Tuesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an over-dressed couple is on a hike through the woods when they come to a stream. So the man carries the woman across the stream, while she carries two bottles of Schlitz. I can’t help but wonder if he would have carried her if she didn’t have the beer?

Moday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman’s hand can be seen reaching for a glass of beer, and she’s got a big blue gem ring on her hand, leading to this groaner of a tagline, “A Gem of a flavor.” It’s quite a rock, but it seems like a stretch to tie it all together.

Sunday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, another bear sits on a park bench wearing a band uniform playing a Sousaphone. If seeing that doesn’t make you want to drink a beer, I don’t know what will. Maybe that was their plan all along?

Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, a stunning role reversal in which a rabbit pulls a magician out of his hat. At least the man is holding a giant bottle of Schlitz. Unless, of course, he’s just really small and the bottle is regular size.

Friday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another of the weird bear ads, a female bear (you can tell because of the apron) is skating across a pond of ice, delivering a tray with a bottle of Schlitz beer and two glasses. That definitely is different, although I’m not sure about the refreshing part.

Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is calling friends to invite them over to play cards (based on the man holding a deck of cards in his hands). Trying to seal the deal, he whispers in his wife’s ear, “Tell them we’ll have Schlitz.” That should do it.

Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, the same woman from a previous ad is shown very close-up, showing just a portion of her face puckering up to kiss some hop cones.

Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”

Monday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an odd one, a small bear cub wearing a nightshirt, slippers and a nightcap, and carrying a candle, is standing in front of an open refrigerator. Apparently, a late night thirst overtook the bear, and he needed a beer. That’s one civilized beer, er… bear.

Sunday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is having a candlelit party, probably stressing about last minute details. At least her maid has a tray of Schlitz beer bottles, so that’s taken care of. Check.