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Jay R. Brooks on Beer

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The Belgian Kings

November 9, 2013 By Jay Brooks

belgium
Today’s infographic, De Belgische Koningen, is a chart of Belgium’s six kings, although a seventh was crowned earlier this year. I met King Philippe this past June, when he was still just the crown prince and was leading a trade delegation to San Francisco. Plus, today is last full day in Belgium, though so far we’ve had no sign of the king.

the-belgian-kings
Click here to see the chart full size.

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: Belgium, Infographics, Politics

Craft Beer: Can It. Drink It. Enjoy It.

November 8, 2013 By Jay Brooks

beer-can-beer
Today’s infographic is about craft beer in cans, created by West Side Beer Distributing. The stats on the infographic were as of June of this year.

craft-beer-can-it
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Cans, Infographics

Belgium: A Nation Divided

November 7, 2013 By Jay Brooks

belgium
Today’s infographic isn’t strictly about beer, but the politics of Belgium. But I thought it was relevant because I’m in Belgium this week, visiting breweries throughout the Northern part of the country.

Belgium-nation-divided-sm
Click here to see the infographic full size.

Filed Under: Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Belgium, Infographics, Politics

Understanding Alcohol Consumption In England

November 5, 2013 By Jay Brooks

uk
Today’s infographic, in honor of Guy Fawkes Night, is entitled Understanding Alcohol Consumption in England, and was created by Money Expert. Unfortunately, a lot of it is based on England’s recommended “Alcohol Units,” which were shown to have been created completely arbitrarily a few years ago, yet continue to be used by the government and related health organizations.

alcohol-comsumption-in-england
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Infographics, UK

The Big Four’s Regional Breakdowns Compared

November 4, 2013 By Jay Brooks

world-map
Today’s infographic is yet another pair of slides from a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. The first shows that worldwide, the beer industry is dominated by four global conglomerates, ABI, Heineken, SABMiller and Carlsberg.

big-4-1

The second slide shows the market share for each of the four companies in the major regions of the world.

big-4-2

Filed Under: Breweries, Just For Fun Tagged With: Big Brewers, Business, Infographics, International, Statistics

Peek Analytics Interactive Beer Map

November 3, 2013 By Jay Brooks

twitter
Today’s infographic is an interactive beer map of “the consumer followers of over 2500 beer and microbrewery Twitter accounts.” It was created by PeekAnalytics, who “is an enterprise-class social audience measurement platform that provides rich demographic insights to marketers allowing them to better identify and qualify social consumers. What Nielsen® does for television and radio audiences – PeekAnalytics does for social.”

The default map is the New York City area.

PeekAnalytics-beer1

But you can “discover the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland” using their interactive map. Here, for example is California.

PeekAnalytics-beer2

And here’s the greater Bay Area.

PeekAnalytics-beer3

But check out your own city using PeekAnalytics Beer Map.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Infographics, Social Media, Twitter, United States

How Is Beer Made?

November 2, 2013 By Jay Brooks

beer-ingredients
Today’s infographic is a simple illustration showing the basic steps for brewing beer. It was created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011.

how-is-beer-made

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Science of Brewing

Shelf Placement Strategies

November 1, 2013 By Jay Brooks

beer-shelf
Today’s infographic is titled “Marketing & Advertising,” but it’s really all about shelf placement and the fight for prime real estate on store shelves. It was also created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. In my experience, craft brewers do pay attention to this, especially the regional brewers, but the big boys have honed it down to a fine science, and use computer software to maximize their efforts.

shelf-placement

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Business, Infographics

Pumpkin Beer Chart

October 31, 2013 By Jay Brooks

halloween
Today’s infographic is a Pumpkin Beer Chart, created in 2009 by Ferment Nation and features ten pumpkin beers.

pumpkin_beer_chart
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Halloween, Infographics

Production Margins: Cost Breakdowns For Large Breweries

October 30, 2013 By Jay Brooks

pie-chart
Today’s infographic is titled “Production Margins,” and it’s a pie chart showing the Cost Breakdowns for a Large Breweries. It was created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. Not surprisingly, the raw materials to make the beer is the lowest percentage, while packaging and taxes eat up over half of the costs alone.

brewery-costs-breakdown

Filed Under: Breweries, Just For Fun Tagged With: Business, Infographics

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