Tuesday’s ad is for Tiger Beer, probably no more then a decade old, but it’s a beautiful illustration. I confess I had no idea what “anti-climb paint” was, but therein lies the jokes.
Beer In Ads #957: Six Appeal
Monday’s ad is for Colt 45, from probably the late 1960s or 1970s. Most of the malt liquors seemed to advertise its sex appeal — god knows why? — so the play on words with “six appeal” is at least a little clever. And how about that hard plastic six-pack holder. I can’t say I remember those, but they must have been used before the softer ones that are ubiquitous today.
What Is Beer? Infographic
Today’s infographic is an oldie, but goodie, from 1940, in fact, when the United Breweries Industrial Foundation ran this in the January 15, 1940 issue of Life Magazine.
Below are close-ups of the eleven answers proffered to the question “what is beer?”
Employment Manager
Tax Collector
Farmer
Dietician
Business Man
Housewife
Doctor
Police Chief
Brewer
Poet
Average Citizen
Beer In Ads #956: The Lady Chooses
Friday’s ad is for Miller High Life, from 1952. Showing a woman dressed for golf, with almost no waist, including a hat with tees built in. At the top of the ad is a still life of an assortment of “womanly” items, with a beer bottle and full glass dead center.
Beer In Ads #955: Germania Weissbier
Thursday’s ad is for, as far as I can tell, German Weissbier, showing a great illustration of an exhausted, hot — and presumably thirsty — man walking with his wiener dog toward, or into, Germany. WHo knows how long he’s been walking, but certainly long enough that he even took off his jacket.
Beer In Ads #954: Brewed With Corn Means Quality Beer
Wednesday’s ad is for the American Corn Millers’ Federation, from 1933, just as Prohibition ended. The ad is singing the praises of brewing with “dry milled corn grits,” which they explain is “the public preference.” And then there’s this great tagline: “Brewed with Corn Means Quality Beer.”
Beer In Ads #953: La Meuse
Tuesday’s ad is for La Meuse, this one I’m guessing is from the late 19th century. There are several other, more artistic, ads from the same period advertising bieres de “La Meuse.” This one shows two snooty gentlemen, with one beer between them. It doesn’t make me want to join them; how about you?
Beer In Ads #952: They All Come Back To Pabst
Monday’s ad is for Pabst Blue Ribbon, this one from 1913. It’s a fairly simple ad, with two men (possibly famous? – the one on the left looks a little familiar) clinking some pretty small glasses of beer. They look a lot like modern 4 oz. sample glasses. One thing I am curious about; what was it they were doing that they had to “come back to Pabst?”
Beer In Ads #951: Tommy Henrich, Athlete-of-the-Year
Friday’s ad is again for Pabst Blue Ribbon, also from 1950. This one features New York Yankee Tommy Henrich, who apparently was named Athlete-of-the-Year that year. He’s showing off his World Series home run ball, from what series I have no idea. Given the look on his face, it’s probably a good thing he’s sharing a PBR so his guest can endure his tall tales.
Beer In Ads #950: Hit The Ball
Thursday’s ad is again for Pabst Blue Ribbon, this one from 1950. Showing an old-fashioned tennis player — is that Pancho Gonzalez again? — using a racket with just one string, the analogy they’re using is that playing that way is the equivalent of not blending your beer. Blending is great, but it’s not the only way to brew a beer, and it may not even be the best way to make a pilsner. But how about that outfit?
