Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #2966: Dear Wife, I Advise You No Meal Without Beer!

April 16, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for March 1953, and at the top, it reads.

Liebe Frau, ich rate Dir,
keine Mahlzeit ohne Bier!

That translates roughly, very roughly I suspect, as “Dear wife, I advise you
no meal without beer!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Bier, Who creates, needs strength!”

Kalendermar53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2965: Thank The Gods, For This Potion!

April 15, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for February 1953, and at the top, it reads.

Heut’ gehen wir morgen erst nach Haus!
Prost! Trinkt die vollen Gläser aus!

That translates roughly as “Today we go home tomorrow! Bottoms up! Drink the full glasses!” I have a feeling Google didn’t get that one quite right.” At the bottom of the calendar is printed “Den Göttern sei Dank, für diesen Trank!” or “Thank the gods, for this potion!”

Kalenderfeb53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2964: Who Creates, Needs Strength!

April 14, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for January 1953, and at the top, it reads.

Durch’s ganze Jahr soll Euch begleiten,
DAS EDLE BIER, wie zu der Väter Zeiten!

That translates roughly as “Throughout the year should accompany you, THE EDLE BEER, as at the fathers times!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Bier, Who creates, needs strength!”

Kalenderjan53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Austria Beer

October 26, 2012 By Jay Brooks

austria
Today in 1955, Austria had their sovereignty restored.

Austria
austria-color

Austria Breweries

  • 1516 Brewing Company
  • 3 Goldenen Kugeln
  • 7 Stern Bräu
  • Adlerbräu Ernstbrunn
  • Adlerbräu Tulln
  • Argus-Bräu
  • Augustinerbraeu Kloster Muelln
  • Bauernhofbrauerei Neuwirth
  • BBAG Oesterreichische Brau-Beteiligungs-AG
  • Berger-Bräu
  • Bierbuschenschank Eder-Bräu
  • Biermanufaktur Korneuburg
  • Bierzauberei
  • Bio-Hofbrauerei Fürst
  • Bramsau Bräu
  • Branger Bräu
  • Bratl Bräu (Gasthaus Sengstbratl)
  • Braucommune Freistadt
  • Brauerei Aspach (Starzinger)
  • Brauerei Egg
  • Brauerei Fohrenburg / Engelburg Getränke
  • Brauerei Franz Wurmhoeringer
  • Brauerei Frastanzer Genossenschaft
  • Brauerei Grieskirchen
  • Brauerei Gusswerk
  • Brauerei Hainfeld
  • Brauerei Hirt
  • Brauerei Hofstetten Krammer
  • Brauerei Josef Baumgartner
  • Brauerei Murau
  • Brauerei Piesting
  • Brauerei Raschhofer
  • Brauerei Ried
  • Brauerei Schloss Eggenberg
  • Brauerei Schloss Starkenberg
  • Brauerei Schnaitl
  • Brauerei Schrems
  • Brauerei Weitra Poepperl
  • Brauerei Zwettl
  • Brauhaus Braunau-Haselbach
  • Brauhaus Mariazell Familie Girrer
  • Brauhaus Mariazell Hannes Girrer
  • Brauhof Goldberg
  • Bräurup
  • Brau Union
  • Brettner Bräu
  • Brettner Harald
  • Bschneider
  • Ceel Brauhaus
  • Die Brauerei Leutschach
  • Die Hochland Imker
  • Die Weisse: Salzburger Weissbierbrauerei
  • Erste Wiener Gasthofbrauerei Fischerbraeu Fischer
  • F&S Regele
  • Fa. Piller
  • Familienbrauerei Huber
  • Fiakerbräu
  • Fritz Egger Privatbrauerei
  • Frohnleitner Hofbräu
  • Fürstenbräu
  • Gerstl-Brau Erste Welser
  • Gösser
  • Gratzerbräu
  • Gutshofschenke Staffelmayr
  • Handbrauerei Forstner
  • Hans Reisetbauer Obstbau
  • Hausbrauerei Diewald
  • Hausbrauerei Kaltenböck
  • Hausbrauerei Löscher
  • Hausbrauerei Seidl
  • Hausbrauerei Turmbräu
  • Hausruck Bräu (Gasthaus Traunwehr)
  • Haydnbräu
  • Herzog Hofbräu
  • Hirter Botschaft
  • Hofbräu Kaltenhausen
  • Hofbrauerei Wiener
  • Hubertus Bräu
  • Hubertus Braeu Johann Kuehtreiber
  • Isi-Bräu
  • Jauntaler Bauernbier
  • Jos. Baumgartner Brauerei
  • Kadlez Bräu
  • Kapsreiter
  • Kartausen Bräu Privatbrauerei Gaming
  • Kellerbrauerei Mitterbucher & Söhne
  • Kemmet Bräu
  • Kögerlhof Krispel
  • KOR GmbH
  • Landgasthaus Weixen
  • Lava Bräu
  • Leimer Bräu
  • Lichtenthaler Bräu
  • Marchfelder Storchenbräu
  • Medl-Bräu
  • Metzgerbräu
  • Michaeli-Bräu
  • Moarbräu
  • Mohren Bräu
  • Mohrenbrauerei August Huber
  • Moser Brau Gast
  • Neufeldner BioBrauerei
  • Obermurtaler Brauereigenossenschaft
  • Ottakringer Brauerei Harmer
  • Pannonia Brauerei
  • Petri Bräu, Hausbrauerei Sigl
  • Piuk Bernhard
  • Plutzer Bräu
  • Poidl Bräu
  • Privatbrauerei Fritz Egger
  • Privatbrauerei Gerald Schwarz
  • Privatbrauerei Josef Sigl
  • Privatbrauerei Loncium
  • Privatbrauerei Schnaitl
  • Privatbrauerei Vitzthum
  • Privatbrauerei Zwettl Karl Schwarz
  • Rabenbräu Braugasthof Schmidt
  • Rax Bräu
  • Ritterbräu Privatbrauerei Neumarkt
  • Sajacher Schlößl Bräu
  • Salm-Bräu
  • Schallander Weisse
  • Schladminger Brau
  • Schleppe Brauerei
  • Schlossbräu
  • Schmaranz Bräu
  • Schwarzer Rabe
  • Schwechater
  • Simal Bräu
  • St. Georgs Bräu Spezialitätenbrauerei
  • Stadl-Bräu
  • Stadtbräu Josef
  • Stadtbrauerei Schwarzenberg
  • Sternbräu Rankweil
  • Stiegl
  • Stieglbrauerei Zu Salzburg
  • Stift Engelszell Trappistenbier-Brauerei
  • Stiftsbrauerei Schlägl
  • Stöfflbräu
  • Theresienbräu
  • Thor-Bräu
  • Tiroler Bier
  • Trumer Pils
  • Universitätsbräuhaus
  • Vereinigte Kärntner Brauereien
  • Voralpenbräu
  • Wieden Bräu
  • Wieselburger Brauerei
  • Wipptaler Tennenbräu
  • Wirtshausbrauerei Haselböck
  • Wurmhöringer Brauerei
  • Ybbstalbräu (Gasthaus Hehenberger)
  • Zillertal
  • Zipfer
  • Zum Alfons Baldinger

Austria Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: Verband der Brauereien Österreichs (Brewers Association of Austria)

National Regulatory Agency: Federal Ministry for Agriculture, Forestry, Environment and Water Management (BMLFUW)

Beverage Alcohol Labeling Requirements: See European Union Regulations

Drunk Driving Laws: BAC 0.05% [Note: 0.01% for drivers who have held a licence for less than 2 years and drivers of vehicles over 7.5 tonnes]

austria

  • Full Name: Republic of Austria
  • Location: Central Europe, north of Italy and Slovenia
  • Government Type: Federal Republic
  • Language: German (official nationwide) 88.6%, Turkish 2.3%, Serbian 2.2%, Croatian (official in Burgenland) 1.6%, other (includes Slovene, official in Carinthia, and Hungarian, official in Burgenland) 5.3%
  • Religion(s): Roman Catholic 73.6%, Protestant 4.7%, Muslim 4.2%, other 3.5%, unspecified 2%, none 12%
  • Capital: Vienna
  • Population: 8,219,743; 94th
  • Area: 83,871 sq km, 114th
  • Comparative Area: Slightly smaller than Maine
  • National Food: Tafelspitz, Wiener Schnitzel
  • National Symbol: Eagle (Bundesadler); Edelweiss; Black Eagle wearing broken chains
  • Affiliations: UN, EU
  • Independence: Restoration of sovereignty, October 26, 1955, celebrated as a National Day, commemorating the passage of the law on permanent neutrality / Republic proclaimed, November 12, 1918 / Margravate of Austria established, 976 / Duchy of Austria founded, September 17, 1156 / Austrian Empire proclaimed, August 11, 1804

Austria-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 16 (18 for distilled beverages in some areas {Note: Upper Austria, Salzburg and Tirol prohibit the consumption of distilled beverages below the age of 18, while Carinthia and Styria prohibit drinks containing more than 12% or 14% of alcohol respectively in this age bracket. Carinthia also requires adolescents to maintain a blood alcohol level below 0.05%, Upper Austria prohibits “excessive consumption”, and Salzburg prohibits consumption that would result in a state of intoxication. Prohibitions in Vienna, Burgenland, Lower Austria and Vorarlberg apply only to alcohol consumption in public. Vienna also prohibits the consumption of alcohol in schools by those under the age of 18.]
  • BAC: 0.05%
  • Number of Breweries: 119

austria-money-1

  • How to Say “Beer”: bier
  • How to Order a Beer: Ein Bier, bitte
  • How to Say “Cheers”: Auf ihr wohl / Prosit
  • Toasting Etiquette: Traditionally, the host of the meal or event will initiate proceedings with a toast. Until then, no one should raise a glass. The host will lift his or her glass while making eye contact with the most senior guest and say Prost! The guest of honor should reply with a toast of thanks at the end of the meal or event.

austria-map

Alcohol Consumption By Type:

  • Beer: 53%
  • Wine: 32%
  • Spirits: 13%
  • Other: 2%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 12.60
  • Unrecorded: 0.64
  • Total: 13.24
  • Beer: 6.70

WHO Alcohol Data:

  • Per Capita Consumption: 12.6 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 16
  • Sales Restrictions: Intoxicated persons
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 1

Prohibition: None

austria-eu

Filed Under: Beers, Breweries Tagged With: Austria, Europe

Trumer: Push The Button

September 26, 2012 By Jay Brooks

trumer
Just push the button, don’t hesitate. Seriously, just push the button below to watch others push the button. It’s a never-ending cycle of button pushing. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Austria, Video

Beer In Art #135: Michael Pacher’s Mary Of Burgundy

July 10, 2011 By Jay Brooks

art-beer
This week’s work of art is by an Austrian artist, Michael Pacher, who painted this portrait of Mary of Burgundy in 1490.

Mary_of_burgundy-1490-Michael_pacher

Mary of Burgundy “ruled the Burgundian territories in Low Countries and was suo jure Duchess of Burgundy from 1477-1482. As the only child of Charles the Bold, Duke of Burgundy, and his wife Isabella of Bourbon, she was the heiress to the vast Burgundian domains in France and the Low Countries upon her father’s death. Her mother died in 1465, but Mary was on very good terms with her stepmother Margaret of York, whom Charles married in 1468.”

But today, for the beer lover at least, what Mary’s most famous for is that the Flanders red ale, Duchesse de Bourgogne, from the Brouwerij Verhaeghe, is named for her though the label is a different painting of Mary.

Their importer, Specialty Beer, describes the beer like this:

DUCHESSE DE BOURGOGNE from Brouwerij Verhaeghe is the traditional Flemish red ale. This refreshing ale is matured in oak casks; smooth with a rich texture and interplay of passion fruit, and chocolate, and a long, dry and acidic finish. After the first and secondary fermentation, the beer goes for maturation into the oak barrels for 18 months. The final product is a blend of younger 8 months old beer with 18 months old beer. The average age of the Duchesse de Bourgogne before being bottled is 12 months.

duchesse-glass

You can read Pacher’s biography at Wikipedia and there are more links about him at ArtCyclopedia. You can also see more of Pacher’s paintings at Artilim, Jitiky and the Web Gallery of Art.

Filed Under: Art & Beer, Beers Tagged With: Austria, History

Beer In Art #110: Hans Makart’s Five Senses

January 2, 2011 By Jay Brooks

art-beer
This week’s work of art is not strictly beer-oriented, except that we use our fives senses, and in particular smell and taste, to create and enjoy the flavor of beer. It’s by the Austrian painter Hans Makart and it’s title is Die Fünf Sinne, or “The Five Senses.” The oil painting consists of five panels completed in 1879, though other sources claim he worked on it off and on from 1840 until 1884.

Hans_Makart-Fuenf_Sinne

Here’s a description of the painting from the Columbian World Exposition of 1893.

The five-paneled oil painting which is portrayed above was, on account of the notoriety of its author, one of the chief attractions of the Austrian galleries in the Art Palace. It was a study in the nude, showing five different views of an ideal female human form. The senses of Smelling, Seeing, Hearing, Feeling and Tasting are represented as in action, and in Tasting, Eve plucks the fruit from that forbidden tree “whose mortal taste brought death into the world, and all our woe with loss of Eden.” The sense of Feeling, on the other hand, flatters woman with a recognition of her principal attraction, the love of the young and the joy that comes with its touch. Hans Makart, the sensational Austrian painter, was born in 1840 and died in Venice in 1884.

Below are “Smell” and “Taste” shown a little bigger, since those are the two most important for tasting beer.

Hans_Makart-smell Hans_Makart-taste

You can see more of Makart’s paintings at the Art Renewal Center and also the Museum Syndicate.

Filed Under: Art & Beer, Food & Beer Tagged With: Austria

Beer In Ads #258: Samichlaus Bound

December 6, 2010 By Jay Brooks

ad-billboard
Monday’s holiday ad is for Samichlaus Bier, now brewed at Schloss Eggenberg in Austria each year on December 6 — today — because the beer’s namesake, Santa Claus, or at least St. Nicholas, has his feast day today.

samichlaus-2007-bound

Below is an interesting graphic of the changes in Samichlaus bottles over the years from 1984 to 2004.

samichlaus-84-04

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Christmas, Holidays

The Trumer Rube Goldberg Machine

November 7, 2010 By Jay Brooks

trumer
If you remember OK Go’s Rube Goldberg video for the song This Too Shall Pass, Trumer Brauerei has just put out a similar — but equally great — one using all Trumer paraphernalia. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: Austria, Bay Area, California

Fucking Hell, I Need A Beer

March 29, 2010 By Jay Brooks

austria
File this under news of the weird. According to the UK’s The Sun, the European Patent Office had to reverse their decision denying a company the right to produce a beer called Fucking Hell, when they were able to prove that Fucking is a real town in Austria. Or rather village, since there are only 104 people who live in Fucking, which is just 2-1/2 miles from the German border.

According to Wikipedia,

It is believed that the settlement was founded around the 6th century by Focko, a Bavarian nobleman. The existence of the village was documented for the first time in 1070 and historical records show that some twenty years later the lord was Adalpertus de Fucingin. The spelling of the name has evolved over the years; it is first recorded in historical sources with the spelling as Vucchingen in 1070, Fukching in 1303, Fugkhing in 1532, and in the modern spelling Fucking in the 18th century, which is pronounced with the vowel oo as in book. The ending -ing is an old Germanic suffix indicating the people of the root word to which it is attached; thus Fucking means “(place of) Focko’s people.”

Brewery spokesman Stefan Fellenberg said they plan to brew a Helles style beer. After years of trying on vain to keep people from stealing their town’s sign, and engaging in intercourse either in front of it or in town, the village instead decided to cash in instead. They may have gotten the idea from nearby Wank Mountain residents, who gave them some advice recently. Frankly, I can’t really blame them, though no doubt the U.S. will never give label approval. Guns and violence, yes. Sex, never. Even the Sun piece wouldn’t print either the word Fucking or Wank even though they’re legitimate place names. I’m constantly amazed at how utterly fearful we are about just … words.

Fing-Austria

Here’s another humorous addition about the signs in the village. “One version of the sign features the village name with an additional sign beneath it, with the words “Bitte — nicht so schnell!”, which translates from German into English as “Please — not so fast!” The lower sign – which features an illustration of two children — is meant to inform drivers to watch their speed, but tourists see this as a double-meaning coupled with the village name.”

Filed Under: Beers, Just For Fun, News Tagged With: Austria, Europe, Strange But True

« Previous Page

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Jackson Koehler October 8, 2025
  • Historic Beer Birthday: Cornelius Antonius Van Ginderachter October 8, 2025
  • Historic Beer Birthday: Nicholas Bastendorff October 8, 2025
  • Beer Birthday: Garrett Marrero October 8, 2025
  • Beer In Ads #5098: Hull’s Brown October Ale October 7, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.