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Jay R. Brooks on Beer

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Beer In Ads #2714: What’ll You Have With Christmas Balls

July 27, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on three Christmas balls hanging on a tree behind a table. On the table is a tasty-looking ham along with the usual silver tray with two bottles of Pabst and mugs on it.

pbr-1954-ornaments

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #2713: What’ll You Have Singing Carols

July 26, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on cards being held by caroling dolls which are part of a Christmas display. Behind them is a silver artificial Xmas tree, which is similar to the one my Aunt Helen always used to put up only because she thought it was expected of her (she was the most unsentimental person I ever knew). There’s also a tray ringed with snacks and two bottles and pilsner glasses of beer.

Pabst-1951-xmas-whatll

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #2712: What’ll You Have On The Boat

July 25, 2018 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a life preserver aboard a sailboat. Also on the boat are a couple pouring themselves a couple of PBRs along with a tray of light snacks.

pbr-1952-life-preserver

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2711: What’ll You Have On Ice

July 24, 2018 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in ice on an ice sculpture behind a lobster dinner with a bucket full of PBR bottles and a glass of beer being poured.

pbr-1952-ice

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2710: What’ll You Have At The Shore

July 24, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a towel draped over a beach chair overlooking the ocean, down the shore. Behind the chair is a wicker bucket full of PBR bottles and two glasses being poured. There’s also a plate of food with silverware. That’s a pretty sophisticated spread for the beach.

pbr-1953-beach

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2709: What’ll You Have With Cross-Stitch

July 22, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in cross-stitch hanging on the wall. And naturally, there are two bottles and glasses of Pabst on a silver tray below the framed needlework.

pbr-1951-cross-stitch

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2708: What’ll You Have With Cheese & Crackers

July 21, 2018 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the rind of a large red wheel of cheese. There are at least two more kinds of cheese and several types of crackers, along with two bottles and glasses of Pabst.

pbr-1952-cheese-and-crackers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cheese, History, Pabst

Beer In Ads #2707: What’ll You Have When Grilling

July 20, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking hot dogs and hamburgers. Nest the gill, as you’be no doubt come to expect, is a bucket of PBR bottles and three glasses of beer being poured.

pbr-1952-grill

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2706: What’ll You Have With Hors d’oeuvres

July 19, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in three-dimensional letters on a small wooden stand above trays of hors d’oeuvres, with a silver tray of Pabst bottles and full pilsner glasses.

pbr-1952-hors-derves

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2705: What’ll You Have In A Stein

July 18, 2018 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a large stein sitting in what looks like a paneled rec room. On the same table is two glasses and bottles of Pabst. There are also some nice looking pretzels in a basket there, too.

pbr-1953-stein

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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