Tuesday’s ad is for “Coors Golden Lager Beer,” from 1980. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude, though this time with a full beard posing with his horse. Advertising at this time really went through a cowboy phase, and it wasn’t just Coors. Ads from the same time by Anheuser-Busch, Marlboro and many others were heavily cowboy-themed.

Monday’s ad is for “Coors Golden Lager Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude with a manly mustache at a rodeo.

Sunday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and a dude with a pretty spectacular mustache.

Saturday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and also rocky mountain, another consistent element in Coors’ advertising.

Friday’s ad is for “Schueler & Coors Golden Lager Beer,” from the 1870s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. Adolph Coors along with Jacob Schueler started the brewery in 1873, but Coors bought out Schueler in 1880.

Thursday’s ad is for “Coors Golden Beer,” from maybe the late 19th century, though this one is a reproduction. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features four bottles of beer in a stream with the commonly used tagline “Brewed with Pure Rocky Mountain Spring Water.”.

Monday’s ad is for Coors, from 1979. Today, of course, was opening day for baseball. This Coors Banquet Beer ad is pretty simple, a baseball, a baseball glove and a can of beer poured into a mug. Beer and baseball, what better simple pleasures on a spring day could there be?

Wednesday’s ad is for Coors, from 1970. This is from the time when Coors was still only sold in the Western states, and as a result enjoyed a certain cult status in the East. I remember they had a lot of these minimalist ads, beauty shots, showing simply the Rocky Mountains, a stream of Rocky Mountain Spring Water, and a glass of beer. BUt is it just me, or does that pilsner glass have some odd bumps on it?