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Beer In Ads #5215: Another Load Of “Milwaukee’s Choicest”

April 10, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Braumeister Bock Beer, which was published on April 10, 1950. This one was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung.

There are actually two versions I found of the same ad, and I’m willing to bet good money I could find more if I really looked. It appears they created a generic ad that any distributor could add their territory and specific information in different markets. There was a white oval for the town’s name and open space at the bottom where you could list contact information for the distributor from whom to buy their beer. The first one was for Toledo, Ohio and the ad ran in the Toledo Blade, of Toledo, Ohio. The second one was for Monroe, Wisconsin and the ad ran in the Monroe Evening News, of Monroe, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio, Wisconsin

Historic Beer Birthday: George F. Gund

April 5, 2026 By Jay Brooks

Today is the birthday of George F. Gund (April 5, 1855-March 11, 1916). He was the son of John Gund, the founder of John Gund Brewing, of La Crosse, Wisconsin, and the brother of Henry Gund and John Gund Jr., who founded Lexington Brewing, in Lexington, Kentucky. George Frederick Gund founded Gund Brewing Co., of Cleveland, Ohio.

And here’s a short biography of George F. Gund:

This caricature of Gund is from the “Clevelanders “As We See ‘Em,” published in 1904.

Here’s a history of the brewery from the Encyclopedia of Cleveland History.

The GUND BREWING CO. was a small independent brewery located at 1476 Davenport St. on the city’s near east side. It was known as the Jacob Mall Brewing Co. when Geo. F. Gund (1855-1916) purchased it in 1897. Born in La Crosse, WI, Gund served as president of the Seattle Brewing & Malting Co. in Seattle, WA, from 1895-97 before moving to Cleveland and buying the Mall brewery, where he served as president and treasurer. On 1 Jan. 1900 the firm name was changed to the Gund Brewing Co. Geo. Gund also served as a trustee of the U.S. Brewers’ Assn. and as secretary of the Cleveland Brewers’ Board of Trade. In 1899 he testified before State Attorney General Frank S. Monnett against the combination created by the Cleveland-Sandusky Brewing Corp., charging that the combination loaned money without interest to saloon keepers who would take its product, and leased buildings and then turned out the customers of independent breweries. Prior to Prohibition, Gund Brewing brewed Gund’s “Finest” and Gund’s “Clevelander,” which it promoted with the slogan “A Wonderful City—A Wonderful Beer.” During Prohibition, the Gund interests turned toward previously established real estate and coffee businesses. The Gund Realty Co. (inc. 1922) and the Kaffee Hag Corp. (inc. 1914) were headed respectively by Anna M. Gund, Gund’s widow, and his son Geo. Gund both were based at the brewery address. After Prohibition, the brewery was operated by the Sunrise Brewing Co. (1933-39), then by the Tip Top Brewing Co. It closed in 1944.

gund-brewery-ohio


The Jacob Mall Brewing Co. when George Gund bought it in 1897.

gunds-clevelander

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio, Wisconsin

Historic Beer Birthday: Frederick Pabst

March 28, 2026 By Jay Brooks

Today is the birthday of Frederick Pabst (March 28, 1836–January 1, 1904). His full name was Johann Gottlieb Friedrich Pabst. According to Wikipedia, he was born in the village of Nikolausrieth, which is in the Province of Saxony, in the Kingdom of Prussia,’ which today is part of Germany. “Friedrich was the second child of Gottlieb Pabst, a local farmer, and his wife, Johanna Friederike.”

Here’s his biography from Find a Grave:

Businessman. Beer magnate who founded the Pabst Breweries. Born in Nicholausreith, Bavaria, Germany, he immigrated with his parents to Milwaukee, Wisconsin, in 1848, worked for a time as a cook in Chicago and later became captain and part owner of one of the Goodrich Steamship Lines’ ships, theHuron, on the Great Lakes. In Milwaukee, he met the prominent brewer, Phillip Best, son of Jacob Best, and before long married Phillip’s daughter Maria. After a December 1863 shipwreck near Milwaukee, Pabst bought a half interest in the Phillip Best Brewing Company so that his father-in-law could retire; at that time annual production was 5,000 barrels. Nine years later, the output was 100,000 barrels and he had become President of the company, was 37 years old and just hitting his stride. He went after the best brewmasters of his day, even traveling abroad hire the right men for his brewery. He increased its capacity by convincing the stockholders that the profits should be put into bigger and better equipment. He also traveled extensively, utilizing his personality and salesmanship to promote a nation-wide market by making the beer synonymous with fashionable people and places. Milwaukee’s German immigrant and second-generation population had more than doubled and this community was a ready market and skilled workforce for the lager breweries there. Eventually 40 distributing branches were established across the nation (12 of them in Wisconsin alone), with Chicago leading in sales, and the company’s export volume reached was nearly one-third of U.S. export sales. Under his leadership, the company became the largest national brewery in 1874; the name was changed to The Pabst Brewing Co. in 1889; and it became the largest lager brewery in the world, the first to produce over a million barrels of beer in a single year, 1892. The well-known “Pabst Blue Ribbon” label evolved from marketing and from a host of awards won at various fairs and expositions; his beer won gold medals at the Philadelphia Centennial Exposition in 1876 and the 1878 Paris World’s Fair. In 1882, the company began tying blue ribbons around the neck of each bottle of its “Select” beer to distinguish it from other brands and customers began asking for “blue ribbon” beer even before it became the official name after winning the blue ribbon at the 1893 Columbian Exposition in Chicago. Pabst was also prominent in civic affairs, and was noted for the establishment of Milwaukee’s Pabst Theater and he had also established a traveling library providing German language books for immigrants. Afflicted with both diabetes and emphysema, he attempted to regain his health in 1903 with a trip to California. After two strokes during his trip he returned to Milwaukee, soon transferred $4 million in stock to his children and died six months later.

Another account from the Wisconsin Historical Society. The WHS also has a “Historical Essay” entitled Frederick Pabst and the Pabst Brewing Company, with a deeper dive into the history of both.

Pabst, Frederick (Mar. 28, 1836-Jan. 1, 1904), brewer, business executive, b. Thuringia, Germany. He migrated with his parents to the U.S. and to Milwaukee in 1848, worked for a time as a cook in Chicago and later became captain and part owner of one of the Great Lakes ships of the Goodrich Lines. In Milwaukee, Pabst met the prominent brewer, Phillip Best, soon married Best’s daughter Maria, and invested his savings in his father-in-law’s brewing business. After Phillip Best retired, Pabst became co-manager of the company with Emil Schandein, and together they built it into one of the largest enterprises of its kind in the nation. Schandein handled the production end of the business, while Pabst traveled extensively, utilizing his personality and salesmanship to promote a nation-wide market by making beer synonymous with fashionable people and places. Eventually 40 or 50 distributing branches were established, with Chicago leading in sales, and the export volume of the company for a time was nearly one-third of U.S. export sales. In 1873 Pabst became president of the company, and in 1889 the firm name was changed to The Pabst Brewing Co. Pabst was also prominent in Milwaukee civic affairs, and was noted for the establishment of the Pabst Theater.

Fred as a younger man.

Pabst with his wife Maria Best.

Here’s yet another account, this one from the Pabst Mansion website, which today is a popular tourist attraction in Milwaukee, Wisconsin.

Captain Pabst was born on March 28, 1836 in the small town of Nicholausreith, Saxony, Germany. In 1848, at the age of twelve, his parents, Gottlieb and Fredericka Pabst, made the momentous decision to immigrate to the United States and settled in Chicago. At the age of 14, young Frederick signed on as a cabin boy on a Great Lake steamer and by the age of 21, he became a Captain. Henceforth, until the day he died, he always retained the title of Captain.

Captain Pabst’s vessels plied the waters between Chicago, Milwaukee and Manitowoc. As Captain of a side-wheeler christened Comet, he found his future wife, Miss Maria Best. Maria, born on May 16, 1842, was the eldest daughter of Phillip Best, a brewer from Milwaukee. Frederick and Maria courted for two years and were married in Milwaukee on March 25, 1862. Two years later Captain Pabst took his father-in-law’s offer to buy a half-interest in the Phillip Best Brewing Company.

Captain and Mrs. Pabst would eventually have ten children from 1863-1875. However, only five survived to adulthood, a common occurrence during the nineteenth century.

Elizabeth 1865-1891 Gustave 1866-1943 Marie 1868-1947 Frederick, Jr. 1869-1958 Emma 1871-1943

They raised their new family in a home built in the shadow of the brewing company buildings. After the company’s name was changed in 1889 to the Pabst Brewing Company, Captain Pabst pursued the idea of building on property he had acquired some years earlier on Milwaukee’s prestigious Grand Avenue. During the summer of 1892, the Pabst family moved into their new home.

At the turn of the new century, Captain Pabst’s health started to deteriorate due to a number of ailments including pulmonary edema, diabetes and emphysema. In 1903, while traveling in California, he suffered two strokes before returning to Milwaukee. After his family rallied around him, Captain Pabst slipped away and died shortly after noon on New Year’s Day 1904. His funeral, which took place in the Music Room of the mansion, was meant to be a private affair, but the enormous crowds of mourners that surrounded the mansion made it all but impossible.

pabst-stein

The Pabst website also has a time of brewery history they call the whole story.

Also, Immigrant Entrepreneurship has a more thorough account of both Captain Pabst and his brewery. This is relevant part about Frederick Pabst.

Frederick (originally Johann Gottlieb Friedrich) Pabst was born on March 28, 1836, in the small village of Nikolausrieth, Kingdom of Prussia (today Mönchpfiffel-Nikolausrieth, Province of Saxony) and was the second child of the farmers Gottlieb Pabst (1800-1880) and Johanna Friederika (née Nauland) Pabst (1806-1849).[10] His older sister, Christine (1828-1905), remained in Prussia when the rest of the family migrated to the United States in 1848. The family’s migration was initiated by several promotional letters from relatives who had settled in Wisconsin. Shortly after his father arrived in New York from Hamburg, he booked a passage for the rest of the family. Reunited, they first joined their relatives in Milwaukee, and the following year they resettled in Chicago, where Frederick’s mother died in a cholera epidemic.

In some respects, Pabst’s family story reads like the archetypal “rags to riches” narrative of the era. Initially, Gottlieb and Frederick worked in hotels (Mansion House and New York House) as a waiter and a busboy earning $5 (approximately $156 in 2014$) per month. Around the age of twelve, Frederick found employment as a cabin boy abroad a Great Lakes steamer, the Sam Ward, of the Ward Line – a job in which he established a reputation for fairness, honesty, and determination as his 1904 obituary in the Milwaukee Sentinel attested. Stationed at the cabin door on day, his superiors instructed him not to allow passengers to leave the side-wheel steamer without showing a valid ticket. When the vessel’s owner attempted to pass without showing his ticket:

Young Pabst confronted and stopped him. Capt. Ward attempted to force his way out but was thrust back with considerable energy by the sturdy young German. The owner of the steamer stormed about and at last tried to bribe young Pabst to let him pass by offering him a dollar. This was indignantly refused, and Capt. Ward returned to the cabin in the worst temper possible. Then he began to think over the incident and as the integrity of the young man appealed to his better judgment, he not only relented, but from that time forward to the end of his life was one of Frederick Pabst’s best friends.

In 1857, Frederick Pabst received his maritime pilot’s license and “the Captain” was born – not only by occupation but also by personality. During the next six years, he navigated the ships of the Goodrich Transportation Line: theTraveler between Milwaukee and Chicago; the Huron between Milwaukee and Two Rivers; the Sea Bird between Milwaukee and Manitowoc; and the Comet between Milwaukee and Sheboygan, an important barley market that provided the key ingredient in beer. This last route brought him into contact with Phillip Best, who was a frequent passenger on his ships and sometimes took his eldest daughter Maria along with him. After two years of courtship, Frederick and Maria wed on March 25, 1862, and out of eleven children born to them, five survived to adulthood: Elizabeth Frederica (1865-1891), Gustav Phillip Gottlieb (1866-1943), Marie (1868-1947), Frederick Jr. (1869-1958), and Emma (1871-1943).

After marrying Maria, Frederick decided to remain a ship captain, but he changed his mind after the Sea Bird ran aground off the shore of Whitefish Bay on its way to Milwaukee during a winter storm in December 1863. Unable to pay for repairs to the vessel himself, he decided to join the brewing business of his father-in-law. Under the guidance of Phillip Best, “the Captain” learned the brewing business and served as an equal partner in the operation until his father-in-law retired in 1866 and sold his remaining stake in the business to his other son-in-law, Emil Schandein, a former travelling salesman who had migrated from the German lands to the U.S. in 1856 and had married Lisette Best.

Due to emphysema and pulmonary edema caused by years of smoking cigars, diabetes, and two strokes while on vacation in Southern California in 1903, Pabst’s health declined rapidly. When he died on January 1, 1904, newspapers around the world lamented his passing. At the height of his success, he passed on to his children and his eldest granddaughter, Emma (child of Elizabeth and Otto von Ernst), one million dollars’ (approximately $27.4 million in 2014$) worth of company stock (at a time when the average working class salary was about $600 per year or approximately $16,500 in 2014$) and his sons Gustav and Fred Jr. – both educated at military academies and trained as brewers at Arnold Schwarz’s United States Brewers’ Academy in New York – took over the business as president and vice president, respectively.

Filed Under: Birthdays, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: John Land

March 16, 2026 By Jay Brooks

Today is the birthday of John C. Land (March 16, 1853-January 15, 1943). He was born in Grand Island, New York, but somehow made his way to Wisconsin. There he apparently married Barbara Weber, the daughter of Stephen Weber, who owned the Weber Brewery in Waukesha, Wisconsin. On Thanksgiving Day in 1883, Stephen Weber gave his son William A. Weber and his son-in-law John Land ownership of the Weber Brewery. They renamed it the Weber & Land Brewery, and also traded under the name Bethseda Brewery. Land’s name was later removed it was more often known as the Weber Brewing Co., though the Bethseda named continued as well. It survived prohibition, and was known then as the Weber Waukesha Brewing Co. until closing for good in 1958.

How long Land was involved in the business is unknown, and I could not find a specific biographical information beyond the tidbits I uncovered, and of course no photographs of him either. Most of what I did find was mentioned in the context of the Weber family and the brewery.

This account of the Weber brewery is from “Breweries of Wisconsin,” by Jerold W. Apps;

This newspaper article from the Waukesha Freeman published on August 21, 1884 does mention Land:

Apparently in January of 1943, at age 89, Land had a bad fall and died soon after.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Wisconsin

Beer In Ads #5165: It’s Wise To Ask For Milwaukee’s Choicest Bock Beer

March 15, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Braumeister Bock Beer, which was published on March 15, 1950. This ad was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. This ad ran in The Monroe Evening News, of Monroe, Michigan. I love that they put the goat in glasses and a graduation mortarboard so he’s look “smart.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan, Wisconsin

Beer In Ads #5159: Blatz Bock Beer

March 12, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Blatz Bock Beer, which was published on March 12, 1942. This ad was for the Valentin Blatz Brewing Co., of Milwaukee, Wisconsin, which was originally founded in 1846 as the Cedar Brewery by Johann Braun. Valentin Blatz took over the business in 1851, calling it the City Brewery before adding his name . This ad ran in The Burlington Free Press, of Burlington, Vermont.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Vermont, Wisconsin

Beer In Ads #5146: Something Wonderful!

March 5, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Wisconsin

Historic Beer Birthday: Geörg Ziegelmaier

March 3, 2026 By Jay Brooks

Today is the birthday of Geörg Ziegelmaier (March 3, 1852-December 27, 1908). He was born in Württemberg, Germany, but emigrated to the U.S. on July 2, 1854. He was originally trained as a baker and a miller, but became a brewer and founded the George Ziegelmaier Brewery in 1966, which was located in Boscobel, Wisconsin. He ran the brewery for nearly twenty years before selling it to William Bruer. It then went through a series of owners before becoming the Boscobel Brewing Co. in 1920, before closing for good in 1942.

Here’s his biography from Tavern Trove:

He became a farmer in New Hartford, Connecticut, then opened a milling business after the first harvest. In 1856 he established a farm in Crawford County, Wisconsin, but moved away after only one season. History next finds Ziegelmaier forty miles to the west, in McGregor, Iowa, a port city on the Mississippi River.  He stayed long enough there to get married, to Mary Koss, and have two children.

In 1857 he moved his family back to Wisconsin to the town of Boscobel, where he opened a brewery and bakery shop. The brewery burned soon after, and he returned once again to McGregor. He came back to Boscobel in 1866 where he purchased the old brewery property and rebuilt it.  He ran the brewhouse until 1884, when he sold it to William Bruer.

By 1890 Ziegelmaier had relocated to Milwaukee. The next decade saw him follow several of his children, now numbering an even dozen, to Washington state. Geörg died there on December 27th, 1908. He was 76 years old.

This is from another history of Boscobel beer that discusses the early history of the brewery.

This short biography is from “The History of Grant County, Wisconsin,” by Willshire Butterfield, and published in 1881.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Wisconsin

Historic Beer Birthday: Henry Gund

March 2, 2026 By Jay Brooks

gund
Today is the birthday of Henry Gund (March 2, 1859-July 2, 1945). He was the son of John Gund, who co-founded what would become the The G. Heileman Brewing Company with Gottlieb Heileman. They formed a partnership in November 1858 to operate the City Brewery in La Crosse, but “after nearly fifteen years in business together, Heileman and Gund dissolved their partnership in 1872.” After leaving City Brewing, Gund immediately “established a new brewery on the southern edge of La Crosse that he named the Empire Brewery, and which was incorporated in 1880 as the John Gund Brewing Company.” Gund employed all three of his sons in his new venture, and eventually Henry Gund became president of the brewery after his father’s death.

henry-gund

There’s not much biographical information on Henry, and I couldn’t find a photo of him, either. But there was a short write-up in the Biographical History of La Crosse, Trempealeau and Buffalo Counties, Wisconsin, published in 1892, when Henry was still alive, and so was his father. This biography starts with John Gund, and then has limited information about each son.

gundbrewery1892

henry-gund-bio-1
henry-gund-bio-2

gund-letterhead
Immigrant Entrepreneurship, under German-American Business Biographies, has a lengthy tale of both John Gund and Gottlieb Heileman

In May 1910, John Gund passed away a few months shy of his eightieth birthday. Fifty-one-year-old Henry Gund assumed control of the firm, which had expanded significantly to become the largest brewery in the Old Northwest outside Milwaukee. It employed 450 workers and owned numerous saloons throughout the region that carried Gund beer exclusively. Despite the firm’s success, the second decade of the twentieth century would be a trying time for Gund Brewing. The First World War fueled the prohibitionist movement in the United States and denunciations of German-American brewers became commonplace. In November 1918, shortly after the armistice ending the war had been signed, Congress passed the curiously misnamed Wartime Prohibition Act banning the production of intoxicating beverages starting in May 1919 and the sale of such beverages starting on July 1. Legal wrangling in the federal courts regarding the definition of “intoxicating beverages” occupied much of the spring of 1919. Many brewers including Gund held that beer with an alcohol content lower than 2.75 percent was non-intoxicating and resumed low-alcohol beer production. Later in the fall, Congress ratified the Volstead Act enacting national Prohibition and set January 16, 1920, as the start date.

gund-brewery-1902
The Gund Brewery in 1902.

Despite the enactment of national Prohibition in early 1920, Gund and many other breweries continued producing 2.75 percent beer as various lawsuits made their way through the federal courts challenging the legality of the law and the meaning of various provisions. While the officers of the Gund Brewery awaited the outcome of the national legal battles, they faced a more immediate crisis. Local 81 of the International Brotherhood of Brewery Workers went on strike against local La Crosse breweries to ban open shops. Henry Gund refused to negotiate with the strikers and instead hired replacement workers to fill the vacant positions. The situation remained unresolved when the United States Supreme Court upheld the Volstead Act in the summer of 1920 and reinforced the complete ban on sales of alcoholic beverages. The ongoing labor unrest combined with the ban on beer production eventually led Henry Gund and the other corporate officers of the company to shutter the brewery. The corporation was dissolved in 1938 and the Peerless trademark was sold to the Michel brothers who resumed production of the brand. The Heileman Brewery later purchased Gund’s brew house.

John-Gund-Brewing-Co-Workers

John Gund’s vision of his brewery evolving into a major shipping brewery did not come to pass, and La Crosse did not emerge as a major rival to Milwaukee, St. Louis, or Cincinnati. Nevertheless, Gund had a major economic impact on the community and he influenced the entrepreneurial path of his sons. All three pursued careers in brewing: George in Washington and Ohio, John Jr. in Illinois and Kentucky, and Henry in Wisconsin. They also diversified their business activities into other fields. George entered the financial and mining sectors and earned a fortune through banking and real estate. John Jr. operated a malting facility in Chicago, the Lexington Brewery in Lexington, Kentucky, eventually became head of the Swiss Oil Company and the president of the First National Bank of Lexington. Henry stayed in La Crosse and became a director and later president of the National Bank of La Crosse (later the First National Bank La Crosse) and the president of the Pioneer Real Estate Company, a holding company for the defunct Gund Brewery’s real estate.

gund-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Wisconsin

Beer In Ads #5139: Two Famous Figures Join To Bring You Genuine Braumeister Bock Beer

March 2, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Braumeister Bock Beer, which was published on March 2, 1950. This ad was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. This ad ran in The Reedsburg Times Press, of Reesburg, Wisconsin. Those two famous figure? It’s “The Jolly Braumeister (Brew Master)” “Billy Bock (Himself).”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

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