Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5358: Heineken’s Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Heineken’s Bockbier, which was created between 1910-1920. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by prominent Dutch commercial artist and graphic designer André Vlaanderen. The text at the bottom reads: “Is niet voor de ganzen gebrouwen” (“It is not brewed for the geese”), apparently “plays on a traditional Dutch proverb meaning that high-quality beer should be properly appreciated and not put to waste.”

Beer In Ads #5357: Bavaria St. Pauli Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is another one for Bavaria St. Pauli Bock, which was also created around 1935. This poster was made for the Bavaria-St. Pauli-Brauerei, of Hamburg, Germany, which was founded in 1922 from the merger of Bavaria Brauerei AG (founded in 1897) and St. Pauli Actien-Brauerei (founded in 1862). The poster was part of a series created by German artist Ottomar Anton.

Beer In Ads #5356: Bavaria St. Pauli Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Bavaria St. Pauli Bock, which was created around 1935. This poster was made for the Bavaria-St. Pauli-Brauerei, of Hamburg, Germany, which was founded in 1922 from the merger of Bavaria Brauerei AG (founded in 1897) and St. Pauli Actien-Brauerei (founded in 1862). The poster was created by German artist Ottomar Anton.

Beer In Ads #5355: Heineken’s Bokbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Heineken’s Bockbier, which was created in the 1950s. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by Dutch graphic designer and commercial illustrator Jacob Jansma.

Beer In Ads #5354: Felsenau Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Felsenau Bockbier, which was created around 1950 This one was for the Brauerei Felsenau, of Bern, Switzerland, which was originally founded in 1881. The poster was created by Swiss artist Louis Koller.

Beer In Ads #5353: Bock Bier Lad

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Bayerische Bock Bier, which was created around 1910 This one was for the Bayerische Actien-Bierbrauerei, of Aschaffenburg, Germany, which was originally founded in 1867. The poster was created by German artist Louis Oppenheim.

Beer In Ads #5352: Trinkt Gambrinus-Böck

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Gambrinus-Böck, which was created in the 1930s. This one was for the Brauerei Gambrinus, of Langenwetzendorf, Germany, one of many trading under the Gambrinus name. This one was originally founded in 1876. At least one source suggests the lithograph was created by Eckert & Pflug of Leipzig.

Beer In Ads #5351: Frank Fehr Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Frank Fehr Bock, which was created in the 1890s. This one was for the Frank Fehr City Brewery of Louisville, Kentucky, which was originally founded in 1849 as the William Tell Brewery. Frank Fehr appears to have joined the brewery in 1872 and after 1876 it became known as the Frank Fehr City Brewery.

Beer In Ads #5350: Grolsch-Bok

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Grolsch-Bok, which was created in 1935. It was produced for the Brouwerij De Klok, of Groenlo, The Netherlands, which was founded in 1809. It was created by Dutch artist Jan Wijga.

Beer In Ads #5349: Van Vollenhoven Bokbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Van Vollenhoven Bokbier, which was created in 1930. It was produced for the Van Vollenhoven Bierbrouwerij, of Amsterdam, The Netherlands, which was bought by Jan Messchert van Vollenhoven in 1791. It was created by Dutch artist Jan Wijga.