Tuesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Danish-American opera singer Lauritz Melchior. “He was the pre-eminent Wagnerian tenor of the 1920s, 1930s, and 1940s and has since come to be considered the quintessence of his voice type. Late in his career, Melchior appeared in movie musicals and on radio and television. He also made numerous recordings.” In this ad, Melchior is showing off his unusual dogs, German Drahthaars, which are hard to identify, unlike his favorite beer, Rheingold Extra Dry.
Beer In Ads #2570: My Beer Is Rheingold Says Merle Oberon
Monday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Anglo-Indian actress Merle Oberon. “She began her film career in British films as Anne Boleyn in The Private Life of Henry VIII (1933). After her success in The Scarlet Pimpernel (1934), she traveled to the United States to make films for Samuel Goldwyn. She was nominated for an Academy Award for Best Actress for her performance in The Dark Angel (1935). A traffic collision in 1937 caused facial injuries that could have ended her career, but she recovered and remained active in film and television until 1973.” In this ad, she says that she’s very superstitious and that most people she knows don’t agree with her superstitions, although they all do agree to drink Rheingold Extra Dry.
Beer In Ads #2569: My Beer Is Rheingold Says Thomas Mitchell
Sunday’s ad is for Rheingold, from 1947. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor Thomas Mitchell. “Among his most famous roles in a long career are those of Gerald O’Hara in Gone with the Wind, Doc Boone in Stagecoach, Uncle Billy in It’s a Wonderful Life and Mayor Jonas Henderson in High Noon. Mitchell was the first male actor to win an Oscar, an Emmy, and a Tony Award.” In this ad, he makes a pun about opening night and opening bottles of Rheingold Extra Dry, and it’s about as funny as you’d expect.
Beer In Ads #2568: My Beer Is Rheingold Says Maria Riva
Saturday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, film historian, biographer, and activist Maria Riva. “She worked on television at CBS in the 1950s. She is the daughter of actress Marlene Dietrich, about whom she published a memoir in 1992.” In this ad, Riva floats the creepy idea that she’d like it if she could see the people watching her on television the same way we see her when we’re watching her on television. And for some reason, she thinks what she’ll looking out into TV Land is lots of Rheingold Extra Dry.
Beer In Ads #2567: My Beer Is Rheingold Says Charles Boyer
Friday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features French actor Charles Boyer. He “appeared in more than 80 films between 1920 and 1976.[1] After receiving an education in drama, Boyer started on the stage, but he found his success in American films during the 1930s. His memorable performances were among the era’s most highly praised, in romantic dramas such as The Garden of Allah (1936), Algiers (1938), and Love Affair (1939), as well as the mystery-thriller Gaslight (1944). He received four Academy Award nominations for Best Actor.” In this ad, Boyer is at a restaurant looking for friends to dine with since sharing a meal with good company is the best way to eat, just like sharing glasses of Rheingold Extra Dry.
Beer In Ads #2566: My Beer Is Rheingold Says Geraldine Fitzgerald
Thursday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Irish-American actress Geraldine Fitzgerald. In this ad, Fitzgerald shows off her collection of figurines, proudly declaring them all to be originals, just like Rheingold Extra Dry.
Beer In Ads #2565: My Beer Is Rheingold Says Maurice Evans
Wednesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features English-born British-American actor of Welsh descent Maurice Evans. He was “noted for his interpretations of Shakespearean characters. His best-known screen roles are probably Dr. Zaius in Planet of the Apes and as Samantha Stephens’s father Maurice in Bewitched.” In this ad, Evans brings up the idea that “you can tell a lot about a person by his pets” but he’d rather be judged by his favorite beer, which unsurprisingly was Rheingold Extra Dry.
Beer In Ads #2564: My Beer Is Rheingold Says Lilli Palmer
Tuesday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features German actress and writer Lilli Palmer. “After beginning her career in British films in the 1940s, she would later transition to major Hollywood productions, earning a Golden Globe Award nomination for her performance in ‘But Not for Me,'” from 1959. In this ad, Palmer explains that during a “script conference” there are lots of decisions to make, but an easy one is to drink Rheingold Extra Dry.
Beer In Ads #2563: My Beer Is Rheingold Says MacDonald Carey
Monday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor MacDonald Carey. He was “best known for his role as the patriarch Dr. Tom Horton on NBC’s soap opera Days of Our Lives. For almost three decades, he was the show’s central cast member. He first made his career starring in various B-movies of the 1940s, 1950s and 1960s. He was known in many Hollywood circles as “King of the Bs”, sharing the throne with his “queen”, Lucille Ball.” In this ad, Carey admits it’s dangerous, or at least unpredictable, when “husbands are let loose in the kitchen” but what is certain is that the resulting meal will include Rheingold Extra Dry.
Beer In Ads #2562: My Beer Is Rheingold Says Joan Fontaine
Sunday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features British-American actress Joan Fontaine. “Fontaine appeared in more than 45 feature films in a career that spanned five decades. She was the younger sister of actress Olivia de Havilland.” In this ad, Fontaine admits that when she gives a party, she loves compliments, and that’s why she always serves “everyone’s favorite beer, Rheingold Extra Dry.