Monday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. It looks like she’s attending the most civilized tailgate party in the history of mankind.
Beer In Ads #981: Nothing But Great Beer Taste
Friday’s ad is for Tuborg, from 1983. Showing “Today’s Tuborg,” which apparently is all about being “The Best of Both Worlds,” whatever that means. I only know what it doesn’t include.
No Jocks.
No Jokes.
No Cowboys.
No Horses.
No Mountains.
No Sunsets.
No Songs.
No Tricks.
No Gimmicks.
Nothing But Great Beer Taste.
Beer In Ads #980: The Number-One Draft In The East
Thursday’s ad is for Schaefer, from 1975. Using the curious tagline “The Number-One Draft in the East,” along with their long-running slogan, “Schaefer, when you’re having more than one.” Plus there’s that great foam comb-over.
Beer In Ads #979: With Straight-From-The-Barrel Taste
Wednesday’s ad is for Narragansett Lager Beer, from 1963. Billing itself as “One of America’s Great Breweries,” presumably thanks to it’s “straight-from-the-barrel taste” that’s also “Light, Mild and Refreshing.” Plus there’s a beautiful shot of the brewery, though I can’t tell if that’s a photograph or a painting.
Beer In Ads #978: Riding the Rheingold Rocket
Tuesday’s ad is for Rheingold Beer, from 1947, and features Miss Rheingold from that year, Michaele Fallon. She’s riding a roller coaster called the “Rocket,” with her dog on her lap. I can’t imagine the dog is happy about that. There was a famous Rocket roller coaster in Ocean View Amusement Park in Norfolk, Virginia, but it was torn down in 1979, after filmmakers competed the movie “The Death of Ocean View Park.”
Beer In Ads #977: Whose Serve?
Monday’s ad is for Pabst Blue Ribbon, from May 1942. This one involves a ping pong, err … table tennis, match and was created by well-known illustrator Albert Dorne. Using the Pabst tagline about 33 to 1, that’s also the score in the game, which sparks a bit of a goofy discussion.
Beer In Ads #976: Goodbye 200!
Friday’s ad is for Pabst Blue Ribbon, from April 1942. It’s a bowling themed ad, a popular sport in beer ads, at least up until the 1960s or 70s. The man bowling didn’t convert a split, sailing the ball between two pins, placing his 200 game in jeopardy, apparently. Luckily using some pretty tortured 33 to 1 logic, he managed to make his 200 game and beat the competition by 20 points.
Beer In Ads #975: One Beautiful Beer
Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.
Beer In Ads #974: There’s Only One Favorite
Wednesday’s ad is yet another one for Miller High Life, this one from May of 1950. Showing cartoons of American leisure, and the many occasions when a beer might be in order, it’s a stylish, if a little chaotic, ad. I don’t recall High Life labels having “Old Original” on them, just below the word “Beer?” Anybody remember that?
Beer In Ads #973: For The Taste Of Your Life
Tuesday’s ad is another one for Miller, this one from 1957. Showing quite a steak dinner spread, and the tagline “For the taste of your life ‘Go first class.'” Who’s hungry now?
