Friday’s ad is for “Rainier Beer,” from the 1890s, I think, although may it was just before World War I. This poster was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows Lady Liberty holding an American shield with a bottle of Rainier Beer on it.
Thursday’s ad is for “Rainier Beer,” from 1910. This poster was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a promotional postcard showing the brewery as it looked in 1910, and suggesting that when you’re in Seattle, you should visit the brewery.
Wednesday’s ad is for “Rainier Beer,” from probably shortly after Prohibition was repealed. This poster was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a watercolor painting of Rainier beer on a silver tray. The ad was reintroducing the beer to the California market, presumably after having been out of the area for some time, at least 37 years.
Tuesday’s ad is for “Rainier Beer,” from the 1890s. This poster was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is probably from around the 1890s, as they began using this name in 1883. It shows either a very diminutive woman or a very tall beer bottle to advertise Rainier Beer, along with the wonderful tagline “There’s New Vigor and Strength In Every Drop.”
Wednesday’s ad is for Olympia, from the 1950s. I suspect this was originally a billboard ad, and it’s surprisingly colorful. A Stubby bottle of Olympia sits next to a full pilsner glass on a table in front of a grand piano. What is that box on the table to the right of the beer? Tissues, cigars or something else?
Anheuser-Busch InBev and Elysian Brewing of Seattle, Washington announced today that they had reached agreement for ABI to buy the small Elysian brewpub chain.
From the press release:
“For two decades, we’ve welcomed guests into our brewpubs and served them creative and impeccably crafted beers,” said Joe Bisacca, Elysian CEO and co-founder, who will continue with Elysian along with his partners, Dick Cantwell and David Buhler. “After a lot of hard work, we’ve grown from one Seattle brewpub to four pub locations and a production brewery. With the support of Anheuser-Busch, we will build on past successes and share our beers with more beer lovers moving forward.”
Dick Cantwell, Elysian co-founder and Head Brewer added, “Throughout our journey we’ve been focused on brewing a portfolio of both classic and groundbreaking beers and supporting innovation and camaraderie in the beer industry through collaboration and experimentation. By joining with Anheuser-Busch we’ll be able to take the next steps to bring that energy and commitment to a larger audience.”
Elysian sold more than 50,000 barrels of beer in 2014, with Immortal IPA accounting for more than a quarter of the company’s total volume.
“Elysian’s story includes everything we look for in a partner,” said Andy Goeler, CEO, Craft, Anheuser-Busch. “The team has spent their careers brewing distinctive beers in the thriving West Coast beer community and building unique venues that celebrate beer. As the fastest growing brewer in Washington, their recipe is working. Elysian’s brands are an important addition to our high-end beer portfolio, and we look forward to working together.”
In addition to the Seattle Airport Way brewery, the acquisition includes the company’s four Seattle brewpubs, Elysian Capitol Hill, Elysian Tangletown, Elysian Fields and Elysian BAR.
Anheuser-Busch’s purchase of Elysian is expected to close by the end of the first quarter of 2015. Terms of the agreement were not disclosed.
Not sure what to make of the news yet, all I know is what’s in the press release. So far, there’s been no statement from anyone at Elysian, though I suspect we’ll learn more throughout the day.
Thursday’s ad is another one for Rainier Pale Beer, made by the Seattle Brewing & Malting Co. The ad is from 1907, and also features a lovely woman holding up a glass of beer. ALso using the “vigor” theme, there’s another priceless tagline at the end: “Bubbling with life and sparkling with snappy zest.”
Wednesday’s ad is for Rainier Beer, made by the Seattle Brewing & Malting Co. The ad is from around 1900, and features a lovely woman holding up a glass of beer to the sky. I particularly love that tagline at the bottom: “There’s New Vigor and Strength in Every Drop.”
Wednesday’s ad is for Washington’s Olympia Beer, from 1959. Showing a fishing scene in the great outdoors, with fish rilling on the fire and a six-pack of Olympia cans ready to wash it all down.
Wednesday’s ad is Rainier Beer, from the Seattle Brewing & Malting Co. Like the other Rainier ad I’ve featured, For Pure Drink, it’s from the early years of the 20th century, probably in the first decade. It’s a simple ad showing a beautiful woman holding up a dainty glass of beer while leaning on a giant bottle of Rainier. And I love the message, which would be illegal in a beer ad today; “There’s New Vigor and Strength in Every Drop.”
