Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #5368: Amstel Bockbier

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for for Amstel Bock, which was created around 1960. This poster was made for the Amstel Brewery, which was founded by brothers-in-law Charles Antoine de Pesters and Johannes Hendrikus van Marwijk Kooy, along with Willem Eduard Uhlenbroek on the Mauritskade in Amsterdam in 1870. The poster was created by Austro-Hungarian-born Dutch artist Zoltán Szathmáry.

Beer In Ads #5367: Bock Beer

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for a generic Bock Beer, which was created in 1910. It was produced by the Northwestern Lithography Co., of Milwaukee, Wisconsin.

Beer In Ads #5366: Brahestad Bock Bier

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Brahestad Bock Bier, which was created around the late 1890s or early 1900s. This was made for the Brahestads Bryggeri Ab, from Raahe, Finland.

Beer In Ads #5365: Amstel Bock

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Amstel Bock, which was created around 1960. This poster was made for the Amstel Brewery, which was founded by brothers-in-law Charles Antoine de Pesters and Johannes Hendrikus van Marwijk Kooy, along with Willem Eduard Uhlenbroek on the Mauritskade in Amsterdam in 1870. The poster was created by Dutch artist Kees van Roemburg.

Beer In Ads #5364: Heute FF Bockbier!

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Heuite ff Bockbier (which translates as “(Today, Very Fine Bock Beer!”), which was created in 1893. This poster was a generic chromolithograph that any brewery could license and place their own name on to advertise their bock beer. The poster was created by German painter, illustrator, draftsman, postcard designer, and watercolourist Arthur Thiele. The use of the abbreviation “ff” is common in advertising in Germany at this time, and it apparently was short for a colloquial idiom or phrase “pfeifendeckel-fein” which means “top-notch” or “top-tier” to refer to a premium product.

Beer In Ads #5363: Bock Orbec

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Bock Orbec, which was created around 1899. This poster was made for, embarrassingly, a soft drink, which I didn’t realize until I started looking into the particulars of the poster. “Boisson Gazeuse à la Mode” translates as “Trendy Carbonated Drink.” Although one source refers to it as “a popular carbonated beverage and beer distributed by Maison Rigolet in Marseille.” Still, it was too cool of a poster so I decided to stay with it. Sorry, not sorry. The poster was created by Romanian poster artist, painter, and illustrator Jean de Paléologue, who often signed his name as PAL (or Pal), and the lithograph was printed by Imp. P. Vercasson, in Paris, France.

Beer In Ads #5362: Heineken’s Bokbier

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Heineken’s Bokbier, which was created in the 1950s. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by prominent Dutch commercial artist and illustrator Jacob Jansma.

Beer In Ads #5361: Felsen-Bräu Bock Bier

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Felsen-Bräu Bock Bier, which was created around 1910. This poster was made for the Brauerei Felsen-Bräu, in Lauterecken, Germany, which was founded in 1860. The poster was created by German artist Otto Obermeier of Munich.

Beer In Ads #5360: Kaier’s Old Time Bock

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster, actually a reproduction sign, is for Kaier’s Old Time Bock, which was created between 1933-1950. This poster was made for the Charles D. Kaier Brewing Company of Mahanoy City, Pennsylvania, which was founded in 1862.

Beer In Ads #5359: Bautzener Doppel-Bock

By Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Bautzener Doppel-Bock, which was created between 1900-1920. This poster was made for the Bautzener Brauerei und Mälzerei, which was founded in 1847 as a cooperative “Commun-Brauerei” founded by 77 innkeepers on Neusalzaer Straße in Bautzen, Germany. The poster was created by the lithography and advertising company Werbe-Metz Leipzig.