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Beer In Ads #2958: Beer – For Millennia

April 8, 2019 By Jay Brooks

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Monday’s ad is for Bier seit Jahrtausenden, or Beer – for Millennia, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the March/April page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. This is based on an old painting called Malle Babbe by Dutch Golden Age painter Frans Hals, who painted it between 1633 and 1635. I suppose it’s possible Fehling copied it for the calendar, but it’s definitely Hals’ work. It’s impossible to read, but the text in upper left-hand corner is “The cool beer has been drinking since time immemorial. Fashion drinks came and went, but the beer remained.”

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Below is the original painting by Frans Hals, which currently hangs in the Gemäldegalerie, located in Berlin, Germany.

Frans_Hals_021

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, The Netherlands

Beer In Ads #2913: Beers To Celebrate

February 22, 2019 By Jay Brooks

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Friday’s ad is for Oranjeboom, from 1945. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Oranjeboom. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. The text translates as “Beers to Celebrate,” and gove that the war in Europe had just ended, I have a pretty good idea what they were so happy about. Unfortunately, I don’t know who the artist was who created this.

Oranjeboom-beers-to-celebrate

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2911: Oranjeboom Store

February 20, 2019 By Jay Brooks

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Wednesday’s ad is for Oranjeboom, from 1950. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch artist Reyn Dirksen.

Oranjeboom-1950-Dirkesen

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2909: Oranjeboom Still Life

February 19, 2019 By Jay Brooks

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Monday’s ad is for Oranjeboom, from 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch painter Jan Wijga, who did at least two similar posters for Amstel.

Oranjeboom-1935-Wijga

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2905: Amstel Still Life Again

February 14, 2019 By Jay Brooks

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Thursday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Amstel-still-life-2-1920s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2904: Amstel Blonde

February 13, 2019 By Jay Brooks

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Wednesday’s ad is for Amstel Bier, from the 1940s, although at least once source says the 1960s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. I don’t know who the artist was, but I think he or she was going for Marilyn Monroe or Kim Novak.

Amstel-blonde

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2903: Amstel Still Life

February 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Amstel-still-life-1920s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2899: The Beer That Limburg Is Proud Of

February 8, 2019 By Jay Brooks

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Friday’s ad is for Brands Bier, from the 1950s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brand Bierbrouwerij, which was located in the town of Wijlre, in the Limburg region, located in the southeastern part of the Netherlands. It was founded in 1871, although there had been a brewery on the same site since 1340. The text at the bottom, “Het bier waar Limburg trots op is,” translates to “The beer that Limburg is proud of.”

Brands-bier-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2898: If Only I Had A Glass Of Cold Three Horseshoes Beer!!

February 7, 2019 By Jay Brooks

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Thursday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster features a man sitting in the sand on what I can only assume is a very hot day. The text at the bottom, “Had ik nu maar een glas koud Drie Hoefijzers Bier!!,” translates to “If only I had a glass of cold Three Horseshoes Beer!!”

De-Drie-Heofijzers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2895: 3 Hoefijzersbier

February 4, 2019 By Jay Brooks

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Monday’s ad is for 3 Hoefijzersbier, or three horseshoes, from around 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Bernard Leemker.

3-Hoefijzersbier-clown

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

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