Saturday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the playing cards in his hand. I’m not sure if that’s a Royal Flush. All I can say is that there will be a flush later after he’s drank those two PBR’s in the pilsner glasses on the tray.
Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in oyster crackers next to a plate filled with blue point oysters. In the foreground, there’s an ice bucket of PBR bottles, which makes sense because I’d need a lot of beer to eat that many oysters.
Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking some fish, specifically “fresh-caught bass — sizzling on the fire.” Cans of PBR are chilling in a bucket of ice. Unfortunately, I am not a fan of seafood, and apart from Fish & Chips, pretty much avoid it whenever possible, so this looks pretty unappetizing to me, but I’m confident many people would eat it with great pleasure.
Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in red, white and blue and uses the tagline. “For A Red, White and Blue Ribbon 4th What’ll You Have,” and shows four different meals you can pair with beer for your Independence Day celebrations.
Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a white tennis sweater, which is sitting on a red chair on a lawn tennis court. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Sunday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a beach ball in a swimming pool, with a tray on the side with two glasses and bottles of Pabst.
Thursday’s ad is from Pabst, from 1913. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a couple is sitting down for a meal, while their servant waits on them. The ad wonders what good would their feast be if they didn’t have an appetite or if eating it made their stomach churn. Luckily, the regular use of Pabst Malt Extract, “overcomes dyspepsia, creates a normal, healthy desire for food — aids digestion and relieves every form of stomach trouble.”
Wednesday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Restless, Sleepless Nights or Sound Refreshing Slumber?,” it again looks more like an ad for medicine than a non-alcoholic beverage. So if you’re having trouble sleeping, “the grave dangers of insomnia should not go unheeded.” Hurry up, “prompt relief is assured.” Is there anything Pabst Malt Extract couldn’t cure?
Tuesday’s ad is from Pabst, from 1914. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, an old biplane makes the point that you need nerve to do many things in life. But when your nerves start to fray, Pabst Malt Extract “Brnhs the Roses to Your Cheeks.”
