Wednesday’s ad is for Bier – kühl – erfrischend, or Beer – Cool – Refreshing, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the July/August page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Beach Babe. It’s impossible to read, but the text in upper left-hand corner is “Summersun…! In the shade of the woods, on the sunny beach, cool beer Your holiday companion.”

Tuesday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the May/June page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. The imagery looks very similar to another poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “The creative man drinks beer. It strengthens and refreshes.”

Sunday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the January/February page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “For every sportsman a power source. A treat. Quench your thirst after a hot fight with cold beer.”

Saturday’s ad is for Haake-Beck, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. It was created by German artist Heinz Fehling, who also did several posters promoting beer for the German Brewers Association. He also did commercial work, like this for example, with the tagline “schmeckt besser!,” meaning “tastes better.”

Friday’s ad is for kühles Bier, or “Cool Beer,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This may have been part of posters promoting beer by the German Brewers Association, since it’s nearly identical to one with a woman on the beach and another one with a man, all of which were created by German artist Heinz Fehling. But I can only find this monochrome version of this one, so I’m not sure if they actually ever used it in the prmotional campaign.

I also found this cover of sheet music for a song called “Das Bier Lied,” of “The Beer Song,” which was also illustrated by Fehling around 1950 or 51.

Thursday’s ad is for an Durst wird durch Bier erst schön, or Thirst Becomes Beautiful Through Beer, from maybe the 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of posters promoting beer by the German Brewers Association, though I’m not sure exactly when. I think it was created by German artist Heinz Fehling.

Monday’s ad is for Der Fahrradclown, or the Bicycle Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.

Sunday’s ad is for Der Bootclown, or the Boat Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.