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Beer In Ads #4671: Which Will You Vote For To Be Miss Rheingold 1963

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Monday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In these newspaper items, from August 1962, voting for the Next Miss Rheingold is open and so these show the six finalists and reminding you to vote before the end of the month. The finalists are, from the bottom row, left to right: Carol Merrill, Chris Noel, Prue Walt, and Eileen O’Neil. ANd standing behind, left to right: Beverly Owen and Loretta Ann Rissell.

And this one, using the same photo, was published August 8, 1962:

And this one, using the same photo, was published August 2, 1962:

And finally, this is an original scan of the photo used in these articles:

Beer In Ads #4670: New Yorker Cartoon Satirizes Contest For Miss Rheingold 1963

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Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this New Yorker magazine cartoon, from August 4, 1962, artist Dana Fradon pokes a little fun at the contest for Miss Rheingold 1963, by then a New York institution.

Beer In Ads #4669: Six Heads Vie For Beer Crown Of Miss Rheingold 1963

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Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 3, 1962, there’s a photo of the six finalists hoping to become Miss Rheingold 1963, with the headline “Six Heads Vie for Beer Crown.” They are; seated, left to right: Beverly Owen and Chris Noel. And standing behind, also left to right: EileenO’Neill, Prue Walt, Carol Merrill, and Loretta Ann Rissell.

Beer In Ads #4668: Which Witch Is Which For Miss Rheingold 1963

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Friday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 1, 1962, there’s a photo giving us our first look at the six finalists to become Miss Rheingold 1963, with the headline “Which Witch Is Which?” They are; first row, left to right: Carol Merrill, Chris Noel and EileenO’Neill. Back row, left to right: Beverly Owen, Prue Walt, and Loretta Rissell.

Beer In Ads #4667: Beauty Contest Judge For Miss Rheingold 1963

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Thursday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from May 10, 1962, there’s a photo showing several of the preliminary candidates to be Miss Rheingold 1963 along with one of the judges, New York Mets’ coach Casey Stengel, who seems to be enjoying himself.

Beer In Ads #4666: Miss Rheingold 1963, Who’s Got The Glasses?

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Wednesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from April 13, 1962, there’s a photo showing several of the more than 1,000 preliminary candidates to be Miss Rheingold 1963 with the headline: “Who’s Got The Glasses?” Over a few days of judging, six finalists will be chosen, one of which will become Miss Rheingold for 1963.

Beer In Ads #4665: Batman, Robin & Miss Rheingold 1962

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Tuesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. Unlike many of the Miss Rheingolds, Kathy Kersh, went on to have quite a career in entertainment, appearing in both films and television, and continued to sing and do some modeling as she had before 1962. Probably her most remembered appearance was in two episodes of Batman during season 2 in 1966. She played Cornelia, one of the Joker’s henchmen in a two-part story: Episode 21 – “The Impractical Joker” followed by Episode 22 – “The Joker’s Provokers.” Here’s the description of “The Impractical Joker” episode:

The Joker pulls off a string of key-related pranks throughout Gotham City, then with his magic box, proceeds to snatch a priceless jeweled key right under the noses of Batman and Robin. The Dynamic Duo wise up to his ways and thwart him at their next encounter. However, the Joker has more devious plans to do away with them both before his final caper.

And this is for “The Joker’s Provokers” episode:

After a reworking, the Joker’s magic box holds the power to alter time forward and backward. Batman and Robin learn of his plans to pollute the city water supply, and butler Alfred is sent to take over as security guard at the water works. Alfred nabs the box upon the villain’s arrival, freezing him and his cronies in time, but unwittingly commits a dangerous error when he removes the box’s key.

Kathy Kersh wore a very distinctive costume which was a fan favorite. Here’s several stills from the two episodes. And she got quite a lot more out of this appearance on Batman as you’ll soon learn.

Batman, Robin and Cornelia (Kathy Kersh).
Another signed still showing Robin being kidnapped.
Kathy Kersh as Cornelia.
Joker and Cornelia.
Joker and Cornelia agin.
Batman and Robin break into Cornelia’s place.
Cornelia and Joker again.
Kathy Kersh as Cornelia.
Everyone remembers that purple outfit.

During the filming of the two episodes, Kathy Kersh became acquainted with Burt Ward, the actor who played Robin and the pair became a couple, getting married in 1967.

Burt Ward and Kathy Kersh at the wedding in 1967.
This article appeared shortly after the couple married in 1967.
This newspaper item from after the duo married.

Beer In Ads #4664: Kathy Kersh After Being Miss Rheingold 1962

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Monday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. Unlike many of the Miss Rheingolds, Kathy Kersh, went on to have quite a career in entertainment, appearing in both films and television, and continued to sing and do some modeling as she had before 1962. So here’s a selection of photos from her non-Miss Rheingold work.

This a Kersh modeling before her year as Miss Rheingold for Sea Circus, which was part of Pacific Ocean Park in Santa Monica, California.
Kathy Kersh in a promotional photo from her guest appearance on the Man From U.N.C.L.E. with one of the main stars, David McCallum.

In August if 1965, she made her singing debut on the TV show Shindig!, appearing alongside both teen idol Bobby Sherman and country singer Glen Campbell.

From a newspaper item about her appearance.
Kersh with Glen Campbell.
Singing with Campbell.
With Bobby Sherman.

She also appeared in the mainstream film “The Americanization of Emily,” which premiered October 27, 1964 in the U.S. and starred James Garner, Julie Andrews, Charles Coburn, Melvyn Douglas, Kennan Wynn, and even Sharon Tate uncredited. Kersh played “3rd ‘Nameless Broad’.” It’s actually a pretty funny movie and definitely worth a watch if you’ve never seen it.

A promotional photo of Coburn with the three nameless broads.
Charles Coburn hamming it up.
They must have done a whole photo session.
Here’s a signed promotional shot of just the three nameless broads. The other two were Janine Gray (who did a lot of TV in the 1960s) and Judy Carne (a British actress who later became famous on ROwn & Martin’s Laugh-In)
A still from The Americanization of Emily.
I’m not sure when this photo was taken but she has short, brown hair, which was not typical for Kersh during her career.
A signed promotional photo.
And another modeling photo.

Beer In Ads #4663: Merry Christmas & Happy New Year From Miss Rheingold 1962

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Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from December, Miss Rheingold 1962, Kathy Kersh, is being driven through the snow in a vintage, antique car and wishing everyone a Merry Christmas and a Happy New Year.

Beer In Ads #4662: Flavor To Spare With Miss Rheingold 1962

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Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, also from November, Miss Rheingold 1962, Kathy Kersh, is at a bowling alley in what appears to be the same scene as yesterday’s ad, but this one is a double truck (two-page) ad and seems to be just after she bowled so jubilantly the previous frame.