Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1936. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a shepherd (?) outside of the town on a snow-filled winter night, walls looking up into the sky and seeing an illuminated star with a beer mug in its center. It was created by Swiss artist Arnold Oechslin.

Monday’s ad is for Bierbrauerei Falken Schaffhausen, from 1935. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a group of people carrying signs. One says “Festbier” and the other reads “Randenbock Munotquell,” which is immune to Google Translate, so I’m not sure what that means. It was created by Swiss artist Arnold Oechslin.

Saturday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a giant ram towering over a group of men in suits or uniforms standing around and drinking beer. It was created by Swiss artist Arnold Oechslin.

Friday’s ad is for Bierbrauerei Falken Schaffhausen, from 1933. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a gentleman in a bowler hat, carrying an umbrella, leaping over a ginormous mug of beer. It was created by Swiss artist Arnold Oechslin.

Thursday’s ad is for Bierbrauerei Falken Schaffhausen, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a giant man with a pipe and mug of beer in his hands. Below him, the rest of the normal-sized townspeople dance around the Maypole, in danger of being trampled by the giant. It was created by Swiss artist Arnold Oechslin.

Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1931. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Weihnachts Bock, or Christmas Bock, and shows a monk outside in the snow with a keg of presumably bock beer ringed by a wreath with candles on it. It was created by Swiss artist Arnold Oechslin.

Tuesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1931. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a trio of musicians — tuba, trombone, and clarinet — playing around keg of beer while two out of three have their own mug of beer, although only the tuba player is holding his. Even the dog has a dish of beer under the tap. It was created by Swiss artist Arnold Oechslin.

Monday’s ad is for Bierbrauerei Falken Schaffhausen, from 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Weihnachts-Bock, or Christmas Bock, and shows a snowman holding an Xmas tree and a mug of beer. It was created by Swiss artist Arnold Oechslin.

Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a man carrying a large barrel on his back while a dog nips at his heels. An impressive feat. It was created by Swiss artist Arnold Oechslin.