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Historic Beer Birthday: George E. Muelebach

August 10, 2025 By Jay Brooks Leave a Comment

muehlebach

Today is the birthday of George Edward Muelebach (August 10, 1881-January 11, 1955). He was the son of George Muelebach, who emigrated to Kansas City, Missouri, from Switzerland and founded the George Muehlebach Brewing Co. in 1868, along with his brother John Muelebach (some sources say Peter). But George E. took over the brewery upon his father’s death in 1905. In 1915, he also opened the now-historic Muehlebach Hotel, which may have taken a lot of his focus, as well as his minor league baseball team, the Kansas City Blues. By the time of George E’s passing, he had retired to California as vice-president. A year after his death, the brewery was sold to Schlitz, who closed the Kansas City brewery in 1973.

George-E-Muelebach

This is a short biography of Muehlebach from Find-a-Grave:

George Muehlebach built and operated the Muehlebach Hotel in Kansas City, Mo., which was visited by every United States President from Theodore Roosevelt. His most famous presidential connection was Harry S. Truman, who used the hotel as the White House headquarters during frequent visits to his nearby hometown of Independence, Mo. Truman stayed in Independence but conducted business in the penthouse suite of the Muehlebach hotel. It was here that he predicted his upset victory to staffers during election night 1948, and it was here that he signed the Truman Doctrine legislation aid for Turkey and Greece on 22 May 1947. 

Muehlebach was also the owner of a minor league baseball team, the Kansas City Blues (American Association). His team won the AA pennant in 1918, 1923 and 1929. In 1936, the Blues became a farm club of the New York Yankees. They won the AA championships five times in the 1930s and 1940s. The official website of Minor League Baseball calls the Blues teams of 1929 and 1939 two of the 100 greatest Minor League Baseball teams ever.

MuehlebachBrewery

And this is his obituary:

George-E-Muelebach-obit
Muehlebachs-Special-Beer-Labels-Geo-Muehlebach-Brewing-Co

And this biography was written by Barbara Magerl for the Missouri Valley Historical Society’s Special Collections:

George Edward Muehlebach assumed leadership of the
Muehlebach Brewing Company in 1905 at the young age of 23,
when George Muehlebach, his Swiss-born father and founder of
the brewery died. Educated at Sts. Peter & Paul Catholic School
and Webster School, young George graduated from Spaulding’s
Commercial College by age 17. Summer jobs at the brewery at 18th
and Main had familiarized him with all operations of the brewery,
which was founded in 1868. Under Muehlebach’s leadership the
brewery’s size and sales doubled between 1905 and 1913.

A Kansas City promoter, he built the Muehlebach Hotel at 12th
and Baltimore in 1916, became a bank director, board member of
Research Hospital, and a member of several prestigious clubs.

As a teenager, George had played first base on the Muehlebach
Brewing Company’s Pilseners baseball team, spawning a keen
interest in the sport. He owned the Kansas City Blues, twice
American Association champions, from 1917 to 1932.

Muehlebach built a half-million dollar ballpark at 22nd and Brooklyn
in 1923, the only park in its league free of billboards. Under various
names, Muehlebach Stadium was Kansas City’s ballpark until the
Truman Sports Complex was built.

After producing non-alcoholic drinks during Prohibition,
Muehlebach Brewing closed in 1929. When Prohibition ended,
George E. Muehlebach was the city’s first Liquor Control Director.
He returned to brewing in 1938 as vice-president and general
manager of a partnership with Schlitz Brewery at Third and Oak
Streets.

A personally modest man known for his fairness and generosity,
George Muehlebach died on January 11, 1955. Today the Hotel
Muehlebach is a reminder of his role in Kansas City.

Muehlebach-Pilsener-Beer-Labels-Geo-Muehlebach-Brewing-Co

The Muehlebach Hotel became quite famous in its own right, and even today is still operated as the Kansas City Marriott Downtown.

Hotel-Muelebach

Over the years, quite a number of celebrities and politicians stayed at the hotel, and here’s just a sample, from the hotel’s Wikipedia page:

During the 1928 Republican National Convention, held across the street at Convention Hall, Herbert Hoover frequented the hotel.
Howard Hughes had the presidential suite during his 1945 stay.

The Muehlebach was the White House headquarters for Harry S. Truman during his frequent visits to his home in nearby Independence, Missouri. Truman stayed in Independence but conducted business in the Presidential Suite in the hotel’s penthouse. Truman signed the Truman Doctrine legislation aid for Turkey and Greece at the hotel on May 22, 1947.

Truman predicted his upset victory to staffers at the hotel during election night 1948 (although he spent the night out of the media spotlight at the Elms Hotel in Excelsior Springs, Missouri). The Presidential Suite was later renamed the Harry S. Truman Presidential Suite following his terms of office.

Roy O. Disney spent the night in July 1956 before spending the Fourth of July in Marceline, Missouri with his brother, Walt Disney.

In 1959 the Society of American Registered Architects (SARA), founded by architect Wilfred Gregson in 1956 with the mission of “Architect Helping Architect”, held its first national conference at the Hotel Muehlebach. Gregson reported to those assembled: “You are the ones who have made the first great step toward a unified profession of architects. You are a living report that will go to every part of these fifty United States”.
In the fall of 1974, President Gerald Ford stayed at the Muehlebach when he was in town as the keynote speaker for the National FFA Convention. He shook hands with many of the FFA band members that were standing in a rope line in the lobby. The band members were also staying at the hotel the same week.

During the 1976 Republican National Convention both Gerald Ford and Ronald Reagan made pitches for delegates at the Radisson Muehlebach.

Immediately following the 1976 Republican Convention, Robert A. Heinlein was the Guest of Honor at the 34th World Science Fiction Convention held at the Radisson Muehlebach and the Hotel Phillips, directly across the Street. He was booked into the Muehlebach’s Harry S. Truman Presidential Suite for the 5-day convention held during the 1976 Labor Day weekend.

Among the other celebrity guests that stayed at the Muehlebach were Babe Ruth, the Beatles, and Elvis Presley

Muelebachs-Tip-Tray-Kansas-City-MO

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Missouri, Switzerland

Beer In Ads #5048: Oster-Bock Musicians

August 9, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1931. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Oster-Bock (Easter Bock) and shows three musician playing around a small cask of beer, while a dog laps up the drippings from a bowl below the tap. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5044: Weihnachts-Bock

August 5, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1930. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts-Bock (Christmas Bock) and shows a snowman holding mug full of beer and a small Christmas tree. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Leopold Nathan

July 30, 2025 By Jay Brooks Leave a Comment

conical-fermenter
Today is the birthday of Leopold Nathan (July 30, 1864- December 24, 1937). He was born in Laupheim, in Württemberg, Germany, in 1864. “He studied chemistry in Frankfurt am Main and became a leading expert in wine and beer processing. In 1912 he founded the Nathan-Institut, or Nathan-Institute AG.” He developed the Nathan Brewing System, the closed system using conical-cylindrical fermenters that are ubiquitous today.

This is his biography, translated from Dutch, from his page on the BeerWiki:

Leopold Nathan (Laupheim, July 30, 1864 – Berlin-Dahlem , December 24, 1937) was a German scientist, brewer and inventor. He was born at Schloss Laupheim. This slot had the disposal of a brewery, so early did not only his interest in fermentation measure that also to nature in general. Due to poor health, after doctoral education he did not go to the gymnasium, but in the doctrine of an uncle, where he could transform his love for flowers and plants into the open air into theoretical knowledge. Before his 18th he studied fruit and wine studies at Geisenheim University College. For some time he had been the assistant of Hermann Müller, better known as Hermann Müller-Thurgau, the breeder of the Müller-Thurgau grape breeder.

Nathan dedicated himself to making wine from berries and paid close attention to the yeast types used. In winter of 1888, Nathan again contacted brewing when he studied the yeast reindeer culture for three months in the famous laboratory of the Carlsberg Brewery, where Emil Christian Hansen performed groundbreaking work for the brewing industry.

In the years thereafter he made more and more of fermentation, first of berries, later also the preparation of champagne and schaumwein and sekt – the German version of champagne.

Nathan Institute

Nathan develops a new way of producing and riping beer under substantially sterile conditions, the [Nathan_Brouwerij | Nathan System]. Around the turn of the century, Leopold Nathan came to Switzerland, where he would later receive citizenship. In 1912, in Zurich, together with Ing. Gille, Bonenblust and Einstein founded the Nathan Institute. From this institute, the process and components of the brewing facilities are further improved and the commercial activities supported. The chemical department of the Technical University of Munich, Nathan, awarded his title in 1923 the title ‘Doctor ing.’.

Just a few of his patents, as filed in the U.S., include the Manufacture of vessels (1906), a Process for sterilizing closed vessels (1907), the Art of brewing beer (1918), a Process and apparatus for the filtration of beer wort for further treatment, and for the filtration of beer and other foaming liquids (1930), a Process for the elimination of the immature odoriferous constituents in brewing (1935).

The Walkerville Co-operative Brewing Company Ltd of Adelaide signed an agreement with the Nathan Institute of Zurich in November 1925 for the installation of its plant at the company’s brewery at Southwark, and this became the first Nathan system to be installed in Australia. It was a major project for the brewery, requiring the erection of additional buildings to accommodate the new equipment. Beer production commenced in the Nathan plant late in 1927, and a formal opening ceremony was held in January 1928.

Nathan Bitter was the first beer brewed and was instantly popular, being sold around Australia. The South Australian Brewing Company was becoming the more dominant brewery in the 1930’s and by the end of the decade they had purchased the Walkerville Brewery. Since the Nathan Beers were so popular they continued to make the beer at the Southwark Brewery, the brewery wanted to remove the Walkerville branding so they renamed the brewery to the Nathan Brewery.

This is Nathan’s obituary, written by H. Lloyd Hind, from the Journal of the Institute of Brewing in March of 1938:

Members will have heard with regret of the sudden death of Dr. Leopold Nathan, at Berlin. To many he was personally known through his visit to Edinburgh and London in 1930, when he addressed both Sections. His name stood very high in the brewing world on account of the great technical advances he introduced. These may possibly have overshadowed his scientific attainments, which were of no mean order. Though he lived to the age of 73, he was rather delicate in his youth, but overcame this and developed the remarkable energy which characterised him in later years. He had a varied career. Engaged first at a distillery in Erfurt, he passed on to the study of viniculture and, finally worked under Hanson at Copenhagen. Returning to Germany he was engaged in the preservation of vegetables by drying and drew attention to the possibilities of canning.

During this early stage of his career he also worked on the manufacture of fruit juices and was the first to apply pure yeast culture to wines, and was one of the earliest protagonists of the collection of fermentation gas. This work led him to study brewing, and ultimately to the rapid brewing process, with which his name is associated. The object of the Nathan process is to produce a lager beer in much shorter time than is usual. It is based on the principle of pure yeast in sterile wort. In 1900, Nathan moved to Zurich, and in 1912 founded the Nathan Institute and from there directed many installations all over the world. The output of beer brewed by his process now amounts to more than 1,500,000 barrels a year. He drew attention many years ago to the necessity of using air-free CO, and to the advantages of bottling under CO2. The University of Munich recognized the value of his scientific and technical work by conferring on him the honorary degree of doctor.

The Nathan Brewery

But it’s his brewing system that he invented and improved upon throughout his life that he’s remembered for, so let’s take a look at the Nathan System.

Nathan-brochure

This description is from the page on the Nathan Brewery, translated from Dutch, on the BeerWiki

In the early twentieth century, in climatic conditions, it was virtually impossible to brew a good beer in areas with a tropical climate. The German but Swiss resident Brewer and inventor Leopold Nathan developed a new type of brewery with a brewing method in that time. The method was aimed at not contacting the wort with direct outdoor air and significantly reducing the bearing time. Several breweries were already in use in Germany who used a Nathan installation and the results were hopeful. During this time, conventional fermenters used conventional breweries, and after a storage period of up to six months, the beer was suitable for consumption.

Nathan-brouwerij
The tight, technically well-equipped interior of a Nathan brewery.

As with the classic method, the malt is scraped and mixed with water. This mixture is then heated in steps to convert the starch into sugars during the germination. The next step is filtering out the grain residues and the remaining liquid (the wort) is boiled and hops are added. In this process the wort becomes sterile.

With the method of Nathan, the wort is removed in a special barrel of all hop and malt residues and then cooled to 5 ° C as soon as possible by means of a surface cooler. This cooler is located in a space where filtered and sterile air is blown. The chilled wort goes slowly from below into the vessel and is pumped so until the liquid is clear.

Nathan-gistkweek

Yeast

Unlike the usual open fermentation bins, aluminum barrels were used in a Nathan brewery. These cylinder conical tanks were an essential part of the Nathan Breweries. This type of tank was patented by Nathan in 1927 and are still used in many breweries. The tanks were fitted with a jacket that allowed cooling to the right temperature. The yeast – a cultured, clean culture – was added from below and kept in motion by sterile air or carbon dioxide so that the yeast process could be accurately controlled. In six to nine days, depending on the type of beer, the fermentation was completed. Because it was a closed system all carbon dioxide generated at the fermentation could be collected and reused after purification. Before use, the used material was sterilized with alcohol.

The Nathan Institute also provided “loose” yeast cultivation plants. Such an installation was placed at the Hürlimann brewery based in Zurich. At this brewery a lot of research was done on yeast and its functioning. Hürlimann brought “Birell” one of the first truly successful alcohol-free beers on the market.

The storage that took place in a classic brewery in those days was accelerated in the Nathan method by a few days a lot of small bubbles of carbonated acid (collected at the fermentation) by pumping the young beer.

Nathan-brouwerij-schema


Schematic drawing of a Nathan brewery on the back of a French-language brochure.

This is a report on a talk Nathan gave in Chicago at a meeting of the American Society of Brewing Technology in 1914:

US915791-0
This is one of his earlier patents.

And this history is from Ian Spencer Hornsey’s “A History of Beer and Brewing:”

There are also several other online accounts of Leopold Nathan. See, for example, Gary Gillman’s two posts, Leopold Nathan – Unsung Hero of Modern Brewing and Some Bio On Dr. Leopold Nathan. Then there’s also Brewing Vessels Reviewed: Cylindroconical fermenters remain a craft beer staple, The Nathan System in Australia, and Improvements in the Fermentation and Maturation of Beers.

US1988954-0
And this is one of his later patents.

Filed Under: Birthdays, Just For Fun Tagged With: History, Switzerland

Beer In Ads #5037: Oster-Bock On A Barrel

July 28, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1929. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Oster-Bock (Easter Bock) and shows a man balancing on a wooden beer barrel while holding a mug full of beer and a pipe in his mouth. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5033: Weihnachts Bock

July 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Falken Schaffhauser’s Weihnachts Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts Bock (Winter Bock) and shows a pair of goats butting heads with a holday candle behind them. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5032: Oster Bock

July 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Falken Schaffhauser’s Oster Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a stylized village being struck by lightning. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5029: Falken Schaffhauser Oster-Bock Flies

July 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Falken Schaffhauser Easter Bock Beer, and was published in 1926. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirsty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5028: Falken Schaffhauser Oster-Bock

July 18, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Falken Schaffhauser Easter Bock Beer, and was published in 1930. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirsty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer In Ads #5026: Falken Schaffhauser Oster Bock

July 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Falken Schaffhauser Easter Bock Beer, and was published in 1930. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirsty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

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