Sunday’s ad is another one for Michelob, this time from 1967. Another Michelob ad, in this one apparently “In Beer, Going First Class Is Michelob. … Period.” According to the ad it’s “Brewed just like the famous Michelob draught,” which had been first introduced as a pasteurized version in 1961, and is the same year they also introduced the distinctive teardrop bottle.
Saturday’s ad is for Michelob, from 19677. I love the jacket of the man seen in the bottle enjoying his weekend with a lobster dinner. I remember that decade, and had quite a few of my own fashion disasters. “Weekends were made for Michelob” was an inspired tagline, it’s just too bad the beer didn’t live up to the hype. It wasn’t exactly “an unexpected pleasure.”
Friday’s ad is another one for Ballantine Ale, also from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, a second, and different, ad featuring political scientist, novelist, and non-fiction writer Eugene Burdick, who was also fond of scuba diving, making him “a man with a thirst for a manlier brew.”
Thursday’s ad is another one for Ballantine Ale, from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features the appropriately named Colin Ratsey, who was a world-class sailor before founding a sail-making company, making him “a man with a thirst for a manlier brew.”
Wednesday’s ad is another one for Ballantine Ale, from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features the appropriately named Ray Manley, who was a photographer known for his landscapes of Arizona, making him “a man with a thirst for a manlier brew.”
Tuesday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features political scientist, novelist, and non-fiction writer Eugene Burdick, who was also fond of scuba diving, making him “a man with a thirst for a manlier brew.”
Monday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features John W. Harvey, owner of the Elliot Bay Lumber Co., making him “a man with a thirst for a manlier brew.”
Sunday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Alec Cushing, who built the Squaw Valley Ski Resort, making him “a man with a thirst for a manlier brew.”
Saturday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Elliot Burch, who trains horses, making him “a man with a thirst for a manlier brew.”
Friday’s ad is for Ballantine Ale, from 1962. In an ad somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, a well-known yachtsman of the time, William “Bill” Snaith, sailor of the Figaro III, which can be seen in the ad. Snaith was also, according to the copy, “a man with a thirst for a manlier brew.”
