Tuesday’s ad is for Triumphator Löwenbräu, from 1940 or 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This more recent poster is for Triumphator Löwenbräu, a doppelbock brand from the brewery, Löwenbräu AG, located in Munich. The beer is still being brewed today. No one seems to know who the artist was, and at least one source thinks he or she may have been Swiss, although most believe the artist was German.

Tuesday’s ad is for an untitled work I’m calling The Smoking Beer, from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not sure if this was part of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, or something entirely different. It was created by Swiss artist Willi Eldenbenz. If you didn’t already notice it, take a close look at the shape that the smoke from the cigarette creates.

Saturday’s ad is for Dortmunder Union, from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. Swiss artist Herbert Leupin did a series of posters promoting beer by both the Swiss Breweries’ Association and the German Brewers Association. that began in the 1950s. He also later did work for specific breweries, such as Dortmunder Union.

Thursday’s ad is for an illustration of two beer glasses, from sometime in the late 1859s or 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This may have been part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, but it looks more like an early draft of something. It was created by Swiss artist Herbert Leupin.

Sunday’s ad is for Bier auf Fußball, or “Beer on Football,” from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.