Thursday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on William Penn, who founded the Commonwealth of Pennsylvania. After discussing Penn, the ad copy switches to hops. “Lupulin has created a stir in the medical world because of its great Tonic properties for stomach disorders. It is found in the highest and most effective form in Saazer Hops, grown in the province of Saaz, Bohemia. The Anheuser Busch Brewing Ass’n, St. Louis, U.S.A. import more of these hops than all other breweries in the United States, and use them exclusively in their famous Budweiser.” Anybody know if ABI still uses an Saaz — er, Saazer — hops? I know they own hopfields in the Hallertau (I’ve been to those) and also in Idaho (ditto), but in the Czech Republic?

Tuesday’s ad is another old one for Budweiser, also from 1908. The black and white ad is text-heavy and includes a history lesson on Otto von Bismarck, though I doubt the ad would have run after World War I. This was just a few years before anti-German sentiment peaked because of the war, and so many of the successful breweries in America were started by German immigrants, and Anheuser-Busch was no exception. But they loved him. “Like all Germans he believed in good eating and drinking, hence the juices of malt and hops were never absent from his table.”

Wednesday’s ad is for Budweiser, another Halloween ad from the 1950s or early 60s. This one’s part of A-B’s “where there’s life … there’s Bud” series. Showing the makings of a Halloween party, with loads of cheese on plates, and a can of Bud being poured into a glass. The expression of the woman watching the beer is pretty funny, along with the tagline. “Say cheese. Or anything else good to eat.”

Thursday’s ad is for Budweiser. Showing a pair of old men sharing bottles of Budweiser, it’s such a simple ad, that it may have been from the early part of last century, if not even older. At least one other source claims it’s from the 1940s, but there’s no evidence for that, so I’m still not so sure. Still, it’s nice illustration and undoubtedly made a good poster for a bar.

Tuesday’s ad is for Budweiser, from 1948, another in their “Great Contributions to Good Taste” series. The image of this as I have is fairly small so it’s hard to make out the story. It appears to have something to do with a man named Fred Harvey and how he made food on the train a better experience for people. I’m not sure what the frontier has to do with that, because it seems to me if the train went there it was no longer the frontier exactly. My understanding of “frontier” is that it’s meant to describe the edge or just beyond a settled area. Once there was a train station and regular rail service that seems to me that it would now be a settled area.

Thursday’s ad is for Budweiser, from 1945, and features as a backdrop an illustration of the grand canyon. With the main headline, “Every sip tells you what words can’t,” the idea is that the view is so incredibly indescribable, just like the Budweiser. The side tagline is “Remember the Sunsets … you Could Never Describe?” Same deal with the beer, I guess.