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Jay R. Brooks on Beer

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Pedigrees Of Common Hop Varieties

June 8, 2013 By Jay Brooks

hops-2
Today’s infographic is a dizzying chart of Pedigrees of Common Hop Varieties, created at the University of Minnesota, who began doing hop research in 2010. They describe the poster as a “24×36-inch poster [that] displays the pedigrees for over 40 varieties of hops developed by English, American, German, and Japanese breeding programs. From Brewer’s Gold to Bravo, Centennial to Millenium, Chinook to Challenger.” It’s also available for purchase.

pedigrees-of-common-hops
Click here to see the chart full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: History, Hops, Infographics

Beer In Ads #905: Falstaff The One That Got Away

June 7, 2013 By Jay Brooks


Friday’s ad is yet another one for Falstaff, and is a third one by the well-known illustrator J.F. Kernan. This one shows another trio of men, and a dog, on a fishing and camping trip on the bank of a river. One of the men appears to be telling a story about the size of the fish that he almost caught.

Fallstaff-one-that-got-away

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #904: Falstaff Fishing

June 6, 2013 By Jay Brooks


Thursday’s ad is another one for Falstaff, and is also by the well-known illustrator J.F. Kernan. This one shows a trio of men fishing from a boat in a river. It looks like one of the guys just hooked a big one, but looks none too sure of his ability to reel him in.

Kernan-falstaff-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #903: Falstaff Hunting

June 5, 2013 By Jay Brooks


Wednesday’s ad is for Falstaff, from some time in the late 1940s or 50s, I’m guessing. I think it’s most likely the original artwork for ad ad, and it’s signed by the well-known illustrator J.F. Kernan, who passed away in 1958. Kernan was also known for his many Saturday Evening Post covers, similar to Norman Rockwell. This one shows a hunter out in the woods, reaching for his rifle, which was resting on top of a case of Falstaff beer, as a deer runs by in the background.

Kernan-falstaff-hunting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Craft Beer: A Hopumentary

June 5, 2013 By Jay Brooks

craft-beer-hopumentary
Here’s an interesting video on craft beer by a Jeremy Williams entitled Craft Beer — A Hopumentary. What’s cool about it is that it features Ron Lindenbusch from Lagunitas, Craig and Beth from City Beer Store, Andy French from Southern Pacific Brewing, Zeitgeist, and homebrewer Nathan Oyler. My favorite factoid: craft beer represents 7% of the market, but employs 50% of the employees in the industry.

Filed Under: Beers, Just For Fun Tagged With: California, History, Northern California, San Francisco, Video

Beer In Ads #902: Molson’s Completes The Picture

June 4, 2013 By Jay Brooks


Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.

Molsons-1957-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #901: You’ll Love The Difference!

June 3, 2013 By Jay Brooks


Monday’s ad is for Schlitz, from 1961. Showing a woman wearing too much makeup, and a party dress, lying in a hammock with a mug of beer, with a curious rhombohedron drawn around the can of Schlitz. I”m not even sure why.

Schlitz-1961-hammmock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #900: Columbia Brewing Co.

May 31, 2013 By Jay Brooks


Friday’s ad is for the Columbia Brewing Co. of St. Louis, Missouri, from 1896. I love these old 19th century ads that were such artistic marvels. It’s hard not to love such patriotic posturing, trying to rule the world of beer.

Columbia-brewing-1896

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Missouri

Beer In Ads #899: Anheuser-Busch Brewing Association

May 30, 2013 By Jay Brooks


Thursday’s ad is for the Anheuser-Busch Brewing Association, from the 1890s. I love these old 19th century ads that were such artistic marvels. Though I confess I’m not sure why there’s a baby about to fall, but who’s still hanging on to their empty glass.

Anheuser-Busch-1890s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History

Beer In Ads #898: Finest Beer I Ever Tasted

May 29, 2013 By Jay Brooks


Wednesday’s ad is for Schafer, from 1948. Yesterday, Porter and I just watched Blazing Saddles — me for the umpteenth time and Porter for the very first time — so a Hedy Lamarr (“that’s Hedley!“) seemed the perfect ad for the day.

Schaefer-HedyLamarr1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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