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Jay R. Brooks on Beer

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Beer In Ads #3326: Amstel Blonde

April 20, 2020 By Jay Brooks

Monday’s ad is for Heineken Beer, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The poster was created by Dutch artist Jan Wijga.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3325: Heineken, World’s Finest Lager Beer

April 19, 2020 By Jay Brooks

Sunday’s ad is for Heineken Beer, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3324: Proost! Heineken’s

April 18, 2020 By Jay Brooks

Saturday’s ad is for Heineken Beer, from 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3323: Amstel Sophisticate

April 17, 2020 By Jay Brooks

Friday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3322: Amstel Be A Man!

April 16, 2020 By Jay Brooks

Thursday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The text at the bottom:

Wees ‘n Man!
drink ‘n pittig glas
Amstel Bier

translates as “Be a Man! Drink a spicy glass [of] Amstel Bier.” I’m not sure who created this poster, although the model used looks an awful lot like the same one as yesterday’s Amstel poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3321: Amstel Beer Smile

April 15, 2020 By Jay Brooks

Wednesday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. I’m not sure who created this poster and I’m not even sure if it’s an illustration or a hand-colored photograph.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3320: Heineken’s Stout

April 14, 2020 By Jay Brooks

Tuesday’s ad is for Heineken’s Stout, from around 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch illustrator Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3319: Grolsch Special

April 13, 2020 By Jay Brooks

Monday’s ad is for Grolsch Special, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for the Grolsch Brewery (Koninklijke Grolsch N.V. ), which was founded in the Netherlands in 1615. Today it is owned by SABMiller. I’m not sure who the artist was who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3313: Fürst

April 7, 2020 By Jay Brooks

Tuesday’s ad is for Fürst beer, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for what I believe is a Dutch brewery located in Het Sas, which “is a small village in the municipality Alphen-Chaam in the Dutch province of North Brabant.” The only other word on the poster is “écluse,” which is a lock, the kind used in a canal. I do not have any idea who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2962: Beer – For Millennia

April 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Bier seit Jahrtausenden, or Beer – in For Millennia, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the September/October page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. It’s a fairly famous painting known as “Rembrandt And Saskia In The Parable Of The Prodigal Son,” although its official name is “The Prodigal Son in the Brothel,” by Rembrandt van Rijn. I suppose it’s possible Fehling copied it for the calendar, but I doubt it. It’s impossible to read, but the text in upper left-hand corner is “Joy, joy and conviviality brings cool beer for millennia.”

.

Here’s the original painting by Rembrandt:

Rembrandt_-_Rembrandt_and_Saskia_in_the_Scene_of_the_Prodigal_Son

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, The Netherlands

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