Historic Beer Birthday: Henry Uihlein

May 13, 2026 By Jay Brooks

Today is the birthday of Henry Heinrich Johann Uihlein (May 13, 1844-April 22, 1922). He was born in Bavaria, but moved to the U.S. when he was eighteen, in 1862, having learned the brewing trade in Germany. He joined his uncle, August Krug, and his brothers, working for the Joseph Schlitz Brewing Company. He was president of Schlitz from 1875 until he retired in 1916.

This is one of the few photos I could find of Henry, in this Uihlein family photo from the early 1880’s.

Bottom row, from left; Charles, superintendent of the bottling works; Edward, vice president in charge of developing the Chicago markets; Henry, president. Top row, from left; William J., assistant superintendent of the brewery; Alfred, superintendent and brewmaster; August, secretary and chief operating officer.

Schlitz-Beer-Paper-Ads-Jos-Schlitz-Brewing-1900

This Schlitz ad is from around 1900, when Henry was president of the brewery.

This is the Google translation of his German Wikipedia page:

Henry Uihlein was the second eldest of six sons of Joseph Benedict Ühlein and his wife Katharina Krug born in Wertheim, the restaurant, the Gasthaus zur Krone operated.
In Bavaria, Henry Uihlein learned the brewing trade before emigrating to the United States in 1862. There he worked for several years for various breweries in St. Louis and for the Kunz Brewing Company in Leavenworth. In 1871 he moved to Milwaukee and began working with his brothers August, Alfred and Edward for the Joseph Schlitz Brewing Company. Henry’s brewing expertise contributed significantly to the company’s success. He led the company between 1875 and 1916 as president. He also worked in finance, real estate and other industries.

This is Uihlein’s obituary from the Beverage Journal (f.k.a. The Western Brewer) from 1922:

Historic Beer Birthday: Henry Becker

April 19, 2026 By Jay Brooks

Today is the birthday of Henry Becker (April 19, 1851-April 20, 1906). He was born in Bavaria, and emigrated to the U.S. when he was 21, coming first to New Orleans, and two years later settling in Terre Haute, Indiana. At some point, he became involved with the Seventh Street Brewery, which had been founded in 1848 (although another source seems to dispute that believing they are unrelated and that Becker’s was founded independently in the 1870s, which actually makes some sense to me). Its name was changed to the Terre Haute Weiss Beer Brewery in 1898 (if related to Seventh Street), but after Becker’s death in 1906, his son took it over, renaming it the Henry J. Becker Brewery. Becker’s son then sold it two years later, in 1908. The buyer, Charles J. Graf, closed it for the good the same year.

Henry-Becker-obit-abr — Obituary of Becker from the American Brewers’ Review in 1906.

There’s very little information I could find on Becker or his brewery. It appears to have been very small, with capacity below 500 bbl, making it something of a proto-nano in its day. I could also not find any photos of Becker or the brewery and no breweriana whatsoever, aprt from the bottle below, which must be from between 1906-09. One unusual fact I did find is that they brewed a Berliner Weiss.

Historic Beer Birthday: Gabriel Sedlmayr II

February 26, 2026 By Jay Brooks

Today is the birthday of Gabriel Sedlmayr II, sometimes referred to as Gabriel Sedlmayr the Younger (February 26, 1811-October 1, 1891). He was, of course, the son of Gabriel Sedlmayr the Elder, who acquired the Spaten brewery in 1807, when “at the time was the smallest brewery in Munich.” When his father died in 1839, the brewery passed to Gabriel and his brother Joseph, and the two ran the brewery for three years, until Joseph bowed out to start his own brewery, and Gabriel became the sole owner of the Spaten brewery. By 1867, it became the largest brewery in Munich, a position it held until the 1890s. In 1874, Sedlmayr retired, and three of his four sons, Johann, Carl and Anton, began running the company. During his tenure at Spaten, he played a major role in the development of lager fermentation.

Here’s a short biography from the Entrepreneur Wiki:

Gabriel Sedlmayr II was born in Munich on February 26, 1811. He is often called Gabriel Sedlmayr the Younger. While in high school, he was given private lessons by Professor Johann Baptist Hermann in chemistry and physics. He graduated from high school and then began training in a brewery.
He also traveled to European to visit and learn from different breweries, as well as local scientists. In Vienna he attended lectures at the Polytechnic of Vienna and in Berlin he attended chemistry lectures at the University of Berlin. He then took over his father’s brewery with help from his brother.

In 1842, when Joseph, his brother, left the business, he became the sole owner of the brewery. In 1866 he then opened up the Bavaroise Brasserie in Paris. Then he helped at and then eventually took over the Spanenbrau Brewery. He is responsible for developing a dark lager called Dunkel at his Spaten Brewery. He was known for using science, microbiology, and cultivation to develop new beers. In 1874, he passed his business to his sons Johann, Carl, and Anton because of his poor health. In 1881 he was awarded the Gold Medal of the City if Munich and then on October 1, 1891 he died.

This is his entry in the Oxford Encyclopedia of Beer, written by Ian Horsey:

Sedlmayr, Gabriel the Younger
was a brewer who took over the reins of the Spaten Brewery of Munich, with his brother Josef, upon the death of his father, Gabriel Sedlmayr the Elder, in 1839. The two brothers inherited their father’s innovative zeal and, over the next few years, modernized the brewery at the same pace as their father had done before them. In 1844, Spaten became the first brewery outside England to adopt steam power. A year later, Gabriel bought out his brother and became the sole proprietor of Spaten, which would continue to be a center of brewing innovation. Already during his student days, Gabriel had been an innovator. As part of the requirement for his Master Diploma, young Gabriel embarked upon an extensive grand tour of noted European brewing centers in the early 1830s. On one of his trips, he met fellow brewer Anton Dreher, whose mother owned a small brewery in Klein-Schwechat, just outside Vienna. The meeting, in 1832, marked the beginning of a life-long friendship and business association. The two travelers visited Great Britain in 1833 to learn more about fermentation—and engaged in what can only be described as a classic case of industrial espionage. By using a specially modified hollow walking cane, they furtively gathered wort and beer samples during their brewery visits und subsequently analyzed them in their hotel. They put the data thus collected to good use after they had returned home by developing two new malts and two new beer styles: Dreher came up with Vienna malt and Vienna lager; Sedlmayr invented Munich malt and märzen beer.

In those days it was difficult to brew lagers in the summer; the hot central European climate was inhospitable to brewing in general and lager brewing in particular. Brewers used ice blocks cut from frozen lakes and ponds in the winter and stored them underground for use as coolant in the summer. This was costly and inefficient. So Sedlmayr looked around for a technological solution, which he found in the work of a young Munich engineering professor, Carl Linde. Linde had been tinkering with refrigeration machines, and in 1873, Sedlmayr persuaded Linde to install one of his experimental devices in the Spaten fermentation and lagering cellars. This was, as best as anybody knows, the first time that mechanical refrigeration had been used in a brewery, and Spaten was from then on uniquely equipped to brew bottom-fermented beer reliably year-round. With this new technology in place, Spaten had become the largest of the Munich breweries. Spaten’s superb lager-making ability allowed it to experiment with ever more delicate brews, especially one that could compete with the rising popularity of the Bohemian pilsner from just east of the Bavarian border. The result was the introduction, in 1894, of a straw blond beer, the delicate lager that was to become the signature brew for Bavarian beer garden and beer hall lagers for the next century, Helles.

Historic Beer Birthday: Philip Zorn

February 21, 2026 By Jay Brooks

ph-zorn
Today is the birthday of Philip Lewis Zorn (February 21, 1837-January 4, 1912). Zorn was born in Wűrzburg, Bavaria, and learned brewing from his father, how was a brewer in Germany. In 1855, when he was eighteen, he emigrated to the U.S., and initially settled in Illinois, where he worked in breweries in Blue Island, Illinois. In 1871, he moved to Michigan City, Indiana and opened the Philip Zorn Brewery. Twenty years later, he incorporated it as the Ph. Zorn Brewing Co. After prohibition, his sons Robert and Charles, who had worked for the brewery beginning as young men, reopened the brewery as the Zorn Brewing Co. Inc., but it in 1935 it became known as the Dunes Brewery, before closing for good in 1938. He was also a city councilman and a co-founder of Citizens Bank of Michigan City.

This account is from the Indiana Bicentennial:

Philip Zorn Jr. was the son of a brewer in Wűrzburg, Bavaria who immigrated at the age of 18. He worked at a brewery in Illinois from 1855 until he started his own in Michigan City. By 1880 he was making 3,000 bbls annually. He became a prosperous man, a city councilman and the founder of the Citizens Bank of Michigan City.
The company passed to Philip’s sons Robert and Charles who built a new brewhouse in 1903 and reached almost 15,000 bbls by the time of Prohibition. During the dry years they made the Zoro brand of soda pop. After Prohibition they changed the name to Dunes Brewing, possibly because of a court action against Zorn in 1935 for selling beer to unlicensed companies. They made Grain State, Golden Grain and Pilsenzorn brands.

Zorn beers.

And this excerpt is from “Hoosier Beer: Tapping into Indiana Brewing History,” by Bob Ostrander and Derrick Morris:

Historic Beer Birthday: John Frederick Wiessner Sr.

December 14, 2025 By Jay Brooks

Today is the birthday of John Frederick Wiessner (December 14, 1831-January 1, 1871). He was born in Bavaria, but emigrated to the U.S. and settled in Baltimore, Maryland. He founded the John F. Wiessner Brewery in 1863, renaming it the John F. Wiessner & Sons Brewing Co. after his sons joined he business in 1888. It remained that name until closed by prohibition in 1920. It reopened after repeal in 1933 as the American Brewery, and went through a variety of name changes until closing for good in 1973.

Here’s a newspaper story about his will after he passed away.

Baltimore History Bits has a short history of the brewery, and cartoonist from California, Chendi Xu, created a short comic about the history of Wiessner’s brewery, although she claims he went to Bavaria to learn brewing and came back from there rather than New York. There’s also a pdf online with a history of the brewery from a breweriana perspective by David Hagberg.

The brewery building is still standing, though it’s been through a lot, according to Wikipedia:

The American Brewery, located in the Broadway East, Baltimore community, is an historic former brewery located at 1701 North Gay Street in northeast Baltimore, Maryland, United States. Formerly abandoned and left to decay for four decades, it has been recently repaired, renovated / restored and beautified. It is currently the headquarters of Humanim Inc., a regional social services agency.

Historic Beer Birthday: Georg Schneider

November 26, 2025 By Jay Brooks

Today is the birthday of Georg Schneider (November 26, 1817-1890) who co-founded G. Schneider & Son along with his son Georg Schneider II in 1872. Georg leased the royal ‘Weisse Brauhuas’ Hofbräuhaus in Munich in 1855 and purchased from King Ludwig II the right to brew wheat beer in 1872. Georg, along with his son acquired the so-called Maderbräu Im Tal 10′ in 1872.

georgschneider1

Both he and his son passed away in 1890, and his grandson, Georg III, took over the brewery even though he was barely 20 at the time, and today George VI still owns and runs the brewery.

Here’s what the brewery website has about their history:

The history of wheat beer is also the history of the Schneider brewing family and its famous Schneider Weisse. Georg I Schneider, as the wheat beer pioneer and creator of the Schneider Weisse Original recipe (which is still used today), is revered by all wheat beer connoisseurs.
Two-hundred years ago, wheat beer could only be brewed by the Bavarian royal family in their reweries. In 1872, King Ludwig II discontinued brewing wheat beer due to a steady decline in sales.
That same year, he sold Georg I Schneider the exclusive right to brew wheat beer. Thus, the Schneider Family saved wheat beer from extinction. Today, Georg VI Schneider is running the brewery in Kelheim, which the family acquired in 1927 and has remained the Schneider Weisse brewery to this day. It is the oldest wheat beer brewery in Bavaria; wheat beer has been brewed there without interruption since its founding in the year 1607.

The Schneider Brauhaus has a slightly different history of the Schneider story:

Georg Schneider I was a tenant of the Königlich Weissen Hofbräuhaus in Munich between 1855 and 1873. On the basis of the prevailing narrow conditions, the production of white beer was to be abandoned. The victory of the lower-fermented beers (at that time known as brown beer) could no longer be stopped in Bavaria.
Georg Schneider I believed, however, that the old top-breed brewing method had a future. Therefore, during the reign of King Ludwig II, he negotiated with the Bavarian court brethren about the replacement of the Weissbierregal (the right to brew Weissbier). The latter believed that he could give the request, since Weissbier was no longer allowed any chance.
At the same time Georg Schneider I had the opportunity to purchase the abandoned Maderbräu. After about a year of conversion, he began to produce his own white beer together with his son Georg Schneider II. The “Schneider Weisse” was born and the “Weisse Bräuhaus G. Schneider & Sohn” from the original Maderbräu became. Georg Schneider I himself was responsible for the business and found in his wife Maria Anna, born Hettel, an efficient cook and economist.
Overall, the acquisition of Georg Schneider I was a speculation with a high level of commitment. The success did not fail. The influx of guests, who wanted to enjoy a “delicious mouth beer” soon surpassed all expectations. George Schneider I is rightly referred to as the Weissbierpionier, who has rescued the superior brewing methods in their original form into modern times.

pianonvirittäjät_g.schneidersohn_1000

The “Weisses Bräuhaus” in Munich, Tal (or Thal) is the founding place of their brewery. It’s the place where Georg Schneider I brewed his first Schneider Weisse Original in 1872.

schneider_munichbrewery

“In 1927 the owners, who to this day are descendants of Georg Schneider I, expanded their brewing operations into Kelheim and Straubing. After the breweries in Munich were destroyed in 1944 by aerial bombardment by the Allies of World War II, the entire production was relocated to Kelheim.”

Schneiderbrewery

Historic Beer Birthday: William IV, Duke of Bavaria

November 13, 2025 By Jay Brooks

Today is the birthday of William IV, Duke of Bavaria (November 13, 1493-March 7, 1550). William IV “was Duke of Bavaria from 1508 to 1550, until 1545 together with his younger brother Louis X, Duke of Bavaria. He was born in Munich to Albert IV and Kunigunde of Austria, a daughter of Emperor Frederick III.”

Portrait by Barthel Beham.Here’s a short account of William IV’s life:

Though his father had determined the everlasting succession of the firstborn prince in 1506, his younger brother Louis refused a spiritual career with the argument that he was born before the edict became valid. With support of his mother and the States-General, Louis forced William to accept him as co-regent in 1516. Louis then ruled the districts of Landshut and Straubing, in general in concord with his brother.

William initially sympathized with the Reformation but changed his mind as it grew more popular in Bavaria. In 1522 William issued the first Bavarian religion mandate, banning the promulgation of Martin Luther’s works. After an agreement with Pope Clement VII in 1524 William became a political leader of the German Counter reformation, although he remained in opposition to the Habsburgs since his brother Louis X claimed the Bohemian crown. Both dukes also suppressed the peasant uprising in South Germany in an alliance with the archbishop of Salzburg in 1525.

The conflict with Habsburg ended in 1534 when both dukes reached an agreement with Ferdinand I in Linz. William then supported Charles V in his war against the Schmalkaldic League in 1546. William’s chancellor for 35 years was the forceful Leonhard von Eck.

William was a significant collector and commissioner of art. Among other works he commissioned an important suite of paintings from various artists, including the Battle of Issus by Albrecht Altdorfer. This, like most of William’s collection, is now housed in the Alte Pinakothek in Munich. With his order to expand the Neuveste with the so-called Rundstubenbau and to set up the first Court Garden began the history of the Munich Residence as a representative palace. To the history cycle of the garden pavilion belonged Albrecht Altdorfer’s painting. In 1546 he ordered to upgrade Dachau Palace from a Gothic ruin into a renaissance palace. In 1523 with the appointment of Ludwig Senfl began the rise of the Bavarian State Orchestra.

On 23 April 1516, before a committee consisting of gentry and knights in Ingolstadt, he issued his famous purity regulation for the brewing of Bavarian Beer, stating that only barley, hops, and water could be used. This regulation remained in force until it was abolished as a binding obligation in 1986 by Paneuropean regulations of the European Union.

William died in 1550 in Munich and was succeeded by his son Albert. He is buried in the Frauenkirche in Munich.

Duke Wilhelm IV of Bavaria by Hans Schwab von Wertinger.

William IV, Duke of Bavaria, wrote and signed the Reinheitsgebot, also known as the Bavarian Beer Purity Law, and later the German Beer Purity Law.

reinheitsgebot

In the Bavarian town of Ingolstadt on April 23, 1516, William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament.

Another painting by Barthel Beham.

Historic Beer Birthday: Johannes Karl Fix

February 24, 2023 By Jay Brooks

Today is the birthday of Johannes Karl Fix (February 24, 1832-1895). Johannes Karl Fix, which was probably Fuchs (for “Fox”) in his native Germany, was born in Freistadt, which at that time was part of Bavaria (but today is part of Austria). He founded the Fix Brewery in 1864 in Athens and was the first major brewery in Greece. “About 30 years earlier, his father had started brewing beer in Greece. As purveyor to the court of the Greek king, the company was able to maintain a monopoly position in the Greek market for about 100 years. After the bankruptcy of the company in 1983 and several failed attempts to revive it, Fix beer has been brewed again in its own brewery since 2009. The reason for this is the relatively high popularity of beer in Mediterranean countries.”

Here’s a history of the brewery, from Wikipedia:

The brewery founder’s father, Johann Adam Fix, a miner from Edelbach in Spessart, had followed the call of King Otto to Greece and had – like other Bavarians – settled in Iraklion near Athens.[2] He was responsible in the management of the mines in Kymi, Euboea. Earlier, he had left his son Johann Georg behind with his mother. When Johann Georg traveled to his father at the age of twenty, he was to be picked up in Piraeus; but his father was murdered on the way by robbers. After the event, Johann Georg Fix was rescued in Iraklion, he stayed there and started to import barrels of beer from Bavaria. Later, he decided to produce beer himself and launched a small enterprise selling his home-made beer in Kolonaki (today a expensive and celebrated shopping area in the heart of Athens), which was a good place for socialising for the Athenian Bavarian community. Joseph von Ow, who was in the service of the Athenian royal court in 1837–39, wrote in his memoirs:
“The Bavarian compatriots have company among themselves. – A brewery has been in operation in Athens for two years and is being used heavily. Professor G. Everus from Oldenburg rightly notes how excellent it must be for a Bavarian soul to have his patriotic drink here – on the border of the Orient! A society – To the Green Tree – (with garden, bowling alley, stone beer steins, singing and loud conversations) reminds of the far bank of the Isar! “
Around 1840, the beer is said to have prevailed throughout Greece. Johann Ludwig’s son Karl Johann Fix (Karolos Ioannou Fix) in 1864 founded the Fix brewery in Athens,[6] coinciding with the appointment of the next king of Greece, George I, from beer-loving Denmark. The new royal court encouraged Charles’s efforts, and Fix Company soon became the official purveyor to the Greek Royal Court, and has been the only major in the country till the middle of the 20th century. It was located at the foot of Lycabettus also in Kolonaki and competed with small breweries such as Gulielmos (Wilhelm) and imported beer from Trieste and Vienna (Schwechat). The German brewers (including Fix) are said to have barely met the demand for beer and “became wealthy in a short time.” Beer was therefore more expensive than wine. Around 1905, 89,000 hectoliters were produced in eleven breweries.

This is an account of the history of Greek brewing beginning with Fix’s brewery, from Food & Dining.

Modern brewing in Greece dates to the period just after Greece became independent of the Ottoman Empire in 1832 following a decade-long war of liberation. The new Mediterranean nation acquiesced to the persuasiveness of Europe’s empires, which paraphrased Frank Zappa by insisting that all real countries need a king in addition to beer and a football team.
So it was that a member of the Bavarian royal family set up court in Athens, soon to be followed by brewers and sausage makers. After all, all kings were not Bavarian, but all Bavarians (including their kings) needed beer and brats. Some things never change.
A Bavarian miner named Fix was among the early arrivals in Athens, intent on serving royalty by making money. He began dabbling in brewing, but it was his son Johann Karl Fix who founded the eponymous brewery in Athens in 1864.

By this point the Greek Royal Court had become Danish on grounds of Bavarian kingly ineptitude, but as we know Danes are beery to the core, and Fix the younger, being a well-read capitalist, began his pursuit of the new monarch’s favor. This quest resulted in the Fix brand becoming “official” purveyor to the royals, and subsequently a quasi-monopoly in Greek brewing for decades to come.
By the time of my 1985 visit to Greece, Fix was acknowledged as the must-drink Greek beer by all those who had preceded me on the backpacker’s circuit. But as I soon discovered, Fix no longer existed, having passed from the scene two years earlier following a multitude of setbacks.
The reasons for the decline of Fix in Greece were quite similar to those afflicting post-Prohibition family breweries in America. For one, bigger breweries (in Greece’s case, European multinationals) wanted a piece of the action and expended their resources to achieve it by hook or crook.
Also, the Fix family’s younger generations proved far less adept at brewery management than their elders had been. The Fix brewery also came to be seen as aligned with the right-wing military junta that ruled Greece from 1967 through 1974, and when the junta fell, paybacks were hell.

And this account is from The First Cemetery of Athens:

Tragically, Georg [Johannes Karl’s father] was shot and killed by robbers in 1862 while awaiting the arrival of his son Johannes from Bavaria. His grave can be found in Iraklio’s Roman Catholic cemetery. In spite of that terrible event, Johannes decided to remain in Greece. Informed sources have him working at the palace briefly, gaining the concession for the importation of ice from Mount Parnitha to Athens and/or apprenticing at the brewery of Melcher and then taking it over around 1864 when Mr. Melcher died. However much of that beginning is solid fact, it is true that he had begun his own small brewery and moved it from Paleo Iraklio to Kolonaki in the late 1860s. His business grew, partly because of hard work and partly because his beer had a reputation for consistent quality.

Bavarian Beer Riots

May 1, 2020 By Jay Brooks

Beginning May 1, 1844, and lasting until May 5, the Beer Riots in Bavaria took place after King Ludwig I of Bavaria decreed a tax on beer. It was due to the rising cost of ingredients and raised the price of a beer by the equivalent of a penny.

Several thousand angry citizens stormed the breweries on the evening of May 1st. The authorities replied with repression, the decree of the Munich police director of May 4, 1844 states:

“The mines in the inns are not tolerated at all from 6 a.m. to 11 a.m. and in the afternoons only as long as no excesses are committed. In the event of excesses, the inns are cleared by the armed forces and the guests are exposed to the danger of being arrested. ”

The police director had not, however, counted on the local Army soldiers’ thirst for beer. These refused to act against the insurgents, and King Ludwig I had to reduce the beer price back to the old price. Order was only restored after the King decreed a 10% reduction in the price of beer. Ludwig I only remained King for 4 more years, when he abdicated following the Revolutions of 1848, and his son, Maximilian II, took his place.

Friedrich Engels, who is most famous for having developed Marxist theory along with Karl Marx, wrote a short article for The Northern Star newspaper a few weeks after the incident.

The Bavarian Beer is the most celebrated of all kinds of this drink brewed in Germany, and, of course, the Bavarians are much addicted to its consumption in rather large quantities. The government laid a new duty of about 100s. ad valorem on beer, and in consequence of this an outbreak occurred, which lasted for more than four days. The working men assembled in large masses, paraded through the streets, assailed the public houses, smashing the windows, breaking the furniture, and destroying everything in their reach, in order to take revenge for the enhanced price of their favourite drink. The military was called in, but a regiment of horse-guards, when commanded to mount on horseback, refused to do so. The police, being, as everywhere, obnoxious to the people, were severely beaten and ill-treated by the rioters, and every station formerly occupied by police-officers had to be occupied by soldiers, who, being upon good terms with the people, were considered less hostile and showed an evident reluctance to interfere. They only did interfere when the palace of the King was attacked, and then merely took up such a position as was sufficient to keep the rioters back. On the second evening (the 2nd of May) the King, in whose family a marriage had just been celebrated, and who for this reason had many illustrious visitors at his court, visited the theatre; but when, after the first act, a crowd assembled before the theatre and threatened to attack it, every one left the house to see what the matter was, and His Majesty, with his illustrious visitors, was obliged to follow them, or else he would have been left alone in his place. The French papers assert that the King on this occasion ordered the military stationed before the theatre to fire upon the people, and that the soldiers refused. The German papers do not mention this, as may be expected from their being published under censorship; but as the French papers are sometimes rather ill-informed about foreign matters, we cannot vouch for the truth of their assertion. From all this, however, it appears that the Poet King (Ludwig, King of Bavaria, is the author of three volumes of unreadable Poems, of a Traveller’s Guide to one of his public buildings &c. &c.) has been in a very awkward position during these outbreaks. In Munich, a town full of soldiers and police, the seat of a royal court, a riot lasts four days, notwithstanding all the array of the military, – and at last the rioters force their object. The King restored tranquillity by an ordinance, reducing the price of the quart of beer from ten kreutzers (3¼ denarius) to nine kreutzers (3d). If the people once know they can frighten the government out of their taxing system, they will soon learn that it will be as easy to frighten them as far as regards more serious matters.

Beer In Ads #3099: Beer Brewery To The Ship

August 28, 2019 By Jay Brooks

Wednesday’s ad is for the J. Peter Wahl Brauerei, from 1925. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the J. Peter Wahl Brauerei, which was also referred to as the Schiffbrauerei, the J. Peter Wahl Brauerei zum Schiff, or as in this ad, “Bierbrauerei zum schiff,” which means “brewery to the ship.” The brewery was located in Kaufbeuren, an independent town in the Regierungsbezirk of Swabia, Bavaria. The town is completely enclaved within the district of Ostallgäu. A brewery was known to be located there since 1540, but in 1868 it was founded as Brauerei zum schiff Th. Schmied, and the Wahl family acquired it in 1870. In 1969 it became a wholly-owned subsidiary of Stern-Brauerei Cark Funke. The poster is a beautiful illustration of a group of finely dressed men on a red boat with two swans on it, flying a Bavarian banner, with the ones not rowing drinking mugs of beer. It created by Swiss painter and poster artist Emil Cardinaux.

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