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Jay R. Brooks on Beer

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Beer In Ads #2704: What’ll You Have With Ham

July 18, 2018 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the side of a large ham sitting on a silver tray. There’s also another silver tray with two bottles of Pabst poured into two beer glasses.

pbr-1953-ham

Filed Under: Art & Beer, Beers Tagged With: Advertising, Food, History, Pabst

Beer In Ads #2703: What’ll You Have In A Canoe

July 16, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the side of a green canoe. It looks like they’re grilling fish they just caught with six bottles of Pabst and two filled beer glasses. Also, check out the bottle opener that’s also a hammer.

pbr-1953-canoe

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2702: What’ll You Have In Lace

July 15, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in lace on the tablecloth. It’s a pretty fancy setting with fine china, a bouquet of roses and shiny candlesticks, along with a bottle and glass of Pabst at each place setting.

pbr-1953-lace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2701: What’ll You Have Watching Television

July 14, 2018 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the television screen while the two people watching the TV are pouring themselves a glass of Pabst.

pbr-1953-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2700: What’ll You Have With Hamburgers

July 13, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the inside of the top half of the hamburger buns across a trio of hamburgers ready to be eaten. In the foreground, there are four bottles of Pabst, with one being poured into a glass.

Pabst-1952-hamburgers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2699: What’ll You Have Fancy Banner

July 12, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a banner held up by two porcelain figurines. The whole spread looks to be pretty fancy, with two bottles and glasses of Pabst Blue Ribbon on a silver tray.

pbr-1954-fancy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2698: What’ll You Have At The Beach

July 11, 2018 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the sand at the beach. Behind the ocean and the sand, there’s a picnic blanket with food, a bucket of PBR’s and two mugs of beer. That looks like the makings of a pretty good day.

pbr-1954-sand

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2697: What’ll You Have With Puppies

July 10, 2018 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on blue ribbons, though in this case the ribbons appear to be for the three puppies on the chair. They must have won those at a dog show. On the table next to the chair is a tray with two glasses and bottles of PBR. I guess one of the dogs will have to share.

pbr-1951-puppies

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2696: What’ll You Have At A Tavern

July 9, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a tavern or inn sign that can be seen through a window, along with a dog and a flowering tree. Although the sky looks positively fake. Inside there’s a tray whose handles look like rifles, with two bottles and mugs of PBR in it. There’s also a bowl of pretzels in the foreground, so that’s the complete package.

pbr-1952-dog

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2695: What’ll You Have On A Boat

July 8, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on flags flying on the back of a boat, with a tray holding two bottles of PBR and two glasses. Curiously, the two glasses also have flags on them, and they spell out “CS” though I have no idea what that might stand for.

pabst-1951-flags

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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