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Beer In Ads #4974: Vancouver Bock Beer & Sandwiches

May 19, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Vancouver Bock Beer, and also Cascade Beer … and Sandwiches. The ad was published on May 19, 1918. This one was for the Vancouver Breweries Ltd. of Vancouver, British Columbia, Canada, which was originally founded in 1902 by a merger. This ad ran in the Vancouver Sun, also of Vancouver, British Columbia.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History, Vancouver

Historic Beer Birthday: Bert Grant

May 17, 2025 By Jay Brooks

bert-grants-real-ales

Today would have been Bert Grant’s 97th birthday, and he is still definitely missed. Bert opened the country’s first brewpub in 1982 in Yakima, Washington and was a fixture in the industry until his death in late July of 2001. Join me tonight in lifting a pint to Bert’s memory.

bert-grant

Here’s his obituary from Real Beer:

Craft brewing pioneer Bert Grant, who founded the first modern day brewpub in the United States, is dead at 73.

Grant had been ill for two years and died Tuesday at the University of British Columbia Hospital in Vancouver. He had moved to that city a year ago to be close to his children.

When Grant founded his brewpub in Yakima, Wash., in 1982 there were fewer than 50 individual brewing operations in the U.S. Today there are more than 1,500. That brewpub expanded to become a bottling microbrewery, selling about 10,000 barrels of Bert Grant’s Ales in 2001. He sold the brewery to Chateau Ste. Michelle wines in 1995, but Grant remained an active spokesman until being slowed by illness.

He’d sometimes wear a kilt at his pub in Yakima and occasionally dance on the bar. He kept a claymore — a double-bladed broadsword — just in case he had to enforce his ban on smoking.

He was born in Dundee, Scotland, in 1928. He moved to Toronto, where he grew up and got his first job in a brewery … at 16, he became a beer taster. He remained in the beer business all his life. He moved to Yakima in 1967, where he helped build and operate two plants that processed hops. His patented processing of hops is still in use today.

Bert Grant Bert was one of a kind,” said Paul Shipman, who founded Red Hook Brewery around the time Grant began Yakima Brewing and Malting Co. “He was a scientist, a brewer, and I don’t think he even graduated high school.”

He remained dedicated to assertive beer and carried a vial of hop oil in his pocket to boost the flavor of a bland domestic beer. His first priority was to brew beer he liked. “It may not be your favorite beer,” Grant’s son Peter said. “But it was his.”

Bert-Grant-GABF
Bert at GABF in the 1990s.

And here is his obituary from the New York Times:

Bert Grant, a veteran brew master who in 1982 opened the granddaddy of all the good, bad and so-so brew pubs slaking thirsts across the country today, died on July 31 at a hospital in Vancouver, British Columbia, where he had recently made his home. He was 73 and a longtime resident of Yakima, Wash.

The cause was a bowel rupture, his family said.

Mr. Grant’s experience in brewing stretched back to his teenage years in Canada. He worked at big brewing companies and later as an international consultant to them before settling in Yakima, the center of American hops country.

Mr. Grant started the Yakima Brewing and Malting Company in the 19th-century former home of the Yakima Opera, using plenty of the flavorful hops he thought other beers lacked. At first he brewed just eight kegs at a time.

Friends who sampled his recipe liked it and spread the word. It caught on with Yakima beer lovers, who welcomed it as an alternative to national brands and expensive imports. Mr. Grant got some chairs to sit on in the lobby and convinced skeptical licensing officials that Washington State law permitted each brewer to operate one pub.

This gave birth in the summer of 1982 to Grant’s Brewery Pub, the first such establishment in the United States since Prohibition. Food and tables were added, and a growing clientele prompted Mr. Grant to move his pub across the street into what used to be Yakima’s downtown railroad station. He liked to greet customers personally and, as a native of Scotland, often did so wearing a plaid kilt with a clan pin.

His brewing company, meanwhile, came to offer an assortment of beers and ales, including seasonal brews that varied with the harvest of the region’s distinctive types of hops. Mr. Grant built the company into one of the Northwest’s leading microbreweries and started bottling his brands, like Grant’s Scottish Ale, Imperial Stout and HefeWeizen. Last year, Yakima Brewing and Malting brewed 10,000 barrels and shipped bottles to distributors in 20 states, from Alaska to Connecticut to Florida.

Herbert Lewis Grant was born in Dundee but immigrated to Canada with his parents as a toddler. With World War II draining his adopted country of manpower, he left school at 16 to work at Canadian Breweries (now Carling).

He moved on to the United States to develop a pilot brewing program for Stroh and, as his reputation grew, became an independent consultant for makers like Anheuser-Busch and the Australian brewer Foster’s.
Also working for hops companies, he became well acquainted with Yakima and moved there when he decided to brew to his own taste. He sold his business in 1995 to Stimson Lane Ltd., a long-established winery, but remained a consultant to it until recently.

Mr. Grant is survived by two sons, David H., of Winnipeg, Manitoba, and Peter A., of Vancouver; three daughters, Shannon D. Grant and Melanie Bond of Vancouver, and Wendy Cundall of Calgary, Alberta; and five grandchildren. Also surviving is his former wife, Daphne Grant of Vancouver.

According to family lore, the Scottish doctor who delivered little Herbert lifted him by the heels and, slapping breath into him, said, ”Bottoms up.” His first cradle, the lore goes, was an oaken barrel sawed in half — possibly apocryphal, Mr. Grant allowed.

bert-grant-hops

And finally, here’s a great retrospective written by Ryan Messer for the Yakima Herald in 2017, entitled “Bert Grant: The Godfather of Craft Brewing.”

He’s been called the “Dean of America’s craft brewers” and the Wall Street Journal called him “The Patriarch of the micro movement.” Personally, I prefer Bert Grant as the “Neil Young of Microbrews.” Neil didn’t invent Rock ’n Roll, but he was the Godfather of Grunge. Likewise, Bert didn’t invent beer but what he did to change it made an indelible mark.

Most people know Bert Grant as the man who gave us Yakima brewing and Malting Co., or Grant’s Ales. While he launched that business in 1982, his passion for beer, and hops in general, started decades before.

Bert was born in 1928 in Dundee, Scotland. Before he reached the age of 10, the Grant family moved to Toronto, and Bert had consumed his first beer. I should say his first of many beers. I don’t even know if it’s possible to quantify what Bert consumed over his lifetime. As a child, Bert’s father let him drink opened beers left behind, and his first job at age 16 was to taste beer; 50-100 per day — you do the math.

The thing about beer drinking for Bert was that he truly enjoyed it. It wasn’t about the feeling, it was about the flavor. And, it was about the science behind the flavor. Bert was a chemist and loved studying why one beer could taste remarkable, and another could ruin your evening.

Part of his career included working for Canadian Breweries (parent company of Carling) and Stroh Brewing Company, doing experimental brewing. He had the freedom to try new things, but sadly neither company utilized his research or expertise. Finally, Bert realized consulting was the best direction for him. He eventually worked with large breweries spanning the globe such as Guinness, Coors, Foster’s, Anheuser-Busch and Yakima hop company, S.S. Steiner.

Steiner was the business that really changed Bert’s world, and ours as a collective of beer drinkers. They convinced him to move to Yakima and redesign a hop extract plant. After great success, Bert and Steiner changed gears — literally. Under Bert’s supervision, Steiner built the first hop pellet plant in the United States. This was a game changer for the beer industry. It took the varying aroma of a whole hop cone (based on time from harvest) and replaced it with exacting smell and bitterness. It was similar in nature to the extract, but far easier and more precise for the brewer to use.

With over 40 years of beer tasting and testing under his belt, Bert wanted to share his knowledge with the world, or at least the people of the Yakima Valley. It would be a daunting task because at the time, no one even knew what a microbrew was. In the early ‘80s, there were two little known breweries in California, Sierra Nevada and Anchor Brewing, that were making something entirely different than the “King of Beers.” In 1982, when Bert was ready to start brewing professionally, his only competition in the state was Redhook. On July 1st that year, Yakima Brewing and Malting Co. poured its first Grant’s Scottish Ale in the old Opera House on Yakima’s Front Street.

Bert was at the helm as one of the chief investors and brewmaster, and the recipes and ideas all stemmed from him. He started with his son-in-law and a few others to round out the investment team and hired Rick Desmarais (who he had worked with at Steiner) as his first head brewer and Dan Boutillier as production manager. Within the first few years the Scottish Ale shared tap space with an Imperial Stout and an India Pale Ale (IPA). A few years beyond that, a low calorie “Celtic Ale”, Weis (white beer), “Spiced Ale” (winter beer) and Yakima Cider (a hard cider made exclusively from apple concentrate) were added to the lineup.

The unique thing about Yakima Brewing and Malting is that it started without a bottling line. It was only available in plastic bottles that the consumer could bring or purchase like a crude precursor to today’s growler. It was also available for consumption on premises. This is what really stood out because it was the first time anyone had an establishment of that nature in the United States since before prohibition. Yakima, Washington was the home of the first “brewpub” in America in over 60 years.

In 1984, Bert hired Darren Waytuck who eventually became head brewer. Waytuck said it was a tremendous learning experience working for someone like Bert. “He wasn’t only into the chemistry of the beer and that process, but in hops as well. That was really his forte. But he also had incredible experience. Someone new might know if a beer was flawed but wouldn’t know why. It was Bert’s job to understand why and how to correct it.”

As brew master, Bert was still in charge of all things happening with his beer. All ideas would come from him on the brewing process and ingredients. When asked about what hops they used to brew with, Waytuck said, “I preferred the whole hop cone and didn’t care for the smell of a hop pellet, but Bert insisted. When I still didn’t use them, Bert ran us out of whole hops so I had to use the pellets.”

Bert was a risk taker though, and had no problem with pushing the envelope for something he was passionate about. “No one was out there getting their beer in front of people like Bert did, it just didn’t happen before his time.” Waytuck said. With that success they had to build a bottling line directly behind the brewery in the Opera House. They also expanded into a space to the north for a larger pub which my mother, Jana Johnson, ran for the better part of two decades. When that wasn’t enough, the brewery expanded to a 20,000 square foot building off Washington Avenue and the pub moved across the street to the old train depot.

Waytuck and the crew enjoyed their craft, but he said, “it was a lot more fun at the Opera House. It became more corporate at the new brewery and was more of a task.”

Shortly after the locations changed, Bert continued to push the envelope, but this time with an organization that no one beats — the Bureau of Alcohol, Tobacco and Firearms, (ATF). Bert had done some testing on his beers and found that a 12 ounce bottle of Scottish Ale contained beneficial vitamins and nutrients, including 170 percent of the U.S. RDA of Vitamin B-12. He had table tents printed, added it to his 6-pack cartons and even made shirts advertising the news (although a bit tattered, I’m happy to say I still have mine).

Of course the ATF wouldn’t allow someone to suggest that beer was actually healthy for you and ordered him to stop. At the same time, the Bureau looked into his cider making process which was not technically a beer, but considered by them as a wine. Not only did they prevent him from continuing to make the cider, they required he pay back taxes for the years he paid too little. Waytuck said, “It was tough for Bert. He didn’t like the confrontation, but he was going to push as far as he could.”

After achieving a greater success than I believe Bert imagined he could, Yakima Brewing and Malting was sold to Stimson Lane, the parent company of Chateau Ste. Michelle, Columbia Crest and other wineries in Washington and California, in 1995. While his role changed, Bert stayed on with the company until he passed away in July of 2001. Stimson Lane sold the company only a few months later. Waytuck stayed committed to the brand and eventually became brewmaster, before the company closed in 2004. “I promised Bert I would see it through and make the best beer as long as we were open,” Waytuck said.

two-bert-grants
Me and the two Berts at OBF.

Filed Under: Birthdays, Events Tagged With: Canada, Scotland, Washington

Beer In Ads #4970: Quench Your Thirst With Our Delicious Bock Beer

May 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Doering-Marstrand’s Bock Beer, which was published on May 15, 1897. This one was for the Doering-Marstrand Brewing Co. of the Mount Pleasant area of Vancouver, British Columbia, in Canada, which was originally founded in 1892, though Charles Doering had been brewing in the area prior to that. This ad ran in The Vancouver Daily World, of Vancouver, British Columbia.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History, Vancouver

Beer In Ads #4967: Prescribed For Spring Fever

May 12, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Formosa Spring Bock Beer and was published on May 12, 1972. The brewery was the Formosa Spring Brewery of Formosa, Ontario, Canada, which was originally founded in 1870. This ad ran in The Toronto Star, of Toronto, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Ontario

Beer Birthday: Stephen Beaumont

April 25, 2025 By Jay Brooks

beaumont
Today is my good friend and colleague Stephen Beaumont’s 61st birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, among much else. Join me in wishing Stephen a very happy birthday.

gdivide07-2
Stephen with Tom Dalldorf at the Great Divide reception at GABF in 2007.

maggie
Stephen Beaumont and his now-wife Maggie, and me, in the Bay Area for the Celebrator anniversary party a million years ago.

beaumont-2
Stephen, Tom Dalldorf and me at 21st Amendment for a roast I threw for Tom’s 60th birthday several years ago.

toronto08-04
Stephen and Maggie at their wedding reception in Toronto in August 2008.

Beaumont at the Dove
Enjoying a pint of Fuller’s at The Dove in London several years ago.

P1010866
With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC several years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Canada, Toronto

Beer Birthday: Alan McLeod

April 18, 2025 By Jay Brooks

a-good-beer-blog
Today is beer blogger extraordinaire Alan McLeod’s 63rd birthday. Alan runs a good beer blog, called — curiously enough — A Better Beer Blog, which replaced his earlier “A Good Beer Blog.” I’m not sure what came first, the goodness or the blog. Anyway, though I’ve yet to meet Alan in person I feel as if he’s already a great, not just good, friend through our many conversations via e-mail and commenting on one another’s blogs. If you haven’t read his essay in the book Beer & Philosophy yet, rush right out and buy yourself a copy. He also published The Unbearable Nonsense of Craft Beer, with Max Bahnson, available as a Kindle single on Amazon, and a few years back co-wrote both Upper Hudson Valley Beer and Ontario Beer: A Heady History of Brewing from the Great Lakes to Hudson Bay. Join me in wishing Alan the very merriest of birthdays. Cheers, mate.

amcleod-1
Alan pondering the mysteries of Stonehenge at age 7.

amcleod-2
A night with bald pate, circa 2002.

amcleod-3
Contemplating a jump near Prince Edward Island a dozen years ago. Happily, he decided against getting wet.

Alan-McLeod-VIP-2012
Letting everyone know his status as a VIP at an event in 2012. [Note: photo purloined from Facebook.]

Filed Under: Birthdays Tagged With: Blogging, Canada, Websites

Beer In Ads #4942: Cascade Bock Beer

April 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Cascade Bock Beer and was published April 16, 1920. The brewery was Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Province, of British Columbia, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Vancouver

Historic Beer Birthday: William H. Biner

April 16, 2025 By Jay Brooks

east-idaho
Today is the birthday of William H. “Billy” Biner (April 16, 1889-January 5, 1953). Biner was a journeyman brewer who worked for numerous breweries over his long career. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent two of his sons, including Billy once he’s finished with a career as a boxer, to brewing school in Milwaukee. Biner’s first brewing job was at the Phoenix Brewery in Vancouver, British Columbia in 1912. He then worked as the brewmaster for at least eight more breweries, from Los Angeles to Canada. The breweries he worked at included the Mexicali Brewery; the Orange Crush Bottling Company in L.A.; the Mexicali Brewing Company again after it was rebuilt following an earthquake; then the Kootenay Breweries, Ltd. in both Nelson and Trail, in BC, Canada; followed by the Ellensburg Brewing Co. in Washington, and then in 1937 he founded his own brewery, the Mutual Brewing Company. But it didn’t last thanks to World War II and supply issues, and it folded. Afterward, he moved on to both Sicks’ Century Brewery in Seattle and the Silver Springs Brewery in Port Orchard, Washington. Finally, he ran the East Idaho Brewing Co. in Pocatello, Idaho until 1946, when he retired from brewing and bought his own bar, the Leipzig Tavern in Portland, Oregon. He stayed there until a year before he died, which was in 1953.

You can read his biography at Brewery Gems, written by Gary Flynn working with Joseph Fulton, the grandson of Billy Biner.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: British Columbia, California, Canada, History, Idaho, Oregon, United States, Washington

Historic Beer Birthday: Thomas Dawes

April 8, 2025 By Jay Brooks

Today is the birthday of Thomas Dawes (April 8, 1785-February 11, 1863). He was born in Ambleside, Cumbria, England, but emigrated to Canada in 1808, eventually settling in Montreal. After working in breweries, he founded the Dawes Brewing around 1811 and it remained in the family until 1952.

This biography of Dawes is from the Musee de Lachine website in Montreal, Quebec’s exhibition on Black Horse Beer entitled “Pour boire il faut vendre” (To get a drink you have to sell):”

Born in Ambleside, England, Thomas Dawes (about 1775-1863) was the eldest of six children. He arrived in Canada in his early thirties, in 1808. In 1811, he settled in the area of Montréal called Côte des Argoulets (today’s Verdun borough), where he found work at a brewery run by Joseph Chapman. The brewing business suited him, it seems, since it became his lifelong career.

Thomas Dawes married Charlotte Weller in 1817, with Joseph Chapman and James Ogilvie as witnesses. The Dawes and Ogilvie families appear to have been friends. The connection was confirmed a few years later when, on April 21, 1826, Thomas Dawes and his associate Archibald Ogilvie bought from Stephen Finchlay a parcel of land southwest of Montréal, near what is now 28th Avenue in Lachine. Banking on his experience, Dawes set out to operate a farm and a brewery on the 4-acre by 30-acre lot.   

This account of the brewery and the Dawes family is a Google translation from “Historie du Quebec:”

The name  Dawes evokes one of the most famous breweries in Quebec. It was in 1811 that Thomas Dawes founded the Dawes Brewery, which was Lachine’s first industrial enterprise. Dawes is the third brewery on the island of Montreal, after the Molson brewery , founded in 1786, and the Dunn brewery , which appeared in 1809.

The Dawes Brewery is a family business, and no less than four generations of Dawes manage it, before selling the company to Canadian Breweries .

After Thomas Dawes, his sons James P. Dawes and Thomas A. Dawes took over. The third generation is represented by Andrew J. Dawes and James P. Dawes Jr. The fourth, by Norman Dawes, who has run the brewery for decades. But he sold it in 1952.

The Dawes were involved in the development of Lachine. Indeed, Thomas A. Dawes was mayor of Lachine from 1868 to 1869, while Andrew J. Dawes held this position from 1888 to 1893. It was the Dawes who funded the foundation of the Lachine General Hospital and of several churches , the tram network and the installation of the first Lachine telegraph line.

In addition, the Dawes family was among the founders of the Société d’Assurance Automobile du Québec , created in 1904 under the name of the Automobile Club of Canada . Andrew J. Dawes also headed Bell Canada, the Merchant Bank and other large companies. In addition, the Dawes imported and raised black percherons and contributed to the improvement of this horse breed. It will be remembered that it was Percherons who ensured the delivery of the beer and that they thus became the symbol of the Dawes brewery thanks to Black Horse beer .

In 1862, the Dawes built their imposing family home in Lachine (which was not sold until 1940). Around the Dawes area, large fields were devoted to the cultivation of barley and hops.

The decline of the Dawes brewery began in 1909, when sixteen Quebec breweries merged into the National Breweries Ltd. consortium. But the Dawes Brewery survived this ordeal, even if the company felt the effects of American prohibition in the 1920s. In 1939, it became the Dawes Black Horse Brewery, recalling its most famous beer.

In 1944, the Dawes proposed a merger with Molson, but the latter refused for fear of establishing a monopoly. The National Breweries Ltd. consortium was finally sold in 1952. It was bought by Canadian Breweries . The group is renamed Dow Brewery (moreover, the Dow Brewery had already existed for years, it was the designation for the whole consortium). The  Dawes Black Horse Brewery disappears, as does the great Dawes dynasty. The Dow has long become one of the most popular brands among Quebecers, but that’s another story.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Canada, England, Great Britain, History, Quebec

Beer In Ads #4923: The Fable Of Bock Beer

March 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Bock Beer for several Canadian breweries and was published March 28, 1928 in the Vancouver Sun. The ad mentions that bock will be available at Government Liquor Stores beginning on April 7, and includes bock beer from Vancouver Breweries, Westminster Brewery, Rainier Brewing Co. of Canada, Silver Spring Breweries, and Victoria-Phoenix Brewing Co. But it’s the fable that’s the most interesting part of this ad.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History

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