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Fucking Hell, I Need A Beer

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austria
File this under news of the weird. According to the UK’s The Sun, the European Patent Office had to reverse their decision denying a company the right to produce a beer called Fucking Hell, when they were able to prove that Fucking is a real town in Austria. Or rather village, since there are only 104 people who live in Fucking, which is just 2-1/2 miles from the German border.

According to Wikipedia,

It is believed that the settlement was founded around the 6th century by Focko, a Bavarian nobleman. The existence of the village was documented for the first time in 1070 and historical records show that some twenty years later the lord was Adalpertus de Fucingin. The spelling of the name has evolved over the years; it is first recorded in historical sources with the spelling as Vucchingen in 1070, Fukching in 1303, Fugkhing in 1532, and in the modern spelling Fucking in the 18th century, which is pronounced with the vowel oo as in book. The ending -ing is an old Germanic suffix indicating the people of the root word to which it is attached; thus Fucking means “(place of) Focko’s people.”

Brewery spokesman Stefan Fellenberg said they plan to brew a Helles style beer. After years of trying on vain to keep people from stealing their town’s sign, and engaging in intercourse either in front of it or in town, the village instead decided to cash in instead. They may have gotten the idea from nearby Wank Mountain residents, who gave them some advice recently. Frankly, I can’t really blame them, though no doubt the U.S. will never give label approval. Guns and violence, yes. Sex, never. Even the Sun piece wouldn’t print either the word Fucking or Wank even though they’re legitimate place names. I’m constantly amazed at how utterly fearful we are about just … words.

Fing-Austria

Here’s another humorous addition about the signs in the village. “One version of the sign features the village name with an additional sign beneath it, with the words “Bitte — nicht so schnell!”, which translates from German into English as “Please — not so fast!” The lower sign – which features an illustration of two children — is meant to inform drivers to watch their speed, but tourists see this as a double-meaning coupled with the village name.”

Beer In Ads #66: Tuborg’s Thirsty Man

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Tuesday’s ad is a favorite of a friend of mine, Christian Kazakoff — who’s the head brewer at Iron Springs Pub & Brewery — and is for the Danish beer Tuborg. I got an e-mail from Christian last night about how much he’s enjoying my “Beer In Advertising” series and sharing with me his personal favorite, so I thought I’d feature his choice today.

Founded in 1873, since 1970 Tuborg has been owned by Danish brewing giant Carlsberg. Though founded in 1873, it was two years before they began brewing so in 1900 they sponsored a poster contest to celebrate their 25th anniversary. Though the winning entries were never used, one submission went on to become an iconic image, one that even today is still associated with Tuborg beer, especially throughout Europe. The painting, created by Danish artist Erik Henningsen (1855-1930), is known today as The Thirsty Man and has been used since November 1900 in Tuborg’s advertising.

henningensen-tuborg

It’s original title translated as The Sweaty Man, but since beer was the end product and not deodorant, it became known as The Thirsty Man, which I think you’ll agree has a much better ring to it. According to Just-Drinks, “the poster is still one of the most popular sold in Denmark. The image of the Thirsty Man has also been used to great effect in Germany, where Tuborg is the leading imported beer.” [Or at least it was when they wrote that in 2000.]

In addition, “the popularity of the poster was added to in 1977 when Den Store Tuborg (The Big Tuborg) [in] half-litre bottles was launched using the image as a label.”

tuborg-denstore

Even now, 110 years later, you can find Tuborg advertising using The Thirsty Man, such as this sign for Tuborg Pilsener.

tuborg-sign

Nørrebro Bryghus Fires Anders Kissmeyer

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norrebro-bryghus
The Danish beerticker.dk is reporting that Anders Kissmeyer was fired by Nørrebro Bryghus. Kissmeyer was one of the founders and as the original brewmaster was one of the reasons for the beer’s success. He seems to be taking it well as part of a necessary restructuring. Kissmeyer still has 20% stake in the company, but I’ve seen these things go badly before, so who knows.

Knut Albert had this to say:

Despite a wide range of inventive beers, collaborations with brewers around the world and a high media profile, the brewery has been losing money at an alarming rate. Both in 2007 and 2008 the deficit was about one million Euros.

Kissmeyer, who founded the brewery in 2000, will still be used as a consultant by the company, but the details of his future status do not seem to be finalized.

I corresponded with Kissmeyer a couple of year ago when I was working on a feature for All About Beer on collaborations and also had an opportunity meet Anders at either CBC or GABF last year (I can’t remember precisely which). I hope things turn around for the brewery and Anders is back in the brewhouse soon.

Beer In Art #66: Rembrandt’s The Prodigal Son

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art-beer
Today work of art is a return to the old masters, a place we haven’t been for some time now. The artist is Rembrandt Harmenszoon van Rijn better known simply as Rembrandt, one of history’s most famous artists. Today’s painting is officially known as “Portrait of the Artist with his Wife Saskia” though more commonly as “The Prodigal Son” or “The Prodigal Son in the Tavern.” It was painted in 1635 and currently resides in the Gemäldegalerie Alte Meister (Old Masters Picture Gallery) in Dresden, Germany. I was fortunate enough to see the original when I was there visiting the Radeberger brewery a few years ago.

Rembrandt_prodigal-son

In the painting, Rembrandt painted himself hoisting a flute of beer high in the air, with his wife, Saskia, seated on his lap. Set in a tavern, she is dressed as a courtesan while Rembrandt is dressed richly, indulging in his whim and squandering his resources. The painting depicts the Biblical scene from Luke, as explained on Olga’s Gallery:

Prodigal Son (Luke 15:11-32). A man divided his estate between his two sons. The younger went off, squandered his portion in riotous living and was finally, in poverty, reduced to tending a farmer’s pigs. He returned home penitently and was joyfully received by his father who said “My boy, you are always with me, and everything I have is yours.” (Luke 15:31). This parable, which teaches the virtues of repentance and forgiveness, is most often represented in art.

You can read more about Rembrandt’s life in the biography at the Rembrandt Painting website, Encyclopedia Britannica, and the Web Museum. You can also see more of his work at Complete Catalogue of Rembrandt van Rijn’s Paintings and A Web Catalogue of Rembrandt Paintings.

Beer In Ads #48: Birra In Tutto Il Mondo

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Friday’s ad is Italian but doesn’t appear to be for a specific beer, but rather seems to be more of a PSA for beer generally. “In tutto il mondo” translates as “worldwide” so the poster, which shows a glass of beer where a world globe might be, reads as “Worldwide Beer.” The poster was created by E. Arvati, but I don’t have any information on him or her beyond that. But as I have an obsession with globes, too, I’ve always liked this particular image.

e-arvati-in-tutto-il-mondo-birra

Beer In Ads #47: Tuborg’s A-H-H-H!

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Thursday’s ad is for Tuborg Beer and was published in 1960. It features a beautiful-looking nearly empty gold-rimmed pilsner glass with lace on the insides. The text reads “A-H-H-H! HEARD THE WORLD OVER … AFTER A GLASS OF TUBORG!” Tuborg used to be a stronger brand in the American market when I was a kid, and was part of United Breweries in Denmark before being acquired by brewing giant Carlsberg in 1970, ten years after this ad ran.

tuborgbeer60

Beer In Ads #39: Hurra! Bier!

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This Monday we’re still celebrating beer in the Bay Area during SF Beer Week. That’s nothing new of course, as evidenced by this last century beer poster entitled Hurra! Bier!. That translates as “hooray beer,” and that’s our sentiment for this week, as well.

gericault-harra-bier

Beer In Ads #31: Estrella Damm’s Waves

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Wednesday’s ad is a contemporary one for Spain’s Estrella Damm. The illustration was apparently done for an Estrella Damm calendar. This work was done by Alex Trochut, a Spanish artist living in Barcelona. There’s a nice biography and short interview with him at It’s Nice That. I love art with a lot of detail, and this one has it in spades. Look closely at the waves and that alone should keep you occupied for some time. To see it larger, and see even more detail, click through the image and then select “all sizes.”

estrella-damm

Beer To Flow Again In Belgium

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I’ve been avoiding this story over the last few weeks, mostly because I’ve been busy with other work and it’s a complicated one. I’ve sure you’ve seen it and pieces of it, though. It’s even gone mainstream, with Time magazine wading into it, mostly because of the big business angle. In a nutshell, Anheuser-Busch InBev announced more layoffs despite having also recently announced just over $1.5 billion in profit for Q3 2009. The latest proposed layoffs, about 800 jobs at ABIB’s European breweries included about a third in Belgium. But unlike here in the U.S., labor unions still have a bit of actual power in the EU. And they decided to fight back. At several breweries in Belgium — Stella Artois, Jupiler and Hoegaarden — workers have barricaded the breweries, and even took management hostage overnight at one plant.

After two weeks, supplies of Stella Artois and other beer brands owned by ABIB were running low, though most headlines seemed to suggest that beer itself was almost out in the nation. Obviously, with hundreds of breweries still open there was hardly a shortage of beer, just a shortage of a few popular ones, but none that true beer-loving Belgians would even miss. But on Friday, the union agreed to stand down and enter into negotiations, for the time being “they struck a deal that postpones the brewer’s plans to reduce 303 jobs in Belgium — some 10 per cent of its work force there. It says it will also create 40 call centre sales positions, bringing net job losses to 263.” According to the AFP, “‘After the blockade is lifted, the unions and management will start from scratch with meetings of the works council that will deal with problems site by site,’ union representative Tangui Cornu told AFP.” Reuters also had an update.

Beer In Ads #28: Vivator

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ad-billboard
Friday’s ad is for Brauerei Münchner Kindl, a German brewer. As far as I can tell, Vivator was a brand of beer sold by the brewery. There’s a small signature block in the lower right corner that appears to be where the artist’s signature would be, but I can’t find a large enough version of the ad to read it. I love how exuberant the man is, stein in hand, singing in what looks like it could be snow, with the Munich skyline behind him.

vivator