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Jay R. Brooks on Beer

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Beer In Ads #3294: Bières De La Gerbe D’Or

March 19, 2020 By Jay Brooks

Thursday’s ad is for Bières De La Gerbe D’Or, from the 1902. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Bières De La Gerbe D’Or, located in Val d’Ajol in the Vosges, in the northwestern part of France. I have not been able to find out any information about the brewery, and it appears this poster was originally larger, but reproductions of just this part of it are all I can find online. This poster was created by French artst Gustave Fluhr.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3293: Bière Divette

March 18, 2020 By Jay Brooks

Monday’s ad is for Bière Divette, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Greff, located in Nancy, part of the Lorraine region of France. It was founded in 1856, but stopped production due to the war in 1942, and closed for good around 1955. This poster was created by French artst Marcellin Auzolle.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3292: Brasserie Greff

March 17, 2020 By Jay Brooks

Monday’s ad is for Brasserie Greff, from 1923. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Greff, located in Nancy, part of the Lorraine region of France. It was founded in 1856, but stopped production due to the war in 1942, and closed for good around 1955. I don’t know who created this poster that features an idealized illustration of the brewery.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3291: Bière De Luxe

March 16, 2020 By Jay Brooks

Monday’s ad is for Bière de Luxe, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Champigneulles-Nancy, located in the Lorraine region of France. It was founded in 1897, and today is owned by the German brewing group TCB. I don’t know who created this poster that features an idealized illustration of the brewery, but it was printed by Arp S. Lang of Paris.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3290: La Maxèville

March 15, 2020 By Jay Brooks

Sunday’s ad is for Bière Maxèville, from around 1890 or so. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grandes Brasserie Reunies de Maxèville, which was located in Maxèville, France. It was founded in 1869, and began using the Grandes Brasserie name in 1877, after it was bought by a group of investors. In 1942, it closed due to the Second World War, and in 1947 the owners decided against re-opening. I don’t know who created this second poster that features an idealized illustration of the brewery.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3289: Grandes Brasserie Reunies de Maxèville

March 14, 2020 By Jay Brooks

Saturday’s ad is for Bière Maxèville Betting Frères, from the 1890s through maybe 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grandes Brasserie Reunies de Maxèville, which was located in Maxèville, France. It was founded in 1869, and began using the Grandes Brasserie name in 1877, after it was bought by a group of investors. In 1942, it closed due to the Second World War, and in 1947 the owners decided against re-opening. I don’t know who created the poster that features an idealized illustration of the brewery.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3288: Bière Maxèville Betting Frères

March 13, 2020 By Jay Brooks

Friday’s ad is for Bière Maxèville Betting Frères, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grandes Brasserie Reunies de Maxèville, which was located in Maxèville, France. It was founded in 1869, and began using the Grandes Brasserie name in 1877, after it was bought by a group of investors. In 1942, it closed due to the Second World War, and in 1947 the owners decided against re-opening. The “Betting Frères” part of the poster means “Betting Brothers,” which is the group who owned it at this point. I don’t know who created the poster that features Gambrinus offering you a beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3287: Musée Européen de la Bière

March 12, 2020 By Jay Brooks

Thursday’s ad is for Musée Européen de la Bière, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Musée Européen de la Bière, which is also known as the Lorraine Beer Museum, located in Stenay, France. The poster was created by a presumably French artist named Briliotti. I assume it was originally a poster or ad for a now-defunct brewery in the region.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, France, History

Beer In Ads #3286: Bière De La Grande Brasserie Ardennaise

March 11, 2020 By Jay Brooks

Wednesday’s ad is for Bière de la Grande Brasserie Ardennaise Sedan, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Bière de la Grande Brasserie Ardennaise, which was founded in 1921 by the merger of 17 regional breweries in the Ardennes. The poster was created by French artist J. Spring.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3275: They All Drink The Beer Of La Croix De Lorraine

February 29, 2020 By Jay Brooks

Saturday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one shows fove different people all drinking a large mug of beer with the text above reading “ils Boivent tous la Biere de La Croix de Lorraine de Bar le Duc,” which translates to “they all drink the beer of La Croix de Lorraine from Bar le Duc.” I don’t know who the artist is that created the poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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