Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland begins “‘Tis The Choice of the Gourmet,” and features a Carroll-esque poem about how good beer, and especially Guinness, goes with a variety of gourmet foods.

Friday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Country Dishes,” seven different regional dishes are illustrated, each with a short description about them, not to mention how good a glass of Guinness will pair with each game dish.

Thursday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Game Birds,” seven different birds are illustrated, each with a short description about them, and what foods to pair with them, not to mention how good a glass of Guinness will pair with each game bird, and this one includes wild turkey, which we enjoyed for dinner today.

Last week I shared a different Guinness Guide to Game Birds from 1953, two years after this ad, and most of the birds are different between the two ads. Only the pheasant and the woodcock are repeated. There’s also a grouse in both, but in this earlier ad, it’s a Ruffed Grouse (which coincidentally is the state bird of Pennsylvania) rather than a more generic grouse, which is a group of similar birds.

Tuesday’s ad is for Guinness, from 1965. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to River Fish,” six different river fish plus eels are illustrated, each with a short description of how they’re prepared, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.

Monday’s ad is for Guinness, from 1956. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Steaks,” seven different cuts of meat are illustrated, each with a short description of how they’re prepared, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each steak.

Sunday’s ad is for Guinness, from 1966 and the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Shellfish,” seven different types of shellfish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.

Guinness also ran this ad in the 1950s, though with a slightly modified layout.

Saturday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Sea Fish,” seven different types of fish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.