Tuesday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American singer and actress Rosemary Lane. She was one of the Lane Sisters, a family musical group. “Lola, Rosemary, and Priscilla co-starred in four films together: Four Daughters (1938), Daughters Courageous (1939), Four Wives (1939) and Four Mothers (1941). Leota did not find the same success as her sisters and left Hollywood for New York City before the sisters’ breakthrough.” In this ad, Rosemary talks about how strenuous and tiring rehearsing can be, and how she likes to combat her fatigue by drinking Rheingold Extra Dry.

Sunday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American theatrical producer, director and founder of the Tony Awards Brock Pemberton. “He was the professional partner of Antoinette Perry, co-founder of the American Theatre Wing, and he was also a member of the Algonquin Round Table.” In this ad, Pemberton explains that producing plays in an unpredictable and inconsistent business, the polar opposite of brewing Rheingold Extra Dry.

Sunday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Canadian-born British actress, singer and comedic performer Beatrice Lillie. “She made her West End debut in 1914 and soon gained notice in revues and light comedies, becoming known for her parodies of old-fashioned, flowery performing styles and absurd songs and sketches. She debuted in New York in 1924 and two years later starred in her first film, continuing to perform in both the US and UK. She was associated with revues staged by André Charlot and works of Noël Coward and Cole Porter, and was frequently paired with Gertrude Lawrence, Bert Lahr and Jack Haley. During World War II, Lillie was an inveterate entertainer of the troops. She won a Tony Award in 1953 for her revue An Evening With Beatrice Lillie.” In this ad, Lillie talks about her award-winning show, “An Evening With Beatrice Lillie,” where she promises to “sing your favorites songs, tell my favorite jokes, [and] serve our favorite beer,” which you won’t be surprised to learn is Rheingold Extra Dry.

Wednesday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, singer and dancer Nanette Fabray. “She began her career performing in vaudeville as a child and became a musical theatre actress during the 1940s and 1950s, winning a Tony Award in 1949 for her performance in Love Life. In the mid-1950s, she served as Sid Caesar’s comedic partner on Caesar’s Hour, for which she won three Emmy Awards, as well as co-starring with Fred Astaire in the film musical The Band Wagon. From 1979 to 1984, she appeared as Katherine Romano on the TV series One Day at a Time.” In this ad, Fabray claims the most fun she’s had on stage is “playing in ‘high button shoes'” but off stage, it’s drinking Rheingold Extra Dry.

Monday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Anglo-Indian actress Merle Oberon. “She began her film career in British films as Anne Boleyn in The Private Life of Henry VIII (1933). After her success in The Scarlet Pimpernel (1934), she traveled to the United States to make films for Samuel Goldwyn. She was nominated for an Academy Award for Best Actress for her performance in The Dark Angel (1935). A traffic collision in 1937 caused facial injuries that could have ended her career, but she recovered and remained active in film and television until 1973.” In this ad, she says that she’s very superstitious and that most people she knows don’t agree with her superstitions, although they all do agree to drink Rheingold Extra Dry.