-back

schwe-zwickel

Schwechater_Lager

Filed Under: Birthdays, Just For Fun Tagged With: Austria, History

Beer Saints: St. Florian

May 4, 2021 By Jay Brooks

Today is the feast day of St. Florian (250 C.E. – c. 304 C.E.). He was born in the ancient Roman city of Aelium Cetium (present-day Sankt Pölten, Austria). He joined the Roman Army and advanced in the ranks, rising to commander of the imperial army in the Roman province of Noricum. In addition to his military duties, he was also responsible for organizing and leading firefighting brigades. Florian organized and trained an elite group of soldiers whose sole duty was to fight fires. He’s the patron saint of Linz, Austria, Upper Austria and Poland; chimney sweeps; soapmakers, and firefighters. But more importantly, he’s also the patron saint of brewers, coopers and barrel-makers

He’s probably best known for being the patron saint of firefighters and against flooding and fires; and he’s most often depicted emptying a pitcher to put out a fire. Apparently the reason he’s also a patron of brewers and beer lovers because both are also known for emptying pitchers. And because the pitcher is often shown as wooden, he’s become a patron to coopers and barrel-makers, too.

Saint Florian, by Italian painter Francesco del Cossa, 1743.

That is also the reason that Sonoma County firefighter Aron Levin, along with his wife Amy, opened St. Florian’s Brewery in Windsor, California. Unfortunately, due to the recent wildfires in our area, plus the pandemic, the brewery is temporarily closed right now, but hopefully will reopen shortly.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Austria, Barrels, Religion & Beer

Beer In Ads #2975: Everyone’s Plush

April 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for December 1953, and at the top, it reads.

Jedem sein Pläsierchen,
mir mein Bierchen!

That translates roughly, very roughly I suspect, as “Everyone’s plush, me my beer!” This is definitely one of the odder captions, and I’m sure there must be some idiom that Google Translate is not picking up on. At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

Kalenderdezember53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2974: A Fresh Beer In The Evening Time Creates Peace And Coziness!

April 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for November 1953, and at the top, it reads.

Ein frisches Bier zur Abendzeit
schafft Frieden und Gemütlichkeit!

That translates roughly, very roughly I suspect, as “A fresh beer in the evening time creates peace and coziness!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalendernov53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2973: For My Thirst, I Appreciate A Fresh Beer From A Beautiful Hand!

April 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for October 1953, and at the top, it reads.

Für meinen Durst
von schöner Hand —
ein frisches Bier
das lob’ ich mir!

That translates roughly, very roughly I suspect, as “For my thirst from a beautiful hand – a fresh beer I appreciate that!” At the bottom of the calendar is printed “Für richtigen Durst der richtige Trank!” or “Bier, For real thirst, the right potion!”

Kalenderoct53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2972: North, South, East, West, Beer Tastes Best Everywhere!

April 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for September 1953, and at the top, it reads.

Ob Norden, Süden, Osten, Westen,
ein Bier schmeckt überall am besten!

That translates roughly, very roughly I suspect, as “North, South, East, West,
a beer tastes the best everywhere!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalendersep53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2971: The Harvest Work Is Done, Now Drink The Noble Barley Juice!

April 21, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for August 1953, and at the top, it reads.

Die Erntearbeit ist geschafft,
nun trinkt den edlen Gerstensaft!

That translates roughly, very roughly I suspect, as “The harvest work is done, now drink the noble barley juice!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalenderaug53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2970: Beer, The Right Thing For Real Thirst!

April 20, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for July 1953, and at the top, it reads.

Die Welltest schön,
die Sonne
scheint
ein Bier, mein bester
Ferienfreund!

That translates roughly, very roughly I suspect, as “The Welltest beautiful, the sun seems a beer, my best Holiday friend” At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

Kalenderjul53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2969: When Your Heavy Shift Is Done, Beer Gives You New Strength!

April 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for June 1953, and at the top, it reads.

Ist die schwere Schicht geschafft,
gibt ein Bier Dir Neue Kraft…!

That translates roughly, very roughly I suspect, as “Is the heavy shift done,
a beer gives you new strength …!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Bier, Who creates, needs strength!”

Kalenderjun53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2968: For Real Thirst, The Right Potion!

April 18, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for May 1953, and at the top, it reads.

Was man aus Malz und Hopfen bräut,
das hat noch keinen Mann gereut!

That translates roughly, very roughly I suspect, as “What you brew from malt and hops, that has not killed any man!” At the bottom of the calendar is printed “Für richtigen Durst, der richtige Trank!” or “For real thirst, the right potion!”

Kalendermay53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

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