Monday’s ad is for Miller, from the buttoned-down 1950s. Getting ready for what I assume is a cocktail party, complete with a ham and casserole, paired with Miller High Life. Looks like it should be some swinging party.
Mapping Beervana
Today’s infographic was created by Portland Monthly for their Oregon Beer Guide and is entitled Mapping Beervana’s History. Showing the connections between the many Portland breweries and their founders and brewers, it makes clear just how incestuous the beer industry is, not just in Portland, but quite frankly everywhere.
Click here to see the poster full size.
Beer In Ads #971: What Does It Mean, Anyway?
Friday’s ad is for Schlitz, from the 1960s. It’s part of a series of minimalist ads, this one presumably showing the phonetic pronunciation of the word gŭśtō, their adspeak term for describing Schlitz beer, and then asking “What does it mean, anyway?” Good question. Hard to imagine this was a particularly effective ad.
Beer In Ads #970: Don’t Drop Our Name Here
Thursday’s ad is for Schlitz, from the 1970s. It’s an environmental ad, and by “Don’t Drop Our Name Here,” they mean not to drop your empty cans on the beach and litter. They even created a new contraction for the ad copy, suggesting where you could put your empties. “The nearest trashcan’ll do.” Conservation of letters, too, I suppose.
Beer In Ads #969: A Great Irish Name …
Wednesday’s ad is for “A Great Irish Name … Guinness.” I believe the ad is from the mid-1950s and is for Guinness Ale – Beer, a pair of brands they no longer make, though when exactly they discontinued them, I’m not sure. The ad shows the bottle for Guinness Brite Lager Beer full, and the Guinness Brite Ale being poured into a glass, though I don’t recall either of them, so perhaps they were already gone when my drinking days begin in the 1970s.
Beer In Ads #968: Centlivre’s Nickel Plate Beer
Tuesday’s ad is for Centlivre’s Nickel Plate Bottled Beer, from Fort Wayne, Indiana. It was one of the brands from the C. L. Centlivre Brewing Co., founded in 1862 as the The French Brewery, and later known as the Old Crown Brewing Corporation.
Beer In Ads #967: The New Big Name In Beer
Monday’s ad is for “The New Big Name In Beer,” whose name you undoubtedly know. No? I guess this ad campaign from the later 1940s for Brewer’s Best Premium Pilsener Beer wasn’t quite as successful as they’d hoped.
Beer In Ads #966: Three Horse Ale
Friday’s ad is for Three Horse Ale, from 1884. The beer was produced by the Long Island Brewery, and that’s about all I know about it.
Beer In Ads #965: Taste The Gusto Life
Thursday’s ad is for Schlitz, from 1974, when they were still using the globe with the Schlitz buckle on it. Still, I can’t help but wonder what the heck a “Gusto life” might be? But apparently it involves sailboats.
Beer In Ads #964: El Toro Bravo
Wednesday’s ad is for Schlitz Malt Liquor, from — guessing by the pull-tab — around the 1960s or early 70s. The bull logo and the skirt design around the bottom look positively Aztec. But the bull in the ad, he just looks mad.
