Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #2581: My Beer Is Rheingold Says Sam Byrd

March 16, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1947. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American professional baseball player and professional golfer Sam Byrd. In this ad, Byrd compares baseball and golf, and says you need to stay calm playing either one, but it’s best to just think of something else and not worry about. And to that purpose, he suggests Rheingold Extra Dry.

Rheingold-1947-sam-byrd

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Celebrities, History, Rheingold, Sports

Beer In Ads #2580: My Beer Is Rheingold Says Alice-Leone Moats

March 15, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American journalist and author Alice-Leone Moats. In this ad, Moats, who traveled the world as a journalist, tells a story of being in Africa and being delighted to find a cool, refreshing Rheingold Extra Dry.

Rheingold-1942-alice-leone-moats

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Writing

Beer In Ads #2579: My Beer Is Rheingold Says Stanley Woodward

March 14, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American sports writer Stanley Woodward. “Sportswriting legend Stanley Woodward had a 43-year career [as a] sportswriter and editor.” In this ad, Woodward confesses that he’s gotten many, many sports predictions wrong, but then suggests one prediction he won’t get wrong is that you’ll like Rheingold Extra Dry.

Rheingold-1946-stanley-woodward

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Sports, Writing

Beer In Ads #2578: My Beer Is Rheingold Says Rosemary Lane

March 13, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American singer and actress Rosemary Lane. She was one of the Lane Sisters, a family musical group. “Lola, Rosemary, and Priscilla co-starred in four films together: Four Daughters (1938), Daughters Courageous (1939), Four Wives (1939) and Four Mothers (1941). Leota did not find the same success as her sisters and left Hollywood for New York City before the sisters’ breakthrough.” In this ad, Rosemary talks about how strenuous and tiring rehearsing can be, and how she likes to combat her fatigue by drinking Rheingold Extra Dry.

Rheingold-1942-rosemary-lane

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2577: My Beer Is Rheingold Says Brock Pemberton

March 12, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American theatrical producer, director and founder of the Tony Awards Brock Pemberton. “He was the professional partner of Antoinette Perry, co-founder of the American Theatre Wing, and he was also a member of the Algonquin Round Table.” In this ad, Pemberton explains that producing plays in an unpredictable and inconsistent business, the polar opposite of brewing Rheingold Extra Dry.

Rheingold-1946-brock-pemberton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2576: My Beer Is Rheingold Says Beatrice Lillie

March 11, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Canadian-born British actress, singer and comedic performer Beatrice Lillie. “She made her West End debut in 1914 and soon gained notice in revues and light comedies, becoming known for her parodies of old-fashioned, flowery performing styles and absurd songs and sketches. She debuted in New York in 1924 and two years later starred in her first film, continuing to perform in both the US and UK. She was associated with revues staged by André Charlot and works of Noël Coward and Cole Porter, and was frequently paired with Gertrude Lawrence, Bert Lahr and Jack Haley. During World War II, Lillie was an inveterate entertainer of the troops. She won a Tony Award in 1953 for her revue An Evening With Beatrice Lillie.” In this ad, Lillie talks about her award-winning show, “An Evening With Beatrice Lillie,” where she promises to “sing your favorites songs, tell my favorite jokes, [and] serve our favorite beer,” which you won’t be surprised to learn is Rheingold Extra Dry.

Rheingold-1953-beatrice-lille

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2575: My Beer Is Rheingold Says Don Budge

March 10, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1941 and 1950. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American tennis champion Don Budge. “He was a World No. 1 player for five years, first as an amateur and then as a professional. He is most famous as the first player, male or female, and only American male to win in a single year the four tournaments that comprise the Grand Slam of tennis and second male player to win all four Grand Slams in his career after Fred Perry, and is still the youngest to achieve that feat. He won 10 majors, of which six were Grand Slams (consecutively, male record) and four Pro Slams, the latter achieved on three different surfaces. Budge was considered to have the best backhand in the history of tennis, at least until the emergence of Ken Rosewall in the 1950s and 1960s.” In this ad from 1941, Don Budge discusses how thirsty he gets after playing multiple sets of tennis, giving him “a man-size thirst!” So after a match he heads for the nearest bar for a bottle of Rheingold Extra Dry.

Rheingold-1941-don-budge

In this later ad from 1950, he doesn’t want to list the other tennis players he considers the “all-time best players,” but he will reveal his favorite beer, which of course is Rheingold Extra Dry.

Rheingold-1950-don-budge

He also did another Rheingold ad in 1946.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Sports

Beer In Ads #2574: My Beer Is Rheingold Says Marguerite Piazza

March 9, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American soprano, entertainer and philanthropist Marguerite Piazza. In this ad, Piazza says she enjoys singing for her supper (she spent her later career working in supper clubs) and that on most tables as she performs she sees Rheingold Extra Dry.

Rheingold-1955-marguerite-piazza

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold

Beer In Ads #2573: My Beer Is Rheingold Says Vic Damone

March 8, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American traditional pop and big band singer, actor, radio and television presenter, and entertainer Vic Damone. “He is best known for his performances of songs such as the number one hit “You’re Breaking My Heart”, and “On the Street Where You Live” (from My Fair Lady) and “My Heart Cries for You” which were both the number four hits.” In this ad, an odd one, Damone explains that he’s “at sea when it comes to navigation,” which I think means he doesn’t know anything about it, but he’s “on course” when doing a variety of other tasks, such as choosing the finest beer, Rheingold Extra Dry.

Rheingold-1957-vic-damone

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold

Beer In Ads #2572: My Beer Is Rheingold Says Nanette Fabray

March 7, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, singer and dancer Nanette Fabray. “She began her career performing in vaudeville as a child and became a musical theatre actress during the 1940s and 1950s, winning a Tony Award in 1949 for her performance in Love Life. In the mid-1950s, she served as Sid Caesar’s comedic partner on Caesar’s Hour, for which she won three Emmy Awards, as well as co-starring with Fred Astaire in the film musical The Band Wagon. From 1979 to 1984, she appeared as Katherine Romano on the TV series One Day at a Time.” In this ad, Fabray claims the most fun she’s had on stage is “playing in ‘high button shoes'” but off stage, it’s drinking Rheingold Extra Dry.

Rheingold-1948-nanette-fabray

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Chris White July 1, 2025
  • Beer In Ads #5012: It’s A Sign Of Spring June 30, 2025
  • Beer Birthday: Hildegard Van Ostaden June 30, 2025
  • Historic Beer Birthday: Louis J. Hauck June 30, 2025
  • Beer In Ads #5011: It’s My Kind Of Dry June 29, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.