Thursday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a number of people are sitting at outdoor tables, perhaps a restaurant or cafe, or even some impossibly rich backyard (there is someone dressed more like a maid than a waitress in the background). I’m starting to lean toward the latter explanation since that would indeed be the more gracious living scenario. And maybe it’s just me, but the woman with black hair front and center looks like she could be Betty Page, or at least has a Better Page-haircut.

Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a top hat, white gloves, cane, and corsage sit on a table, signs of a fancy todo about to take place. Meanwhile, Schlitz is suggesting that the distinction added to a man’s attire by a top hat is the same as what they do with hop flavor. Seems like a bit of a stretch, but maybe of Fred Astaire could dance about it?

Tuesday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple rides their horses through an autumn forest as the leaves change to brilliant fall colors. But I especially love this phrasing in the ad copy: “the kiss of hops in Schlitz imparts the piquant hop flavor with none of the bitterness.”

Monday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is on a romantic canoe trip, although to be fair, one of them is doing all of the work while the other lies on a pillow. I hope at least he gets the first beer when they reach land for all his paddling.

Sunday’s ad is for Schlitz, from the 1940s. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a magician is pulling a rabbit of a hat, and the rabbit is holding a bottle of beer. I don;t care what the headline says, hat is magic.

Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is grilling the biggest freaking steak I’ve ever seen, “sizzling and savory” is right. But her man has the perfect complement, not one or two beers, but five bottles of Schlitz. They’re going to need at least that many to wash down that bad boy.

Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an older couple is by the stairs. If I had to guess, she’s going up to bed, while he’s staying downstairs for “A good night kiss” of beer.

Thursday’s ad is for Schlitz, from 1943. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with a flower in her hair is holding a beer and gazing into a mirror. What is she looking for? What does she see? Well, she doesn’t see any bitterness. Perhaps she’s too young for that, let’s check in again when she’s older and see how bitter she is then.

Wednesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a somewhat surreal scene is unfolding, with a giantess towering above a hop field, with a giant bucket filled with hops. Below her in the hop field, tint (or normal-sized) people are going about the business picking hops. Hopefully, she’s a benevolent giant.

Tuesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an over-dressed couple is on a hike through the woods when they come to a stream. So the man carries the woman across the stream, while she carries two bottles of Schlitz. I can’t help but wonder if he would have carried her if she didn’t have the beer?