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Historic Beer Birthday: Otto Bremer

October 22, 2024 By Jay Brooks

schmidt-mn
Today is the birthday of Otto Bremer (October 21, 1867-February 18, 1951). He was born in the Lower Saxony (Niedersachsen) area of Germany, and along with his brother Adolf, settled in Minnesota, in the St. Paul area.

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Bremer was a German American banker and philanthropist. He founded Bremer Bank and the Otto Bremer Foundation, which grants funds for use in the communities where the banks operate. His brother Adolf married brewer Jacob Schmidt’s daughter, and by 1901, Adolf and Otto Bremer owned 25 percent of the Jacob Schmidt Brewing Company stock. When Schmidt passed away in 1911, the Bremer brothers took control of the brewery. When Adolf died in 1939, Otto assumed the role of president of Schmidt’s brewery until he died in 1951.

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Otto Bremer with a sandwich and a beer.

Here’s a partial history of the Jacob Schmidt brewery during the time the Bremers were involved, from Wikipedia:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer

Upon Schmidt’s death in 1911 the Bremers took full control of the company and continued to see success and growth. In 1920 National Prohibition came to Minnesota and stopped the production and sale of intoxicating beverages. Schmidt’s was one of the few breweries to see success and remain open all throughout prohibition in offering nonalcoholic beverages or near beers such as Malta and City Club as well as other beverages. It was rumored that Schmidt’s continued to produce real beer during prohibition complete with a secret underground tunnel that allowed for beer to be transported from the brewery on the bluffs to awaiting ships on the Mississippi river below. None of these rumors were ever confirmed though.

Since Schmidt’s never stopped production of beverages in the brewery it was one of few breweries in Minnesota that was ready to produce real beer when prohibition was lifted in 1933. Schmidt’s re-released City Club beer as an strong beer with the new slogan of “Tops in any Town”. After prohibition Schmidt’s saw widespread success and continued to grow. This Success brought attention to the Bremer family leading to the kidnapping of Edward Bremer by the Barker-Karpis gang on the 16th of January, 1934; he was released on the 7th of February of the same year with 200,000 bail. As Schmidt’s continued to grow becoming the 7th largest brewery in the country by 1936 it was decided offering City Club in cans would be more profitable and became one of the first brewers in Minnesota to offer beer in cans. Like Hamm’s Schmidt’s offered beer in flat top cans, but became one of the only brewer to switch back to cone top cans after. During World War II Schmidt’s was granted a contract from the government to supply beer to the troops, made possible by a long standing friendship between the Bremers and Franklin D. Roosevelt.

In 1951 Otto Bremer died and City Club beer began to be phased out. In 1954 due to mounting pressure and competition from outside National Brewers the Bremers decided to leave the brewing industry and sold the company to Detroit based brewer Pfeiffer.

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And here’s another biography of both Adolf and Otto Bremer, from Funding Universe:

Otto Bremer and his younger brother Adolph immigrated to the United States from Germany in 1886. The Midwest, where the young men settled, had experienced a period of rapid growth: the population had exploded and business opportunities were abundant. Otto Bremer’s first job was as a stock clerk for a wholesale hardware business in St. Paul, Minnesota. In 1887, he took a bookkeeping position with the National German-American Bank–he had three years of elementary banking training in Germany, according to a Ramsey County History article by Thomas J. Kelley. Bremer eventually became chief clerk.

The boom days of the 1880s were followed by a bust in the early 1890s. Banks in St. Paul’s sister city of Minneapolis went under. The National German-American Bank had to suspend operations for a time. By the end of the decade, the nation was in a deep economic depression.

Otto Bremer left the National German-American Bank at the turn of the century to make a run for the office of city treasurer. A well established and respected member of the community by this time, he won the election and served for five terms. (He had an unsuccessful but closely contested race for mayor in 1912.) Meanwhile, his brother Adolph was making his own headway in St. Paul’s business community. One connection led to a romance as well. Adolph married Marie Schmidt, the daughter of North Star Brewery owner Jacob Schmidt, in 1896.

While serving as city treasurer, Otto Bremer became a charter member of the board of directors for the American National Bank. The bank was formed in 1903 through the merging of two St. Paul banks. Bremer held 50 of the 2,000 shares of capital stock. The charter members of the board of directors, well aware of potential pitfalls, operated a conservative banking business, unlike the days of wild growth when banks and customers were extended beyond their means.

Brother Adolph’s responsibilities also continued to grow. When the brewery was reorganized as the Jacob Schmidt Brewing Company in 1899, he was named president. Adolph Bremer took over operating control when Schmidt died in 1910. He brought Otto in as secretary and treasurer shortly thereafter.

As Adolph gained ownership in the brewery, Otto Bremer increased his holdings in the bank, becoming a major shareholder by 1916. Adolph joined his brother on the American National Bank board of directors that year.

In 1921, Benjamin Baer, the bank’s second president and an original board member, died. Otto Bremer was named chairman. He also bought much of Baer’s stock and by 1924 gained controlling interest in the bank.

The brewery and its sales agencies in rural Minnesota, North Dakota, and Wisconsin provided a direct link to the Bremers and American National Bank in St. Paul. The brewery or the Bremers owned the land or buildings the sales agencies occupied, creating a starting point for further business relationships in the communities.

Otto Bremer became an advisor to local bankers, who often formed corresponding partnerships with American National. Dependent on the cyclical agricultural economy, country banks needed loans from city banks with a more diverse and therefore a more stable of base of business. Otto Bremer formed a deep commitment to the rural communities, and when economic disaster struck he was there to help.

Trouble began with a ramp-up of farm production in response to the needs created by the United States’ entry into World War I. Farmers began planting more acres and buying expensive machinery. Agricultural land increased in value. Farmers took out larger loans to drive the expansion. Demand collapsed following the war. Harsh weather conditions in the Midwest further hampered farmers. Loans went unpaid. A recession hit the nation in 1920, taxing city banks supporting the stressed country banks.

“Bent on maintaining the public trust in the country banks, Otto Bremer loaned them his good name and his money. Throughout the 1920s banks came into the fold of the American National Bank or the Bremer group,” wrote Kelley. Eventually, Bremer had to begin borrowing against his assets to keep country banks afloat.

By 1933, he held large or controlling interests in 55 banks in Minnesota, North Dakota, Wisconsin, and Montana, apart from his holdings in American National. However, he was $8 million in debt. The backing of Adolph Bremer’s shares in the Jacob Schmidt Brewing Company and a loan from the Federal Reconstruction Finance Corporation helped Otto Bremer keep his stock in American National and the country banks in the family.

Despite the one-two punch delivered by the farm recession and Great Depression, the Bremer brothers had kept control of both the brewery and the bank. When Adolph Bremer died in 1939, Otto Bremer succeed him as president of the Jacob Schmidt Brewing Company.

Otto-Bremer-1943
Otto Bremer in 1943.

In 1943, he created the Otto Bremer Company. The bank holding company consolidated his holdings in the country banks and would protect them from being sold to settle his estate, according to the Kelley article.

The Otto Bremer Foundation was formed the next year to make charitable grants in the communities served by the country banks. The ownership of the Otto Bremer Company was transferred to the foundation in 1949. After Bremer’s death in 1951, the banking chain entered an extended period of consolidation. The brewery was sold in 1954, but descendants of Adolph Bremer held stock in American National until it was sold to Milwaukee-based Firstar Corp. in 1996.

Otto-Bremer

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Minnesota

Historic Beer Birthday: Theodore Hamm

October 14, 2024 By Jay Brooks

hamm
Today is the birthday of Theodore Hamm (October 14, 1825-July 31, 1903). He was born in Emmendingen, Emmendingener Landkreis, Baden-Württemberg, Germany. Hamm emigrated in 1856 with his wife Louise to the United States and settled in St. Paul. In the 1860s, Hamm assisted brewer Andrew F. Keller, so that he could expand his business. The brewery was taken as a security deposit. When the Keller brewery went bankrupt, it became the property of Hamm, and he founded the Hamm Brewing Company in 1865.

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Here’s another early history of the brewery, from Minneapolis Urban Adventures:

Theodore and Louise Hamm, a young German immigrant couple, found a home in St. Paul, Minnesota in 1856. In 1864, entrepreneur Andrew F. Keller, the owner of a small brewery called the Excelsior Brewery (then producing 500 barrels a year) needed money for expansion. Theodore lent the money with the brewery as collateral. When Keller defaulted on the loan, Theodore Hamm was the owner of a brewery. The size of the work force grew, as did the total number of barrels brewed. In 1865 there were 5 employees that brewed 500 barrels a year, which grew to 75 employees brewing 40,000 barrels a year in 1885. In 1894 the brewery expanded to include a bottling works, followed by artificial refrigeration in 1895. In 1894 an open house was held and free samples of beer were handed out, beginning the long tradition of brewery tours. The brewery was incorporated in 1896, giving Theodore the title of president and William the titles of vice-president and secretary. The line to succession of the brewery was thus established, as the brewery remained in domain of the Hamm’s family for 100 years.

The brewery continued to expand from 8,000 barrels in 1879, to 26,000 barrels in 1882, to 600,000 barrels in 1915. This growth was stymied from 1919-1933 during prohibition. During prohibition, the plant was kept open and an array of products including near beer, industrial alcohol syrups and soft drinks were produced. Soon after the death of his father, William Hamm Jr. started the greatest expansion effort in the tenure of the brewery. The capacity was doubled and the plant was modernized. EC Nippolt, vice president and general manager of the company, estimated that an increase of at least double the number of employees from 150 to 300 or 400. An estimate from newspaper accounts reveals an expenditure of $300,000 in immediate improvements to be made to the plant.

theo-hamm
Here’s another brief history from the brewery’s Wikipedia page:

The Theodore Hamm Brewing Company was established in 1865 when, a German immigrant Theodore Hamm (1825-1903) inherited the Excelsior Brewery from his friend and business associate A. F. Keller, who had perished in California seeking his fortune in the gold fields. Unable to finance the venture himself, Keller had entered into a partnership with Hamm to secure funding. Upon Keller’s death, Hamm inherited the small brewery and flour mill in the east side wilderness of St. Paul, Minnesota. Keller had constructed his brewery in 1860 over artesian wells in a section of the Phalen Creek valley in St. Paul known as Swede Hollow. Hamm, a butcher by trade and local salon owner, first hired Jacob Schmidt as a brew master. Jacob Schmidt remained with the company until the early 1880s, becoming a close family friend of the Hamms. Jacob Schmidt left the company after an argument ensued over Louise Hamm’s disciplinary actions to Schmidt’s daughter, Marie. By 1884, Schmidt was a partner at the North Star Brewery not far from Hamm’s brewery. By 1899 he had established his own brewery on the site of the former Stalhmann Brewery site. In need of a new brewmaster, Hamm hired Christopher Figge who would start a tradition of three generations of Hamm’s Brewmasters, with his son William and grandson William II taking the position. By the 1880s, the Theodore Hamm Brewing Company was reportedly the second largest in Minnesota.

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Theodore’s obituary was published in the American Brewer’s Review:

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Hamm’s Brewery c. 1900.
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Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Minnesota

Historic Beer Birthday: Jacob Schmidt

October 9, 2024 By Jay Brooks

schmidt-mn
Today is the birthday of Jacob Schmidt (October 8, 1846-September 2, 1910). He was born in Bavaria, Germany, but moved to America, worked at breweries in New York and Milwaukee, then settling in Minnesota, in 1866. In St. Paul, he was brewmaster at Hamm’s, and later left to brew for August Schell and some breweries in the midwest. In 1884, he returned to St. Paul and bought a 50% share of the North Star Brewery, but it burned to the ground, a total loss, in 1899. With his daughter and son-in-law Adolph Bremer, he acquired the Christopher Stahlmann, Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

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Surprisingly, I could find very little biographical information about Jacob Schmidt himself, not even a photo. Here’s a short biography from Find-a-Grave:

Businessman. Born in Bavaria, Germany, he arrived in America at the age of 20 and after working at several breweries for five years, he settled in St. Paul, Minnesota. In St. Paul, he was the Brewmaster for the Theodore Hamm’s Brewing Company, when he left this position in 1900, to become owner and founder of the Jacob Schmidt Brewing Company. He became one of the first brewers to sell more than 10,000 barrels in Minnesota, along with being one of the first brewers to bottle his own beer. He died at age 63 in St. Paul, Minnesota.

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The Schmidt “Castle” brewery in 1905.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

jacob-schmidt-brewery-framed
And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

schmidt-aerial
This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

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Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

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In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

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The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

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Schmidt’s also hired famed artist Norman Rockwell to do one of my favorite pieces of advertising art for them.

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It’s a pretty awesome piece, but not the only work in beer he did. For more, see Norman Rockwell’s Beer.

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The thing I personally remember about Schmidt’s was their collectible cans which were all over the place when I was a kid. There was a seemingly endless variety of their can designs, and I have read that it really helped keep the business afloat, at least for a time.

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Jacob-Schmidt-Brewing-Company-T-Shirt-XL-Beer-Vintage

Filed Under: Birthdays, Just For Fun Tagged With: Bavaria, Germany, History, Minnesota

Historic Beer Birthday: Anthony Yoerg

October 5, 2024 By Jay Brooks

yoerg
Today is the birthday of Anthony Yoerg (October 5, 1816-July 5, 1896). He was born in Bavaria, was trained there as a brewer, and came to America when he was 29, settling first in Pittsburgh, then Illinois, before settling in St. Paul, Minnesota in 1848. In 1869, Anthony and his son built Minnesota’s first brewery, and began selling beer the following year, in 1870.

anthony-yoerg

Here’s a short biography of Anthony Yoerg:

Anthony Yoerg, born in Bavaria in 1816, arrived in St. Paul in 1848. After a failed attempt at running a butcher shop, he and his son, Anthony Yoerg, Jr., began construction of Minnesota’s first brewery that winter near where Washington and Eagle once met (just bellow the current civic center parking lot). Their first beer was sold the following spring. In 1870 the Yoergs moved their operation across the river to Commercial (Ethel) & Ohio St. This new location was equipped with the latest in steam-powered equipment as well as five cellars excavated into the sandstone bluffs to serve as fermentation and storage holds for the popular lager beer.

Anthony Yoerg died July 5, 1896, leaving his family to operate the brewery as the Yoerg Brewing Co., which they did successfully even through Prohibition, when they produced soft drinks. Beer began flowing again after Repeal and the Yoerg Brewing Co. continued operation up until 1952.

The brewery buildings were eventually occupied by the Harris Plumbing Company. On September 26, 1958, the main building caught fire and was eventually razed.

Anthony_Yoerg_Painting_WEB

This account is by Dave C. of the Minnesota Beer Activists:

Anthony Yoerg was “Minnesota’s first commercial brewer. Born in 1816, Yoerg was born in real beer country, Bavaria Germany. He was trained as a brewer in Bavaria and moved to the United States when he was 29. He jumped around the country a little before landing in St Paul in 1848.

By the following year, Yoerg was already up and brewing in the area behind the Eagle Street Grille where he could use the bluffs to store his beer in which it was famously referred to as “Cave-Aged”. By the time 1871 came around his beer was in such demand that the brewery was getting too cramped and he needed to relocate. Finding a new location was as simple as looking across the river.

The new brewery was built on the corner of St. Paul’s Ohio and Ethel streets. Here Yoerg had the perfect 47-degree climate for the storage and aging of the beer and more than enough room if needed for any future expansion of the brewery. Soon his new brewery was producing up to 50 barrels of beer a day and things were looking up for Yoerg and his crew.

By 1880 the brewery had entered “the modern age” and installed steam power. The work crew consisted of around 20 workers including the brewmaster Joseph Slappi… (I could make a joke here but I won’t). In the next decade the styles were expanded by offering Pilsner (of course), Lager and Culmbacher, (not exactly sure what style that is but Kulmbacher is currently a beer in Germany which is made in…Kulmbach). On a side note Yoerg had a slogan for their Royal Export beer and that was “The Queen of beers”…yeah I’m not sure what was going on in those caves but those guys spent way too much time together haha. Also, is this where Budweiser got the inspiration for their slogan?

Sadly, in July of 1896 Anthony Yoerg died. After which Yoerg’s five sons took over the business and continued on.

yoerg-brewery-illustration

By far, the most and best information about Anthony Yoerg, the Yoerg Brewing Co., and the entire family, can be found at Yoerg’s Beer, a contemporary effort to bring back the Yoerg beer brand to Saint Paul. They also have a lot of history and images of all things Yoerg Beer.

Saint Paul has a rich and storied brewing history, and it all started with the opening of Minnesota’s first brewery in 1848; The Anthony Yoerg Brewing Company. Minnesota, and in particular Saint Paul, had one of the largest German populations in the country back then, and these immigrants brought with them the great art of brewing. The German technology was much more advanced than the British influences that were prevalent at the time, and Minnesota had all the required ingredients to brew great beer; terrific water sources and lots of farmland to grow barley and hops.

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Anthony Yoerg was born into a brewing family on October 5th, 1816 in the Bavarian village of Gundelfingen. At 19 years of age, he immigrated to the United States and first settled in Pittsburgh Pennsylvania. Soon after he relocated to Galena Illinois and finally moved to a new Minnesota settlement on the Mississippi River called Saint Paul. For a very short time Anthony ran a butcher shop in a German neighborhood on the West Side but he quickly decided to change careers and opened a small brewery in the German ‘Uppertown’ neighborhood not far from today’s seven corners.

For 21 years Yoerg ran this little brewery with great success and Saint Paul was a becoming quite popular in the Midwest with up to 12 breweries operation at one time. But the Yoerg Brewery was the most revered of them all, and produced hearty, Bavarian styled beers that were the standard bearers of the state and the benchmark that every new Minnesota brewery would try to recreate. In 1871, Anthony built a great stone brewery across the river on Ohio Street on the West Side, just two blocks from Water Street. A mile of underground cooling caves were created and this new operation was a true, fully automated brewery that was the envy of breweries nationwide. Production was now up to 50 barrels of beer a day, and by 1881, they were producing over 20,000 barrels of beer a year. Ten years later and production has almost doubled with the brewery now producing over 35,000 barrels a year and they were one of the biggest breweries in the state (With Theodore Hamms and Jacob Schmidt far behind him).

Yoergs-Beer-Labels-Yoerg-Brewing-Co

Yoerg’s ‘Cave Aged’ beers were produced exclusively from Minnesota grown Barley and 100% Washington State Hops. The water source was a deep well dug on the Brewery property and the Yoerg’s had their own Bavarian cooper on staff that made and designed all their own oak cooperage. The bottling line was the finest available and the family was constantly upgrading their equipment. The Yoerg Lagers were produced utilizing the steam process, this meant that the beers were brewed at warm temperatures using lager yeasts, and the finished products were the richest and most lavish beers on the market. The family was also famous for hiring other German immigrants back then to work at the brewery (the entire staff were almost all Bavarian born).

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Yoerg Brewery employees in the 1880s.

And here’s Yoerg’s obituary:

Yoerg_obituary

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Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Minnesota

Historic Beer Birthday: William Hamm Sr.

September 26, 2024 By Jay Brooks

hamm
Today is the birthday of William Hamm (September 26, 1858-June 10, 1931). William Sr. was the son of Theodore Hamm, who founded Hamm’s Brewery in St. Paul, Minnesota. William Sr. took over for his father when Theodore retired and ran it until he died shortly before prohibition was repealed, and his son William Jr. took over.

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Here’s a brief history from the brewery’s Wikipedia page:

The Theodore Hamm Brewing Company was established in 1865 when, a German immigrant Theodore Hamm (1825-1903) inherited the Excelsior Brewery from his friend and business associate A. F. Keller, who had perished in California seeking his fortune in the gold fields. Unable to finance the venture himself, Keller had entered into a partnership with Hamm to secure funding. Upon Keller’s death, Hamm inherited the small brewery and flour mill in the east side wilderness of St. Paul, Minnesota. Keller had constructed his brewery in 1860 over artesian wells in a section of the Phalen Creek valley in St. Paul known as Swede Hollow. Hamm, a butcher by trade and local salon owner, first hired Jacob Schmidt as a brew master. Jacob Schmidt remained with the company until the early 1880s, becoming a close family friend of the Hamms. Jacob Schmidt left the company after an argument ensued over Louise Hamm’s disciplinary actions to Schmidt’s daughter, Marie. By 1884, Schmidt was a partner at the North Star Brewery not far from Hamm’s brewery. By 1899 he had established his own brewery on the site of the former Stalhmann Brewery site. In need of a new brewmaster, Hamm hired Christopher Figge who would start a tradition of three generations of Hamm’s Brewmasters, with his son William and grandson William II taking the position. By the 1880s, the Theodore Hamm Brewing Company was reportedly the second largest in Minnesota.

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Hamm’s Brewery c. 1900.

And here’s more about William, from Beer Capital of the State — St. Paul’s Historic Family Breweries, by Gary J. Brueggeman:

Theodore and Louisa were the parents of six children – five girls and one boy. The lone son, curly-haired William (1858-1931) was the heir to his father’s business. William Hamm worked at the brewery in an executive capacity for forty years, serving as general manager from 1880 to 1891, vice president-secretary from 1891 to 1903, and president from 1903 until his death in 1931. In addition to his brewing activities, William was heavily involved with his steamboat business, his and his father’s milling and realty companies, and Democratic Party politics.

Although Theodore was the brewery’s official president until his death from a heart attack on July 31, 1903, he unofficially retired from active management in 1891. Thus, it would be essentially under William’s direction that the Hamm Company would emerge as not only the state’s leading brewery, but as a bona fide national entity.

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William Hamm’s wedding photo.

This was part of “The Hamm’s Brewery Past, Present and Future,” written by Mark Thompson in 2000 for a Friends of Swede Hollow presentation:

William Hamm was taken out of school at the age of 13 years and taught the brewery business. He would later succeed his father.

The size of the work force grew, as did the total number of barrels brewed. In 1865 there were 5 employees that brewed 500 barrels a year that grew to 75 employees brewing 40,000 barrels a year in1885. In 1894 the brewery expanded to include a bottling works and that was followed by artificial refrigeration in1895. In1894 an open house was held and free samples of beer were handed out and the long tradition of brewery tours began, along with the creation of a booklet a “Modern Brewery” in 1903. It explained the brewing process and illustrated all the rooms in the brewery. (Harris 2-3) In 1886 Theodore and Louise made a trip back to their homeland in Herbolzheim, Germany. While his father was away William built a mansion for his father at 671 Greenbrier, Street, St. Paul. The Hamm’s mansion joins 3 other houses that were occupied by 3 Hamm sisters. Theodore lived there until his death and it was then occupied by William until his death and it remained unoccupied by a Hamm’s family member until it was burned down by an arsonist in 4/21/1954. On Theodore’s return home from his homeland, he saw the need for a shift in leadership to his son William. The brewery was incorporated in 1896, leaving Theodore with the title of president and William having the title of vice-president and secretary. The line to succession of the brewery was thus established as the brewery remained in domain of the Hamm’s family for 100 years.

The brewery continued to expand from 8,000 barrels in 1879 to 26,00 barrels in1882 to 600,000 barrels in1915. This growth was stymied from 1919-1933 during prohibition. Theodore died in 7/31/1903 leaving an estate valued at $1,114,388.20. The five sisters were given 500 shares to the brewery with the rest of the brewery being left to William.

William Hamm, having been indoctrinated to the brewery at a young age, was well prepared to take on the role as president of the brewery. William was the first Borealis Rex in the first St. Paul winter carnival in1886. He also was very much involved in the civic duties of the city. From 1889-1890 he was a city council member and council president in1890. From 1890-1902 he worked with the park board to develop the park system. And he privately donated a plot of land near his home later to be named Cannon Park. William expanded his business interest to form Hamm’s Reality in1896. Hamm funded many developmental projects in downtown St Paul. In 1899 Hamm’s became president in the Northwest Theater Circuit, which had 150 showhouses in the Upper Midwest. Two motion picture theaters were built. The State Theater in Minneapolis and the Capital Theater in St. Paul.About the same time the Hamm’s Building was built and still stands today.

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The Hamms on vacation.

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Filed Under: Birthdays, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: William Hamm, Jr.

September 4, 2024 By Jay Brooks

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Today is the birthday of William Hamm, Jr. (September 4, 1893-August 20, 1970). He was born in Minnesota, and was the grandson of Theodore Hamm, who founded Hamm’s Brewery in St. Paul, Minnesota. He was also the son of William Hamm Sr., who took over for his father when Theodore retired and ran it until he died shortly before prohibition was repealed, when his son William Jr. took over.

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Here’s a short biography from Find-a-Grave:

William Hamm, Jr., was the grandson of Theodore Hamm, founder of the Hamms Brewery. William Jr. inherited the Chairmanship of the company from his father. In 1933, William Junior was kidnapped by the Barker-Karpis Gang as he walked home for lunch. Hamm was released after 3 days in exchange for a $100,000 ransom.

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Here’s a brief history from the brewery’s Wikipedia page:

The Theodore Hamm Brewing Company was established in 1865 when, a German immigrant Theodore Hamm (1825-1903) inherited the Excelsior Brewery from his friend and business associate A. F. Keller, who had perished in California seeking his fortune in the gold fields. Unable to finance the venture himself, Keller had entered into a partnership with Hamm to secure funding. Upon Keller’s death, Hamm inherited the small brewery and flour mill in the east side wilderness of St. Paul, Minnesota. Keller had constructed his brewery in 1860 over artesian wells in a section of the Phalen Creek valley in St. Paul known as Swede Hollow. Hamm, a butcher by trade and local salon owner, first hired Jacob Schmidt as a brew master. Jacob Schmidt remained with the company until the early 1880s, becoming a close family friend of the Hamms. Jacob Schmidt left the company after an argument ensued over Louise Hamm’s disciplinary actions to Schmidt’s daughter, Marie. By 1884, Schmidt was a partner at the North Star Brewery not far from Hamm’s brewery. By 1899 he had established his own brewery on the site of the former Stalhmann Brewery site. In need of a new brewmaster, Hamm hired Christopher Figge who would start a tradition of three generations of Hamm’s Brewmasters, with his son William and grandson William II taking the position. By the 1880s, the Theodore Hamm Brewing Company was reportedly the second largest in Minnesota.

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Hamm’s Brewery c. 1900.

Unfortunately, he’s perhaps best known not for having successfully run his family’s brewery, but for an incident that occurred in June of 1933. While he was walking home for lunch on that summer day, he was kidnapped by the Barker-Karpis gang and held for a $100,000 (which is over $1.8 million in today’s dollars). The family paid the money two days later, and he was released, but the crime reverberated beyond Saint Paul and became a national story. Up until that time, the Minnesota city was corrupt and allowed gangsters and criminals to stay in the city, even finding them lodgings and women, as long as they promised to behave within the city limits. But the kidnapping broke that bargain, and within a year most of the cities corrupt police and officials had either resigned or were facing jail time. You can read more about it in “A Hamm’s ransom: How the kidnapping of one of St. Paul’s most prosperous brewers reshaped a corrupt system,” “Abducted in St. Paul!” or read accounts from the time in Read All About 1933.

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William Jr. and his wife Marie Hersey Hamm.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Armin Louis Neubert

August 2, 2024 By Jay Brooks

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Today is the birthday of Armin Louis Neubert (August 2, 1864-July 3, 1946). He was born in Wolkenstein, Saxony, Germany. His father died when he was five, and he grew up with an uncle, who allowed him to train as a brewer while attending school. After a stint in the German-Saxon Army, he moved with his uncle to the United States. After helping his uncle set up his American business, he moved from city to city working for prominent breweries for several years before finally settling in Minnesota, spending twenty years as the head brewer of the Minneapolis Brewing Co., though his official title was “Production Superintendent.” The year after he took the job, he introduced the popular “Grain Belt Beer.”

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In 1900, the Minneapolis Brewing Co. bought the Black Hills Brewing Co. in Central City, South Dakota. A new brewery was built, designed by Armin Neubert and he was also named vice-president when the business was reorganized.

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When Neubert retired from the Minneapolis Brewing Co. in 1914, he moved his family to Central City, which he’d become fond of during his numerous visits there over the years, and continued to work at Black Hills. Unfortunately, the brewery closed at the beginning of 1917 when the state voted to start prohibition two years before the national prohibition, though it stayed in business by switching to soft drinks and near-beer. But it was a pain in the ass, and Armin apparently was disheartened by what had happened to the industry he loved and the brewery was closed in 1927, and sold the next year. “After that, he moved to a ranch he’d bought near Great Falls, Montana and became a wheat farmer. But after a few years he turned the ranch over to his son and retired to Santa Cruz,” California.

Apparently, a new Black Hills Brewing Co. is in the works, though it gives the original founding date as 1878.

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But after prohibition ended in 1933, Neubert was lured back into the brewery industry and was asked to get involved in reopening the old Salinas Brewery, in California.

Armin was to receive equity in the new company as payment for his engineering work, and his son, Armin K., who had an engineering degree, was included in the deal. The Salinas Brewing & Ice Company was opened and soon gaining recognition for its excellent “Monterey Beer.” Armin, Sr. was brewmaster, and Armin, Jr. was the treasurer of the firm.

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Eventually, Neubert ended up owning the Salinas Brewery outright, with his son, who’d been involved since the beginning, as president.

Then in February of 1937, Rettenmayer met with an untimely death, followed in November by the death of a prime stockholder and director of the company, Dr. Wm. Fehliman. This resulted in the restructuring of the company in 1938, and the Neubert family gaining sole control. The company’s name was changed to the Monterey Brewing Co., with Armin, Jr., president.

There’s surprisingly very little information about Neubert, and no pictures I could find, and almost everything here is from the website Brewery Gems. They also have a much fuller biography of Armin Neubert.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, Germany, History, Minnesota, South Dakota

Historic Beer Birthday: Adolf Bremer

July 24, 2024 By Jay Brooks

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Today is the birthday of Adolf Bremer (July 24, 1869-October 9, 1939). He was born in Minnesota and married the daughter of Jacob Schmidt, who had been a brewer with Hamm’s, and others. Gremer and Schmidt partner in buying the Christopher Stahlmann Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery, and for a time Brewer was its president. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

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Here’s a very short biography from Find-a-Grave:

Businessman. Financier and president of Jacob Schmidt Brewing Company. The son-in-law of Jacob Schmidt and the father of Edward Bremer, who was a 1934 kidnap victim of the Barker-Karpis gang.

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Adolf with his son, Edward Bremer.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

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And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

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This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

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The Schmidt “Castle” brewery in 1905.

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

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In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

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The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Otto Schell

July 15, 2024 By Jay Brooks

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Today is the birthday of Otto Schell (July 15, 1862-January 14, 1911). He was born in New Ulm, Minnesota, the son of August Schell, who founded August Schell Brewing Co. Schell’s Brewery is still in business today, and is still owned by the family who started it. “It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002.” When August died in 1891, he left the brewery to his wife Theresa, with his son Otto as manager of the brewery. “While the brewery mourned the loss of its founder, Otto became its driving force. In 1902 the brewery was incorporated and Otto was elected president, his mother Theresa was elected vice-president, and his brother-in-law George became secretary-treasurer. Otto was president from 1902 until his untimely death in 1911.

This is his obituary from the New Ulm Review, for January 18, 1911:

It would be difficult to call in mind the death of any citizen in this community that came with more shocking effect and produced a more sincere mourning throughout the entire city than does that of Otto Schell. Is it possible that the man of sturdy physique and with healthy and pleasant countenance, seen on our streets but the day before, greeting his friends and acquaintances in his usual pleasant way should now lie cold in death? Yes it is true. Otto Schell died about 10 o’clock, apparently of no other cause than a choking spell which according to the first reports, was due to a severe cold he contracted some time ago. An autopsy held over his body however revealed the fact that his sudden death was cause by uraemic poison due to kidney trouble of severeal years standing. Even on the morning of the day of his death he resumed his regular duties at the office of the brewery continuing same until noon. Before going home he called on his aged mother who lies at the point of death. This was his daily custom. Being somewhat indisposed he remained at home that afternoon, but was able to partake of a hearty supper. At about 8 o’clock, however, his condition became such as to necessitate a physician who promptly responded, but whose help was of no avail, The end came at 10 o’clock.

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In the death of Mr. Schell New Ulm loses one of its most prominent and public spirited citizens. Having been born and reared in this city its welfare was always uppermost in his mind. His ardent love for the beauties of nature prompted him to convert the surroundings of his home and establishment into a veritable beauty spot. This trait also made him valuable to the community at large in the capacity as park commissioner, which office he held for several years. His loss is furthermore keenly felt by various enterprises in which he was interested in a financial and social way, such as the New Ulm Stone Co.; the Brown County Agricultural Society; the Citizens State Bank; the New Ulm-Maennerchor; the 2nd Regiment Band; the Sons of Hermann Lodge; the Freemasons; the Arbelterverein, etc. The State Horticultural Society elected him a Life-member. He also belonged to the State Brewmasters Association. Although he never held a political office he was ever ready to be of servce to the community by lending his assistance with his practical knowledge, ability and experience.

The relation of the deceased as employer of his employees was such as to give evidence to his manly character and kindness of heart. This sincere sorrow manifested by them at the announcement of his death gave ample proof of the high esteem in which he was held by everyone in his employ.

The highest tribute, however that can be paid to any man is his ideal attitude toward the immediate members of his family. And in this respect too much can not be said in honor of the deceased. Although the loss of Mr. Schell is a heavy blow to the community it will be most keenly felt by his wife, children and all relatives. A loyal and true husband, a loving, kind and affectionate father, a dear brother, a devoted son, a good neighbor will be missed in the Schell home.

He had the rare faculty of strictly attending to his own business and never allowing himself to be unduly influenced by any faction sentiment. Herein lies the secret of the fact that he was probably as popular a man in all factions as as ever lived in the confines of this city.

Otto Schell was born July 15,1862 in New Ulm. He received his education in the public schools of this city. At the age of 16 years he went to St. Paul, attending a business college in that city. Completing this course he became a student at the Mankato Normal School. Having finished his business education he worked in his father’s office for about one year. When 19 years old he made a journey to Germany, visiting his father’s native town where he remained a little over a year. On his return he resumed the office work at his father’s brewery.

On the 6th of October, 1885 he was married to Miss Adelia Schwertfeger of New Ulm. After the death of his father, August Schell, the deceased managed the extensive business for his mother. When in the year 1903 the brewery was converted into a stock company he became the president and business manager of the new concern, which position he held up to the time of his death. In 1901 he made another trip to Germany being accompanied by his wife and two children.

Mr. Schell is survived by his wife and two children, Walter. 16 years and Mrs. Cleveland Frederich of Springfield; his aged mother, Mrs. August Schell; three sisters, Mrs. Geo. Schneider, Mrs. Geo. Marti of this city and Mrs. Yoerg, of Winthrop and one brother, Adolph of Portland, Oregon.

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And this is the portion of the Schell story from Immigrant Entrepreneurship that discusses Otto’s involvement in the brewery:

August Schell navigated the challenges of developing a rural business by strengthening family ties in the brewery’s operation. Like many small business founded by immigrants, family dynamics played a large role in the company as the children grew older. They would play a more crucial role in brewery operations as August Schell became increasingly unable to walk due to steadily worsening rheumatoid arthritis. He turned over day-to-day operations to his family in the late 1870s. The first family member to emerge within the company was Schell’s oldest son, Adolph. Adolph traveled to Chicago to learn brewing techniques and train at another brewery before coming back to New Ulm. By 1879, Adolph was directly involved in managing the company. Though August Schell initially appointed his younger son, Otto, as master brewer for the firm, by the mid-1880s he had decided that Otto was better suited than Adolph to take the reins of the company.

After attending public school in New Ulm, Otto attended business college in St. Paul and completed a business education degree at nearby Mankato Normal College. When he was nineteen years old, Otto lived for a year in his father’s German hometown while studying brewing. After returning to the U.S., he began working in the brewery’s business office. The exact reasons behind August Schell’s decision to groom his younger son as his successor are no longer known, but soon after Adolph’s brief period as brewmaster and Otto’s return to New Ulm, Adolph was shifted out of key leadership roles in the company and given a variety of other jobs. Adolph then established his own business distributing Schell beer in areas a few hours west of New Ulm, and later moved to California in 1889 to start a fruit and chicken ranch. Though newspaper reports highlighted Adolph’s desire for a better climate as the deciding factor in his move, family reports emphasized the growing enmity between the brothers. By the early 1880s, Otto Schell had taken control of the brewery’s operations. When August Schell died after becoming increasingly weakened by arthritis at the age of 63 in 1891, he had ensured that his company would continue to prosper while still remaining in family hands.

Such family politics along with the frontier challenges and his growing competition spurred August Schell and his son, Otto, to expand and innovate. By 1879, August Schell’s continuous expansion had created a massive brick brewery with several outbuildings on the bluffs of the Cottonwood River. The main brewery was 150 feet long and from 30 to 80 feet in depth. Two main copper brew kettles dominated the brewery – one with a 25-barrel capacity and the other with a 12-barrel capacity. Underneath the main floor of the brewery were seven separate stone cellars for lagering beer and malting barley. There were four ice houses capable of storing 700 tons of ice. The ice was harvested from the Cottonwood River which ran 100 feet below the brewery at the bottom of the cliff. Each block of ice would be attached to tongs and hauled by a team of horses to the cellars via a rope and pulley system.

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Schell Brewing Company’s physical plant grew even more once Otto Schell took over daily operation of the company and initiated a major renovation of the brewery. In 1887, the company installed bottling equipment in order to reach broader regional markets and appeal to retailers and consumers who did not wish to purchase an entire barrel of beer at one time. The brewery kept expanding the market for its beer as railroads made transporting beer into new regions easier. For example, in 1890, the company built an ice house in St. James, Minnesota, (about 30 miles south of New Ulm) as a distribution point. In the fall of 1890, Schell erected a new two-story brick building to house beer and ice, as well as a barley storage house to take the place of an older framed building, at a cost of $7,000 for both ($179,000 in 2011 dollars). By 1891, Schell’s produced nearly 9,000 barrels of beer a year. Otto Schell proposed to more than double the brewery’s capacity so that it could produce over 20,000 barrels a year. The expansion would take the company to a production level that only a few other breweries in the state could match, even in the Twin Cities. With plenty of cash netted from doing a brisk business over the previous several years, Schell plowed the money back into the physical plant. He hired a Chicago architect to design the changes. Throughout much of the fall and winter of 1892-1893, the brewery shut down in order to complete the rebuilding effort. For approximately six weeks, new roads were built around the facility. Shell spent almost $20,000 ($510,000 in 2011 dollars) on constructing this modernized and expanded brewery. Most of the new expansion was completed just as the Panic of 1893 derailed the United States’ economic engine. Without having to rely upon loans or banks to stay solvent, however, the Schell Brewing Company weathered the Panic of 1893 remarkably well.

Otto Schell both expanded the brewery’s physical plant and invested heavily in new, expensive machinery to stay at the head of the crowded brewing industry in New Ulm. In 1895, the company again expanded by building a four-story malting house adjacent to the brewery with the intent of manufacturing malt on a commission basis. In the mid-1890s, the brewery upgraded its machinery including a new copper kettle able to produce 125 barrels of beer at a time, steel mash tubs and tanks, and other up-to-date equipment. In 1897, Otto Schell traveled to St. Louis, a city with a sizeable German-American community, to buy ice machines for better refrigeration of beer and improved ventilation. Otto Schell invented and patented a new machine and a new method for separating hops from beer in 1902. This innovation cut the costs associated with filtering the beer in half, which further increased revenue in the long term.

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The Schell brewery seen from a distance.

When Otto Schell incorporated the August Schell Brewing Company in October of 1902 at $300,000 ($8,090,000 in 2011 dollars), he established a tradition of appointing only family members to the board of directors. The original board of directors listed Otto Schell as president, Theresa Schell, his mother and the wife of founder August Schell, as vice-president, and George Marti as secretary and treasurer. When Otto Schell died at the age of 48 in 1911, George Marti, August Schell’s son-in-law, took over as president of the August Schell Brewing Company. Operation of the company has remained within the Marti family ever since.

Though August Schell Brewing Company remained a relatively small regional brewery (one among many prior to Prohibition) compared to giants such as Anheuser-Busch and Schlitz, the close ethnic ties cultivated by German immigrants and organizations in New Ulm helped the firm to maintain a distinct identity and regional appeal. Continued family connections also played a role in sustaining the August Schell Brewing Company during Prohibition when it produced root beer (1919 Root Beer) and candy to stay afloat. Considering how few breweries remained viable outside of the large corporate breweries in post-Prohibition and post-World War II America, the fact that New Ulm boasted two breweries into the 1960s is noteworthy but also reflects the regional support for local brewing operations. After over 100 years in business, Hauenstein Brewing Company, Schell’s closest and most direct competition in its marketplace, closed its doors permanently in 1969. Such persistence proved stronger in rural ethnic communities like New Ulm where linguistic ties held people closer to others like them compared to similar sized ethnic communities in larger cities.

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Social Status, Networks, and Public Life

Although the Turnverein organization aided August Schell’s initial rise in Cincinnati and later New Ulm society, Schell’s growing wealth and regional prominence soon made him a respected public figure beyond his status as a Turner. By the late 1870s, August Schell could indulge in developing his interests outside of business. He spent considerable wealth to design and create a new family mansion and elaborate gardens in the 1870s. Acting the part of a respected member of society, August Schell became a patron of the arts by hiring a young, and eventually notable, artist, Anton Gag, to help in the creation of his mansion. Like his father, Schell delighted in the outdoors and everything associated with it. He continually added to his deer park, the symbol of his brewery, which eventually grew to include sixteen deer by the time of his death in 1891. Every time an animal was added to his menagerie, the newspapers reported it. For example, while there were plenty of native deer in the area, Schell imported a tame fawn from Wisconsin to inhabit his backyard. Numerous wild animals from the Upper Midwest increasingly called the Schell deer park home, including wild geese, cranes, and pheasants. Schell’s tastes in animals ran to the exotic as he got older. In 1890, the newspaper reported that Schell’s pet monkey had escaped from its cage and was only captured five days later.

As August Schell rose in public prominence, he gradually separated himself from the local Turnverein. Schell remained a member of the Turners until his mid-fifties in 1884. Neither of his sons became members of the New Ulm Turnverein (though his son-in-law, George Marti, who eventually took over the family business in the early twentieth century became a member in 1879). Even prior to 1884, though Schell may have remained a member of the Turners, he became less prominently involved in the organization. Due to rising tensions between Turners and non-Turners in the region, Schell’s actions are not surprising. Small-town, frontier societies, in particular, breed familiarity and close ties but also sharp resentments among a population where everyone was a known quantity. The stark differences in worldviews of the Catholic German-Bohemians (who formed the bulk of the working class in New Ulm) and the liberal Turners like Schell who disdained organized religion bred underlying tensions within the community. Schell and his fellow Turners dominated the public life of New Ulm for decades. Even into the 1890s, the Turners still controlled the six-member school board that set the curriculum, hired teachers, managed the land owned by the school district, and planned construction of new schools. The total removal of religion from the schools, enforced by Turner school board members, angered many citizens of New Ulm. The Turners’ outright opposition to religion was anathema to religious parents at time when elsewhere in the United States the separation of church and state was much more loosely interpreted by school boards. This strong conviction flowed naturally out of their freethinking, liberal philosophy. Education, they believed, was the best means to combat the mysticism and superstitions bred by organized religion. Controlling the public school board, the Turners stamped their liberal philosophy upon the schools’ curriculum. For example, they used German-language textbooks published by the Turners. The public schools closed for Turner holidays as well. Furthermore, the school board held their meetings at Turner Hall. Though the Turners themselves continued using German as their primary language for years to come, they insisted that English receive primary consideration in the public schools. Their children would be raised as Americans who would be comfortable in an English-speaking world. This sentiment was not embraced by all within the borders of New Ulm. The 1892 annual New Ulm school meeting during which new school board member would be elected became a referendum on Turner influence in New Ulm in all areas of public life. One of the candidates that won a seat on the board in this election was a prominent businessman, Charles Silverson, owner of the Eagle Roller Mill in New Ulm and an immigrant from Baden as well. Silverson and his allies now openly charged the Turners with manipulating the public school system and the city’s politics.

Schell-brewery

Whether intentional or not, Schell and his family were conspicuously absent among the business leaders who participated the fight over control of the public school system of New Ulm. For immigrant entrepreneurs like Schell, getting caught up in such social and political divisiveness could have had clear financial repercussions among a knowledgeable customer base with alternate choices. Although Schell held a strong market presence in south-central Minnesota, he still faced competition not just from other breweries in New Ulm but from even more distant breweries, especially with the advent of the railroad. Seeking to maintain the widest customer base, Schell likely knew he would lose market share if he, his family, or his company were perceived as part of the simmering social crisis in the region. The Schell Brewing Company, like nearly all small-town businesses, had to negotiate intensely personal tensions within the local community in order to thrive. Market share and financial success were often impacted not simply by their product alone but by public perceptions of the company and its leaders.

Although factions within New Ulm hardened their animosity towards each other, the Schell Brewing Company remained above the fray. These examples of opposition to the Turners provide a valuable window into the community during the crucial period in Schell’s company history when control was passing from August Schell to his son, Otto. Well before the conflict of the 1890s, the Schells’ had become regarded as major public figures in New Ulm and the surrounding region not because of their status as Turners but because of their beer. Without alienating their old Turner allies and connections, the Schell family withdrew from membership in the Turners just as the non-Turner population increased dramatically, which proved to be a wise business move for the firm (perhaps as forward-looking as any other decision in the company’s history). The conflict could have led to the family being branded as elitist Turners. Instead, the Schell family retained their long-developed status as widely respected businessmen.

Schell Brewery workers around 1900.

Schell-deer-brand-1912

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Frank Yoerg

July 10, 2024 By Jay Brooks

yoerg
Today is the birthday of Frank Yoerg (July 10, 1867-July 13, 1941). He was the third oldest son of Anthony Yoerg, who founded Minnesota’s first brewery in 1848. He “attended MIT (Massachusetts School of Technology) in Boston and worked as an architect for four years before he joined the family trade where he was a ‘collector’ from 1893-1896, the bookkeeper from 1899-1904, Vice President from 1904-1905, President from 1905-1934 and secretary from 1934 until his death in 1941.”

frank_yoerg
The brewery was known as the Anthony Yoerg Brewery from its beginning until 1896, when its founder passed away, then it was changed to simply the Yoreg Brewing Co. The brewery opened after prohibition ended, and continued in business until 1952.

Yoergs-Beer-Labels-Yoerg-Brewing-Company-1933
A Yoerg’s Cave Aged Beer label from 1933, when Frank was still president.
A new Yoerg’s Beer started up again in Saint Paul in 2015, with plans to offer the first beer shortly, and according to their Facebook page, the beer is in the bottle and they’re awaiting federal label approval, with plans to introduce Yoerg’s Bock this Fall.

yoergs_snow_skiing_-1915
Frank and Anthony Yoerg Jr. with their wives at the St. Paul Winter Carnival in 1915

Filed Under: Birthdays, Just For Fun Tagged With: History, Minnesota

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