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Jay R. Brooks on Beer

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Beer In Ads #124: It’s Ortlieb Time

June 7, 2010 By Jay Brooks

ad-billboard
All this week I’ll be featuring ads from Philadelphia breweries since I’ll be there most of the week for Philly Beer Week. Monday’s ad is for Ortlieb. The ad is from 1959 and shows a couple loading beer onto their boat, with this deliciously goofy tagline. “It’s the he-man brew — that the gals love too!” The logo at the bottom also includes this curious slogan, “Ortlieb’s, the wet beer.” Hilarious.

ortlieb-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania, Philadelphia

The Great Lambic Summit

June 7, 2010 By Jay Brooks

cantillon-rdg
This event just looks awesome. After whetting my appetite at the Monk’s Cafe’s lambic dinner Tuesday night, Shelton Brothers is putting on The Great Lambic Summit at the University of Pennsylvania the following evening, Wednesday June 9, beginning at 7:00 p.m.

Here’s a description of the event:

The Lambic World is more divided, politically charged, and fraught with danger than the Middle East. So it’s a really big deal when you get Armand Debelder (3 Fonteinen) Frank Boon (Brouwerij Boon), and Jean Van Roy (Brasserie Cantillon) together at the same table. In fact, it’s never been done before.

On Wednesday evening, June 9th, as part of Philly Beer Week, these three greats — indisputably the three most traditional and authentic producers of real lambic in Belgium — will be gathered first to celebrate and praise each others’ work. Liberal quantities of special beers from each producer will be passed around, including some rare items being flown over to the U.S. for the very first time for the occasion. There will be some artistically prepared foods, naturally, including cheeses made with Gueuze from 3 Fonteinen and Cantillon. But there will also very likely be some fireworks. Even at the top, not everyone sees eye to eye, to say the least. And there will probably some discussion, and some dirt dished, about what’s going on in the darker corners of Lambic World. Dan Shelton, beer importer, lambic fan, and well-known pain-in-the-ass, will be hosting the discussion and doing his ugly best to make sure that the evening is not without controversy, just the way you like it!

It all happens under the wise and watchful eye of the Sphinx, in the Lower Egyptian Room in the depths of the University of Pennsylvania Museum of Art. The ancient inhabitants of the Nile River Valley were of course the first great civilization to make an art and religion of brewing beer — relying on unseen and then unknown wild yeasts to ferment their brew, just as the famous brewers and blenders of lambic beer in Belgium’s Senne River valley do today.

You really can’t afford to miss once in a lifetime chance to drink some extremely rare lambic beers with the people who have dedicated theirs lives to the art.

old-lambics

Here’s the lineup:

Frank Boon, Brouwerij Boon
Armand Debelder, 3 Fonteinen
Jean Van Roy, Brasserie Cantillon
The world’s best lambic beer, and good food, served.

Tickets are $50 person, cheap at twice the price. See you there!

Filed Under: Beers, Breweries, Events, Just For Fun Tagged With: Announcements, Pennsylvania, Philadelphia

Beer In Ads #105: Weisbrod & Hess

May 10, 2010 By Jay Brooks

ad-billboard
Monday’s ad is another oldie, from 1905. It’s for Weisbrod & Hess, a.k.a. Oriental Brewery of Philadelphia, Pennsylvania. It’s a complex and beautifully illustrated poster.

weisbrod-hess-1905

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania, Philadelphia

Beer In Ads #41: Schmidt’s Give Your Thirst A Taste Of Life

February 10, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is a 1960s one for Schmidt’s, a Philadelphia brewery. I love the tagline, “Give Your Thirst a Taste of Life ….” It looks more like they’re taking their beer for a ride on their bikes. How about those kicky Sixties fashions, especially the headband and purple sneakers.

schmidts-60s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Eastern States, History, Pennsylvania, Philadelphia

Heady Days in the Philadelphia Inquirer

August 16, 2009 By Jay Brooks

pennsylvania
There was an interesting look at the current state of the craft beer movement in today’s Philadelphia Inquirer by food columnist Rick Nichols. Though it’s Sam-centric, Heady Days for Craft Breweries is worth a read.

Filed Under: Beers, News Tagged With: Eastern States, Mainstream Coverage, Pennsylvania, Philadelphia

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