Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5278: Edel-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s work was created for “Edel-Bock,” which was published around 1910. It was created for the Brauerei Weller-Schwabach of Schwabach, Bavaria, Germany, which was founded in 1879 (or 1701 according to some accounts). This poster was printed by B.A. Funke Nache, in Leipzig, Germany.

Beer In Ads #5277: Münchner Paulaner Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s work was created for “Münchner Paulaner Bock,” which was published around 1910. It was created for the Paulaner Brauerei of Munich, Germany, which was founded in 1634. This poster was done by German artist Willy Zügel.

Beer In Ads #5276: Last Call For Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for an unspecified Bock Beer, which was published on June 26, 1952. This ad was for the Monroe Beer Cooler of Monroe, Michigan, which appears to still be in business. According to their Facebook page, they are “Monroe’s ONLY drive thru party store with much more than convenience to offer.” This ad ran in the Monroe Evening News, also of Monroe, Michigan.

Beer In Ads #5275: Gerst Bock Beer! The Famous Spring Tonic.

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad is for Gerst Bock Beer, which was published on June 25, 1908. This ad was for the Gerst Brewing Co. of Nashville, Tennessee, which was originally founded in 1859 as the Nashville Brewery. This ad ran in the New Decatur Advertiser, of New Decatur, Alabama.

Beer In Ads #5273: The Best Bock Beer!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for an unspecified Bock Beer, which was published on June 19, 1868. This ad was presumably for a local saloon in Milwaukee, Wisconsin, apparently owned or managed by H. Mathieu and was located at the corner of West Water and Spring Streets. Mathieu was announcing that he’s recently “refitted” it and his saloon and restaurant were reopening. I assume that’s in Milwaukee, but I can’t be sure. Google maps doesn’t have that as an exact intersection. This ad ran in the Milwaukee Daily News, of Milwaukee, Wisconsin.

Beer In Ads #5272: Adler-Bräu Doppel-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s work was created for “Adler-Bräu Doppel-Bock,” which was published in the 1920s (probably). It was created for the Adler-Brauerei Gustav Dierichs KG of Wuppertal, North Rhine-Westphalia, Germany, which was founded in 1858. I’m not sure exactly who the artist was but there’s a stylized signature that looks like the initials G.N.

Beer In Ads #5271: Bock Thillier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s work was created for “Bock Thillier,” which was published in 1926. It was created for the Brasserie Paul Thillier Fruges of Pas-de-Calais, France, which was founded in 1881. This poster was done by Editions Bachollet of Paris, France.

Beer In Ads #5270: Bock Beer Prima Special

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for an unspecified Bock Beer, which was published on June 17, 1932. This ad was presumably for a local beer distributor of Kenosha, Wisconsin, apparently owned or managed by Arthur F. May and was located at 2628 63rd Street. I assume that’s also in Kenosha, but I can’t be sure. Google maps doesn’t have that as an exact address and today it apperas to be a residential neighborhood. Although there us a business on the corner nearby which was called the Blue Collar Tave (which is currently “temporarily closed). This ad ran in the Kenosha Evening News, of Kenosha, Wisconsin.

Beer In Ads #5269: Lion Bock Now On Tap

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s work is a sign created for “Lion Bock,” which was done sometime between the 1880s and 1919. It was created for the Windisch-Muhlhauser Brewing Co. of Cincinnati, Ohio, which was founded in 1866. This poster was done by chromolithographers Wolf & Co. in Philadelphia, Pennsylvania.

Beer In Ads #5268: A Message From Spring

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad is for Magnolia Bock Beer, which was published on June 14, 1908. This ad was for the Houston Ice & Brewing Co. of Houston, Texas, which was originally founded in 1892 by Hugh Hamilton. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana.