Thursday’s ad is for Budweiser, also from the 1960s. From their long-running “Where There’s Life” series, a woman tickles the ivories as an unseen pours a can of Bud into a pilsner glass. It’s hard to tell if she’s looking up at him or vaguely in the sky to better listen to the music.
Today in 1912, US Patent 1020877 A was issued, an invention of Herbert Bell, for his “Combination Beer-Cock.” There’s no Abstract, but the description makes a valiant attempt, although the OCR did a pretty lousy job on this one, but the “invention relates to ‘liquid dispensing devices’ and has special reference to a form of beer cock designed to dispense beer to improve the general construction of cocks of this improved construction to provide it with a novel gormoffplu(?) valve. “The invention consists of certain novel details of construction as hereinafter fully described.”
Today in 1985, US Patent 4505941 A was issued, an invention of David W. Raines, for his “Lauter Tun For The Filtration Of Wort During Brewing.” Here’s the Abstract:
Lauter tuns are used for the filtration of wort during brewing. In use the wort runs off through a filter bed and has to be collected. Hitherto the bottom of such tuns have been flat having a number of holes through which the wort runs. If the bottom is ostensibly flat, problems can arise in that puddles accumulate in any undulations leading to possible spoilation of the wort. The bottom of a tun in accordance with the invention is formed with a series of straight parallel valleys extending across the tun and having spaced wort collection points for connection to straight wort mains or manifolds located beneath the tun.
Wednesday’s ad is for Budweiser, from the 1960s. Part of their “Pick a Pair” ad campaign, showing that even a dainty woman can lift a six-pack, two even. This simple ad shows a woman in a purple dress holding up two six-packs of Bud cans. She’s looking at us with an expression that seems to say. “Yeah, I can lift these.”
Today in 1873, US Patent D6506 S was issued, an invention of J. Ernest Miller, for his “Design For a Beer-Mug.” There’s no Abstract, and even less information aprt from the following, that the “nature of my design is fully represented in the accompanying drawing, to which reference is made,” which is the same as saying just look at the damn drawing, will you?
Today in 1890, US Patent 423833 A was issued, an invention of Anthony and Michael A. Stiveson, for their “Metallic Keg.” There’s no Abstract, but in the description it states that their “invention has for its object to provide a metallic keg, barrel, or similar article which can be expeditiously and economically manufactured, which shall be extremely light.”
Tuesday’s ad is for Guinness, from the 1930s. I’m not sure exactly when “Guinness Time Cried The Oysters,” was done, but in the 1930s Guinness, and John Gilroy, worked on several Alice in Wonderland-themed projects, including “The Guinness Alice” (1933), “Jaberwocky Re-Versed and Other Guinness Versions” (1935), “Alice Aforethought,” and “Guinness Carrolls for 1938” (1938). Surely, this illustration from The Walrus and the Carpenter was part of of one of those. Anyway, it seemed like a good ad for St. Patrick’s Day. Sláinte.
Today in 1953, US Patent 2631393 A was issued, an invention of Lionel S Hetherington, for his “Illuminated Tap.” There’s no Abstract, but in the description it states that the “invention relates to illuminated taps and more particularly to an electrically illuminated tap adapted to be used as an advertising device..” In addition, “one object of this invention is to advertise the beverage available on draught at the tap” and “Another object is to visibly indicate the specific beverage to be drawn from a specific tap.”
Today in 1953, US Patent 2631777 A was issued, an invention of Verner Hanno Tore, for his “Process For Centrifugal Separation Of Yeast Cells From Beer.” There’s no Abstract,
but the description claims that the “invention relates to the centrifugal separation of impurities from liquids, such as the separation of yeast cells from beer. More particularly, it relates to an improved process for this purpose, whereby contamination of the centrifugally purified liquid by the impurities, incident to interruption of the centrifugal separation, is avoided.”
Monday’s ad is for Budweiser, from 1962. It’ from A-B’s long-running “Where there’s life” series, in this case the “Special Lyrics” are the “101 words” on the Budweiser label. I’m at least pleased to see she’s holding the record on the edge. Back in the day when I managed record stores, there was nothing worse then people just pawing a record with their greasy fingers and leaving fingerprints all over it. But if he keeps pouring that beer it’s going to spill all over her and the album. Also, if you look at the album cover partially show in the background, that photo is from a previous Bud ad.
