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Beer In Ads #5190: It’s Here! Really Brewed Bock

February 2, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Utica Club or U.C. Bock Beer, which was published on February 2, 1950.  This one was for Matt Brewing Co., which was located in Utica, New York and was founded by Charles Bierbauer in 1853. Brewmaster F.X. Matt eventually bought the brewery around 1888, and today the fourth generation of the Matt family still runs the brewery. This ad ran in The Plain Speaker, of Hazleton, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Historic Beer Birthday: George Hauck

January 31, 2026 By Jay Brooks

george-hauck
Today is the birthday of George Hauck (January 31, 1832-April 20, 1912). He was born in Germany, but came to America when he was 18, in 1850, and after working in several breweries, in 1863. settled in Kingston, New York. In 1864, he and a partner, George Dressell, founded a brewery, initially known as the Geo. Dressell & Co. Brewery. Twenty years later, Dressell passed away, and Hauck became the sole proprietor, changing the name to the George Hauck Brewery. In 190s, his sons joined him in the business, and it became known as the Geo. Hauck & Sons Brewing Co., before it closed due to prohibition in 1916. It was re-opened by a few different business entities after repeal in 1933, but none proved sustainable and it closed for good in 1938.

geohauck

In “The History of Ulster County, New York,” there’s an entry on Hauck:

george-hauck-bio

hauckbuggy-1900
George Hauck and a young child in a horse and buggy, around 1900.

Here’s his obituary from Find-a-Grave:

George Hauck, president of the George Haurk and Sons Brewing Company, died on Saturday evening at his home on Wurts street, aged 80 years. He had been in failing health for some time. Mr. Hauck was born in Germany In 1832, a son of Adam Hauck. His father was a brewer by occupation. Coming to this country in 1849 be became associated with hib father In the latter’s brewery at the corner of Broome and Wooster streets in New York. Two years later they moved to Sheriff street where the brewery was continued. The son went to Cincinnati in 1852 and made a study of brewing. Four years later he returned to New York and entered the employ of Kress & Schaffer. He next went with the Lyon brewery and remained until it was destroyed by fire. From that time until 1861 Mr. Hauck entered the. employ of William Bertsche, who had a brewery where the Hoffman brewery now stands at Hone and Spring streets. Three years later Mr. Hauck and George Dressel formed a partnership and began brewing on the site of the present brewery at the corner of Wurts and McEntee streets. From the death of Mr. Dressel in 1884 until 1890 Mr. Hauck continued the business alone. The company was incorporated in that year. In 1867 Mr. Hauck married Miss Barbara Welker of Worms, Germany. Five children were born to then: John Hauck, Adam Hauck, Minnie Hauck, wife of Prof. C. W. Louis Stiehl of Oklahoma City; Louise Hauck, wife of John B. Kearney Mr. Hauck was a member of United German Lodge, No. 303. I. O. O. F., Franklin Lodge, No. 37, Knights of Pythias, the First German Sick and Aid Society and the Rondout Social Mannerchor. In politics Mr. Hauck was a staunch Democrat. The funeral will be held on Wednesday afternoon at 2 o’clock at his late residence, 115 Wurts street. Interment in Montrepose cemetery.

hauck_brewery
The Hauck Brewery.

This is short history of the brewery, from Thierry’s breweriana website:

George Hauck was born in 1832 in Germany. His father, Adam Hauck, was a brewer. George Hauck came to the United Sates as a young man in 1849. He went to work in his fathers brewery in New York City. In 1852 Hauck went to Cincinnati to contiue his brewing studies, only to return to New York 4 years later. Upon his return to New York City he went to work for Kress & Schaffer. He then went to work for Lyon Brewery until it was destroyed by fire. In 1861 Hauck went to work for William Bertsche in Rondout NY. Bertsche had a brewery on the corner of Hone and Spring Streets, later the Jacob Hoffmann Brewery would be located there. By 1864 Hauck and George Dressel formed a partnership and began brewing on the Corner of Wurts and McEntees Streets. The brewery was called Geo. Dressel and Co. Lager Beer Brewery. They were soon producing 5,000 barrels of beer a year. Hauck and Dressel ran the brewery until Dressel died in 1884. That same year that the main brick brewery building was built near the corners of Wurts St and McEntee St. The bottling plant was near the corner of Hone St and McEntee St. The bottling plant had been built earlier into a hillside with a cave at the rear of the building for cooling and storage of the beer that they produced.

The cave had resulted from an unusual partnership between a brewer and a baker. William Bertsche and his partner, Martin Uhle, had dug out the cave as a result of a business venture in October of 1856. Bertsche and Uhle had entered into a contract with Abraham Crispell to construct a “tunnel” on Crispell’s property on Holmes St (now known as McEntee St). Accordind to the contract, said “tunnel” was only be used for the purpose of storing Lager Bier”. Bertsche and Uhle would pay a yearly fee of $15.00 for the privilage of storing beer in the newly constructed cave. Records showed that the fee of $15.00 was paid to Crispell for the years of 1857, 1858 and 1859.

Later, Martin Uhle, who had been a baker, became a saloon owner and sold Bertshce’s beer and the cave that they had dug together would become the property of Geroge Hauck, Bertsche’s former employee.

Hauck then ran the brewery alone until 1890, the year the brewery was incorporated as the George Hauck Brewing Company.

George’s sons, Adam and John, became company officers.

In 1892 the Brewery was producing it’s signature “Red Monogram” beer. There even was a “Red Monogram” baseball team sponsored by the Hauck Brewing Company. In 1908, advertisements appeared in the local directory for Hauck’s “Rock Cellar Brew”. It was named after the cave that the held the bottling plant. By 1912, the brewery was turning out approximately 35,000 barrels of beer a year.

On April 20th 1912, the founder, George Hauck, died at his home after a long illness. His son, Adam Hauck, assumed the Presidency upon his father’s death. John, became the Vice-President.

In 1918, prior to the passage of the 18th Amendment, better known as Prohibition, the brewery was remodeled for the manufacture of peanut oil production. It was marketed as “Salanut”, “Refined Virgin Peanut Oil”. The brewery was now known as the Hauck Food Products Corporation. On December 9th 1920, John Hauck, 62 years of age, died at his home after a long illness. In early 1922, the Hauck Food Products Corporation was sold to Bankers Underwriters Syndicate of New York. John Kearney, Adam Hauck’s brother in-law, remained Vice-President while Adam and Mary had no part in the operation of the peanut oil factory.

In 1924, a “Near Beer” license was obtained and the production of “Near Beer” lasted four years, until 1928. Revenue Agents found the beer was over the alcohol content allowed and the “Near Beer” license was revoked.

Plagued by taxes and competition, the brewery never re-opened after the repeal of prohibition in 1933. A city directory in 1934 showed the Frank Brady Brewery as the new owner. Frank Brady continued to brew “Red Monogram” beer during his brief ownership. City directories 1935-1939 listed the Peter Doelger Brewing Corp as being located at that address. Finally in 1940 the Staton Brewery Inc was listed as a “Wholesale Beverage” distributor. Shortly afterwards, the building laid empty and became a city owned property. An oil company attempted to purchase the site, but public opposition to a zoning change stopped the sale. The Hauck buildings were demolished around 1942.

george-hauck-brewery-1930

There was also a John Hauck Brewery in Ohio, but as far as I can tell they are not related. Also, George’s brother did start his own brewery in New Jersey, which was known as the Peter Hauck Brewery.

bradytruck

red-monogram-tray

Hauck_s_Red_Mono

Filed Under: Birthdays, Breweries Tagged With: History, New York

Beer Birthday: Shane McNamara

January 28, 2026 By Jay Brooks

Today is the 37th birthday of Shane McNamara, who is a Master Cicerone and the Global Director, Innovation Quality & Beyond Beer for Anheuser-Busch InBev. He’s been with ABI for seven years, and before that he was with the Chartered Institute of Brewers and Distillers (CIBD) and before that brewed at CRATE Brewery in London. He’s originally from Australia, but lives in New York. I believe I first met Shane when Emily Sauter introduced us in Minneapolis during CBC, but we’ve run into each other multiple time since then. Join me in wishing Shane a very happy birthday.

Me and Shane at the BA warehouse for GABG judging.
Me, Emily Sauter, Shane and Max Finnance at CBC in 2023.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Anheuser-Busch InBev, Australia, New York

Historic Beer Birthday: William Tunis Ryerson

January 27, 2026 By Jay Brooks

Today is the birthday of William Tunis Ryerson (January 27, 1829-December 28, 1891). He was born in New York, and his father was a senior partner in the Ryerson and Brown Transfer Co. The Ryersons came to America in 1646, so I suspect he didn’t struggle financially too much. When he was 44 year old, in 1873, he joined the New York City brewery Yuengling & Co. on 213 Front & 4th Avenue as an investor and controlling partner. But he left just four years later to help form the New York Cab Company, which consolidated the existing taxi service in the city. Meanwhile, Yuengling closed the New York brewery in 1882. Ryerson passed away in late 1891, age 62.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: George Bechtel

January 19, 2026 By Jay Brooks

bechtel
Today is the birthday of George Bechtel (January 19, 1841-July 16, 1889). He was born in Germany, but moved to the U.S. with his parents at just six-months-old. His father was John Bechtel, who founded a brewery on Staten Island, New York, in 1853. It was initially was known as the John Bechtel Brewery, but in 1865, he sold the brewery to his son, George Bechtel, who renamed it the George Bechtel Brewery. George Bechtel continued to operate it until it closed for good in 1907.

George-Bechtel

This brief biography is from “Staten Island Brewery Barons” by Patricia M. Salmon, published in 2016:

George Bechtel was the owner and operator of the Bechtel Brewery on Staten Island. He was born in Germany and immigrated to New York with his family when he was six years old and by the age of 18 he was working in the brewery started by his father John Bechtel in Stapleton as a brewery worker. He purchased all of his father’s interests in the brewery in 1870 and by 1874 the main building was named George Bechtel’s Brewery.

By 1882, brewers at Bechtel Brewery produced about 80,000 barrels per year, which reached up to 150,000 barrels annually by the turn of the century. The business was valued at three quarter million dollars. For many years the Bechtel Brewery was the most significant business on Staten Island.

geo-bechtel
George married the former Eva Schoen, whose family has the mausoleum next to the Bechtel mausoleum, in 1865. They had four daughters, Anna, Carrie, Louise, Agnes and two sons, John and George Jr. Their six-year-old son John died in 1875.

George suffered from severe heart problems for at least two months before his death at the age of 48.

bechtels-brewery

This account is from “100 Years of Brewing,” published in 1903. The second part of the article is about John Moffat:

john-bechtel-100yrs-1
bechtels-brauerei
john-bechtel-100yrs-2

george-bechtel-brewery

This early history of the brewery is from “History of Richmond County, from its discovery to the present time,” by Richard Mather Bayles, published in 1887:

Bechtel’s Brewery, perhaps the largest of these, was located at Stapleton, where it was founded by John Bechtel, in 1853. In 1865 he sold the concern to his son, George Bechtel, the present proprietor. The capital invested here amounts to well nigh half a million dollars. In 1865 the revenue tax of this brewery was $10,000, and ten years later it had increased to $60,000. It employs about fifty hands.

George Bechtel, was born in Germany in 1840. He came with his parents to America at the age of six months, and in 1851 entered the grammar school of ColumbiaCollege. After finishing his course at that institution he began an apprenticeship in the brewery which his father had established at Stapleton in 1853. From 1860 to 1865 he occupied the position of superintendent of the establishment, and while engaged in that capacity he established the first ice-house in the East. In 1865 he rented the property from his father, and in 1870 purchased his entire interest, becoming the sole proprietor.

The original building proving too small for his rapidly increasing business, Mr. Bechtel concluded to tear it down and in its place he built the present elegant structure, special attention being given to its equipment. So energetically was the work of erection pushed that in ten weeks after the first stone was laid brewing had recommenced. The continued increase of his business is due to the high quality of excellence which he maintains in all his productions. Mr. Bechtel has been foremost in all public and benevolent matters. During the riots in 1861 he sheltered large numbers of these homeless people in the woods and sent them nourishment daily till the trouble had subsided, a circumstance which the colored people on Staten Island have never forgotten and for which they have been ever grateful.

Mr. Bechtel’s benevolent qualities show themselves on all occasions, and many poor families on Staten Island have been the recipients of his charity. It is said of him that he is ever ready to help where it is needed. In 1879 the Japanese embassy, together with the secretary of state and several other gentlemen, paid a visit to Mr. Bechtel’ s brewery. As a result they ordered one hundred thousand bottles of beer to be sent to Japan. On their return they sent him several very flattering letters and a pair of costly vases as a token of their esteem.

Bechtel-brewery-1897

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: John Stanton

January 16, 2026 By Jay Brooks

stanton
Today is the birthday of John Stanton (January 16, 1832-April 23, 1917). He was born in Ireland, County Cork, but came to American as a teen. In 1866, Stanton and a partner, James Daley bought the Abraham Nash Brewery of Troy, New York, which had been founded in 1817. They renamed it the Daley & Stanton Brewery, but a few years later, in 1880, Stanton bought out Daley, renaming it the John Stanton Brewery, which remained its name until closed by prohibition. After prohibition was repealed, it reopened as The Stanton Brewery Inc., and it stayed in business until 1950, when it closed for good.

Here’s his obituary from the American Brewers’ Review from 1917:

John-Stanton-obit-amer-brewers-review

stanton-brewery-troy

And Stanton is mentioned briefly in Upper Hudson Valley Beer, by Craig Gravina and Alan McLeod:

Stanton-upper-hudson

Stanton-Ale--Lager-Beer-Coasters-Over-4-Inches-The-Stanton-Brewery-Inc

stanton_brew
NY-STANTON-010
Stanton-Giant-Draught-Pale-Ale-Labels-Stanton-Brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5172: Join The Bock Beer Festival!

January 15, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Valley Forge Bock Beer, which was published on January 15, 1953. This ad was for the Valley Forge Brewing Co., which also the name of a brand sold by the C. Schmidt & Sons Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Robert Courtenay. This ad ran in The Newsday Nassau Edition, of Long Island, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Historic Beer Birthday: Frank Ibert

January 15, 2026 By Jay Brooks

Today is the birthday of Frank Ibert (January 15, 1859-January 15, 1911). He was born in Brooklyn, New York. His first brewery, founded in 1880, was the Joseph Eppig & Frank Ibert Brewery in Brooklyn. The following year, he left the brewery to his partner, allowing himself to be bought out, and founded his own brewery nearby, which he called the Frank Ebert Brewery. It opened in 1891, but was closed by prohibition in 1914. Some accounts suggest it may have opened earlier, and it does make sense that he wouldn’t have waited ten years to open another brewery.

Ibert-brewery-c-1898-1900
The Frank Ibert Brewery circa 1898-1900, although another source says it’s from 1902.

This account, from Ancestry.com accompanies one version of the photo above:

Evergreen Avenue, Linden Street and Grove Street Frank IBERT Brewing Company formed in the late 1880s. The brick building that housed the Brewery itself, would be to the left of the horses. Valentine HOFMANN was the proprietor of the HOFMANN Cafe, as seen to the right of the horses, behind the people in the photo. (Valentine HOFMANN, Frank IBERT and their children.) Frank IBERT and Valentine HOFMANN were brother-in-laws. There was a passage way between the Brewery and the Cafe. The IBERT’S who was the brewmeister’s home was at 404 Evergreen Ave, right above the HOFMANN Cafe. They lived for a time on the upper floor and the HOFMANN family below. With the death of Frank IBERT in 1920s, the Brewery was sold to a son-in-law of HOFMANNS’, Frank WINTERRATH. (He married Valentine’s oldest daughter Margaret in 1907 in St. Barbara’s RC Church) WINTERRATH tried to make a go of the Cafe changing the name to “Linden Gardens.” With prohibition around the corner it did not stay in business for long, even after a go at as a speakeasy. The building was destroyed by fire in the late 1950s, leaving an empty lot where the Cafe & home once.

The brewery c. 1924.

Here’s his obituary from the Brooklyn Daily Eagle:

ibert-obituary

Frank Ibert Brewery workers.

A foam scraper for Ibert’s P.O.B.— “Pride of Brooklyn.”

And here’s a short account from a Hofmann family genealogy site:

Valentine went into the liquor business and became the co-owner with his brother-in-law Frank IBERT.(Margaretha’s sister, Mary Grammich married Frank Ibert). The Frank IBERT Brewing Company and HOFMANN Cafe. It was located on the corner of Evergreen,Linden and Grove, in Brooklyn. The top 2 floors were apartments. After Prohibition went into effect the brewery no longer produced beer but it did continue in the food end, becoming “The Linden Gardens” The building remained in the family until the 1950’s when it was destroyed by fire.

In 1902, Frank also patented a beer cooler.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, History, New York

Beer In Ads #5169: Genuine Bock Beer By Iroquois

January 12, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Iroquois Bock Beer, which was published on January 12, 1950. This ad was for the Iroquois Beverage Corp. of Buffalo, New York, which was originally founded in 1830 by Jacob Roos. This ad ran in The Buffalo News, also of Buffalo, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5164: Congress Bock Beer Brewed With Creamalt

January 7, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wenesday’s ad is for Congress Bock Beer, which was published on January 7, 1959. This ad was for the Haberle Congress Brewing Co. of Syracuse, New York, which was originally founded in either 1857 or 1865. This ad ran in The Syracuse Herald Journal, also of Syracuse, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

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