Sunday’s ad is for Dinkelacker Bock Bier, from 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Familienbrauerei Dinkelacker located in Stuttgart, Germany. It was founded in 1888 by Carl Dinkelacker, and the beer is still being brewed today at the same location. The poster was created by German graphic designer and artist Otto Ottler.
Saturday’s ad is for St. Benno-Bier, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu AG, located in Munich, Germany. The beer is still being brewed today. The beer was made in honor of St. Benno, who is the patron saint of Munich. The poster was created by German artist Otto Obermeier.
Friday’s ad is for Liebfrauenbier, or “lady beer,” from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German artist Otto Ludwig Naegele.
Thursday’s ad is for the Brauerei von Andres Raum, from 1885. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Andres Raum Brauerei, which was located in Erfurt, which is in central Germany. While some sources claim the poster is from 1885, it seems more likely that 1885 is when the brewery was founded, although it was originally known as Actienbrauerei Erfurt, and later the Brauerei Schlegelsche, with Raum buying the brewery around 1924. It appears he was forced to close at the beginning of the Second World War, which places this poster at sometime between 1924 and 1939. The poster is a beautiful illustration of a bottle of beer with the brewery in the background, along with lots of little flourishes of hop plants framing it. It is unknown who exactly the artist was that created it, but his initials were A.M.
Wednesday’s ad is for the J. Peter Wahl Brauerei, from 1925. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the J. Peter Wahl Brauerei, which was also referred to as the Schiffbrauerei, the J. Peter Wahl Brauerei zum Schiff, or as in this ad, “Bierbrauerei zum schiff,” which means “brewery to the ship.” The brewery was located in Kaufbeuren, an independent town in the Regierungsbezirk of Swabia, Bavaria. The town is completely enclaved within the district of Ostallgäu. A brewery was known to be located there since 1540, but in 1868 it was founded as Brauerei zum schiff Th. Schmied, and the Wahl family acquired it in 1870. In 1969 it became a wholly-owned subsidiary of Stern-Brauerei Cark Funke. The poster is a beautiful illustration of a group of finely dressed men on a red boat with two swans on it, flying a Bavarian banner, with the ones not rowing drinking mugs of beer. It created by Swiss painter and poster artist Emil Cardinaux.
Thursday’s ad is for the Brauerei Haldengut Winterthur, from 1926. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of the brewery, probably idealized as so many of these were. The poster was created by German artist Max Feldbauer, who also painted another ad showing a team of horses pulling a beer wagon.
Monday’s ad is for the Brauerei Haldengut Winterthur, from 1904. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The poster was created by German artist Max Feldbauer.
Sometimes, framed versions of the art was made to give to bars to promote the beer.
And in this ad using Feldbauer’s art, text has been added, which reads “Haldengut Biere sind wohlschmeckend und bekömmlich.” That translates as “Haldengut beers are tasty and wholesome.”
Sunday’s ad is for Walsheim Weisse, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Walsheim-Brauerei, located near the western edge of Germany. It was founded by Friedrich Christian Schmidt in 1848, but was destroyed by airstrikes during the second world war. It was created by Swiss artist Otto Baumberger.
Friday’s ad is for Bock Bier, from 1890. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bock and features Gambrinus riding a beer keg being pulled by two goats. The poster was published by Adolf Engel, Royal Court Press and Publishing House Berlin, Germany.
Wednesday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This ad includes the text “Kraftperle Alkoholarm Für Sportler Genesende Mutter und Kind,” which means “Power pearl low alcohol. For athletes, recovering mothers (or convalescents), and children.” I’m again not sure who the artist is who created this work.
